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Online Reputation Management for Personal Brands
Rating: 4.4 out of 5(32 ratings)
935 students

Online Reputation Management for Personal Brands

Learn online reputation management for people and personal brands and make them shine on the web
Created byNader Nadernejad
Last updated 6/2019
English

What you'll learn

  • How to remove negative links on Google and other search engines
  • How to bury negative content with positive content
  • How to get positive reviews and testimonials for their brands
  • How to request content removal from webmasters
  • How to hire publishers to create positive content about your brand

Course content

6 sections • 20 lectures • 1h 2m total length

  • Introduction2:39

    Welcome to the course! In this lecture, we'll talk about what you can expect in the course.

  • What is ORM?2:04

    Chances are: if you're taking this course, you already know what ORM is. In this video, I add some extra detail and a new layer of understanding the differences between ORM for individuals and for businesses.

  • Who is This Course For?0:39

Requirements

  • An internet connection
  • A small budget of $10 USD to hire a publisher (optional)
  • A notepad (digital or physical) to take notes

Description

Do you want to learn online reputation management (ORM)? 

Online reputation management is one of the most underserved niches in the marketing realm. The online reputation management that exists today in terms of services and software is also geared towards businesses and corporations. Most people are not qualified to provide online reputation management services for themselves or for individuals who want to manage their personal brands.

In this course, I'll teach you everything I know about online reputation management.

Why am I qualified to teach this course? 

I'm a full-service digital marketer specializing in online reputation management. I've helped people repair their online reputations and lead better lives through my Toronto-based digital marketing agency.

Now, it's time for me to teach you everything I know so you can do the same.

What's in the course? 

  • Learn what online reputation management for individuals (ORM) is and how it works

  • Learn about how to outrank negative Google links and push down negative content

  • Learn how to set up brand alerts to notify you about media released about you or your clients

  • Learn how to audit webpages and negative media

  • Learn the fundamentals of journalism and how to remove negative articles

  • Learn basic PR and how to write, then publish a press release

  • Learn how to create solid brand images to sway the way people perceive individuals

If you want to learn online reputation management for personal brands and individuals, this is the course for you! 

Who this course is for:

  • Anybody who wants to fix their personal reputations
  • Digital marketers who want to learn more about ORM and the industry
  • Digital marketers who want to find a marketing niche and are considering ORM
  • Public relations students and professionals
  • Anybody who wants to fix the personal reputation of their clients
  • Politicians and public figures

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