Name: Reputation Management: Control Your Name Google Search
Rating: 4.4 (38 reviews)

Udemy Business

Teach on Udemy

Turn what you know into an opportunity and reach millions around the world.

Learn More

Your cart is empty.

Keep shopping

Created byAnn Smarty

Last updated 1/2016

English

What you'll learn

Create brand assets for reputation management
Manage online reputation crisis quickly and effectively
Learn how to use Google for personal and professional growth
Evaluate your brand name search results
Use tools to monitor your (and their competitors') reputation online

Course content

2 sections • 10 lectures • 38m total length

Reputation Management: Why We ALL Should Care3:07
Your online reputation can define your future as well the future of your business...

Not paying attention means missing out on great opportunities (which is the base case scenario), and sometimes even setting yourself up for failure.

That's why both personal and business reputation management is so important these days.

!!!!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
What is Pre-emptive (or Preventive) Reputation Management and Why We Care3:24
The hard truth is, once anything questionable starts ranking for your name, it will be extremely hard to push it away from the first page of Google.

***It’s much easier to prevent the disaster than deal with it. ***

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
What We Are Dealing with: The Anatomy of Your (Brand) Name Search Results2:58
To understand what people see when they are searching for your name in Google and what you can affect and how, let's first quickly go through the search results page and explain each section.
!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
What Are the Types of Pages That Rank in Google for Your Name?4:12
There are several ways to classify pages that rank for your (brand) name and they are all important: some of them we want to push up, some of them we may be willing to hide from the immediate view. This lecture discusses
the most important types of pages that rank for your name and how to deal with each type!

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
Take a quiz before going to section 2!

Creating and Managing Pages that You Can Control: Social Media Accounts4:41
A huge part of Google reputation management process is to create and promote those pages you can control and rank. In many cases these will be public social media profiles featuring your name, public resume, connections, etc.

Creating solid online presence by claiming your (brand) name on social media platforms means carefully building up off-site brand assets. As an additional incentive, you can also use those assets to build your follower-base, discover additional marketing channels and talk back to your audience.

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
How to Get Featured in Blog Interviews: Creating Impressive Vanity Search Result7:20
One of the most efficient brand assets is a blog interview with you. It ranks well (blogs attract links easily!)
!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
How to Create an About Page to Help Rank Your Assets & Create New Opportunities4:07
Having a professional, well thought-over About me page is the first step to getting people pitch you for great opportunities. Moreover, it's also an efficient way to help your current assets rank better in Google and better control your SERPs. Here are some tips on creating an About Page that achieves both...

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
How To Better Control Your Image Search Results2:54
Almost all name-related search results in both Google and Bing include a OneBox results for images. This means we have to deal with marketing our photos (if we care about our branded search results and making a good first impression).

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
Search Reputation Management Dilemmas: Google Misspellings & Celebrity Names4:27
Many people still struggle to get found on Google. And while having a common name like "Bob Smith" can result in a higher competition (which oftentimes is really easy to beat with some basic SEO skill simply because having that skill is a huge competitive advantage), a much bigger problem is when you share a celebrity's name.

!!! Look into the resources of this chapter to download the FULL pdf script of the video including clickable links, screenshots and visual takeaways: Something to take home!
How to manage your online reputation?
To sum up: Download the free eBook and Audiobook with the takeaways1:09
Please download the free materials here: Ready to take home, hand over to your marketing managers and use right away. The book lists all the mentioned tools, include steps and screenshots.

Requirements

How to search Google

Description

Nowadays everyone googles everyone: friends, relatives, recruiters, hiring managers, and even strangers may be searching for you on the web.

Consumers will take the time to research a brand before ever doing business with them. Employers google job candidates before even inviting them to an interview. People look through search results and social media profiles before ever agreeing to a first date.

Whatever you see in Google when you type your name is crucial for your professional and personal life. Whatever people see searching your business is its most important success or failure factor.

Your online reputation can define your future as well the future of your business...

Not paying attention means missing out on great opportunities (which is the base case scenario), and sometimes even setting yourself up for failure.

This course will provide you with the most actionable plan on managing your online reputation: From explaining basic steps, to providing free tools and PDF cheatsheets. It's perfect for startup CEOs, (small) business managers, authors, etc.

Included in the course you will find:

9 actionable lectures showing you the steps and tools to manage your online reputation
A free downloadable PDF eBook to download and take home (or hand to your ) including all the discussed steps
A free audio book with most important takeaways to listen to when on a trip or away from the Internet connection

Who this course is for:

Small business, online business owners
Writers, Authors, Public figures,
Job seekers
Anyone

What you'll learn

Explore related topics

Course content

What is reputation management and what to know before building your brand online4 lectures • 14min

Start acting: How to better control your online reputation in Google and beyond6 lectures • 25min

Requirements

Description

Who this course is for: