Restaurant Marketing: The Secret is in the Sauce™

Explore twelve restaurant leadership traits, from surveillant daily reality and skillful practice to steadfast, single-minded focus and shaping the future of marketing.

Listen to customers, never argue, and reflect reality in advertising while building systems, training staff, and providing 24/7 website-based access to boost satisfaction.

Boost restaurant marketing with juicy, colorful food descriptions and classy window decals; energize the team through motivational pre-shared meetings, brainstorming, live music, contests, samples, word-of-mouth, and mall traffic.

Promote restaurant visibility through Foursquare check-ins, an inviting patio, and social posters while using Yelp reviews, location pages, and video campaigns on YouTube, Snapchat, and Vimeo.

In a live Q and A, the presenter urges you to research your own restaurant materials, localize universal marketing principles, and use reciprocity to boost customer satisfaction and sales.

Master due diligence on triple net leases, verify landlord charges and tax payments, and secure favorable terms with assignment agreements, extensions, and limited personal guarantees.

Negotiate your restaurant lease with a specialist, prioritize corner location, study comparable rents, and ensure writing of kept items, architect checks, and accessibility.

Learn key restaurant lease prep: grease traps and maintenance, landlord background checks, avoiding broker pressure, assessing BATNA, budgeting rent, considering longer leases, and having an attorney review the contract.

Explore permit requirements, contractor inspections, and city regulations for new restaurants, and learn to negotiate leases, project sales, and secure rent relief during construction.

Explore step-by-step menu design and selling tactics that use engaging photography, clear organization, and staff training to make ordering easy, entertain customers, and boost sales.

Design a menu with information and visuals close to the product, while using the reasons section to tell your story, protect branding with trademarks, and balance pricing and social media.

Maintain brand consistency by matching colors, textures, and fonts across materials, using yellow and red to reinforce brand identity in menus and visuals.

Design a focused menu by choosing the right size and shape, emphasizing high quality offerings and focusing on what you want, while avoiding flashy elements.

Learn the third best ways to motivate employees and boost morale in part 1 of the segment, an introduction to restaurant marketing.

Boost restaurant morale with 30 strategies: involve staff, share responsibilities, and set clear roles. Offer recognition, team events, goals, and outside help to elevate performance.

Explore part two of the top 30 ways to boost morale and motivate employees, followed by a brief question-and-answer session.

Lead by example to inspire your team, keep the lines of communication open, and pay them well while setting deadlines to boost morale and restaurant performance.

Motivate employees through positive leadership, avoid punishing bad behavior, set clear expectations, and showcase charity fundraising to boost restaurant marketing and community engagement.