Residential Real Estate Mastery Blueprint - Session IV

A Beginner's Guide to Real Estate Sales & Marketing
Rating: 4.4 out of 5 (27 ratings)
3,192 students
Residential Real Estate Mastery Blueprint - Session IV
Rating: 4.4 out of 5 (27 ratings)
3,194 students
Students will learn how to create a digital survey and what questions to ask.
Students will receive three sample direct mail letter templates.
Students will learn how to create a 4-part comprehensive expired listing report.
Students will learn how to create a "special" prospecting package for high-end real estate.
Students will receive two pre-listing appointment scripts and a "closing" script for the listing appointment.


  • It is recommended that you watch RREMB Sessions I thru III prior to viewing this course.


Welcome to the Residential Real Estate Mastery Blueprint IV Expired Listing Tools and Scripts Course!

The bread and butter of real estate sales is listings and expired listings comprises one of the go-to sources for prospecting. In this lecture, you'll learn about using a survey to collect data from your prospects (find out what they want), as well as receive a few professionally developed direct mail marketing pieces and listing appointment scripts to implement in your marketing. 

Here's what you'll learn in RREMB Session IV:

Module 1: How to use an online survey

Module 2: Sample Direct Mail Letters

Module 3: 4-Part Comprehensive Expired Listing Report

Module 4: Expired Listing "Shock & Awe" Packages

Module 5: Listing Appointment Scripts

Module 6: Review

In the world of real estate, you aren’t practicing as an “agent” until you engage with a prospective client. Until that moment, your first job is that of a real estate marketer. This 7 course series will help you to take your current marketing know-how and accelerate them with a broad technical understanding to gain momentum and a competitive advantage over your competition.

This session includes 6 modules of creative ways to engage prospecting using different tools and techniques to market yourself more effective and memorable!

Additionally, you'll get access to the pdf slide deck and sample letters & reports. Plus, you’ll have direct access to contact me with questions, comments, suggestions, and to share your success stories! 

Ready to continue your real estate sales & marketing journey? Let's dive in!

Who this course is for:

  • This course is designed for entry-level real estate sales agents.

Course content

1 section • 7 lectures • 37m total length
  • Introduction
  • RREMB.S4.M1
  • RREMB.S4.M2
  • RREMB.S4.M3
  • RREMB.S4.M4
  • RREMB.S4.M5
  • RREMB.S4.M6.Outro


"Excellence in Real Estate"
John W. Tanner, J.D., M.S.
  • 4.4 Instructor Rating
  • 390 Reviews
  • 15,430 Students
  • 8 Courses

Hi folks,

I began studying real estate in 1994 at Miami Dade College, worked from 2002 to 2010 as a real estate appraiser, and have been licensed in real estate sales since 2006. As a broker/owner, my boutique firm serves investors, buyers and sellers in Jacksonville, Florida with the goal of expanding into 14 FL markets in the next five years. I'm always interested in welcoming new associates and our door is always open to new clients - we look forward to seeing you.