Relationship Marketing For Customer Retention
What you'll learn
- How to build loyalty
- Learn two way communication of relationship marketing
- Understand the benefits of relationship marketing
- Learn about forming strong customer bonds
- Learn about reducing customer defection
- Learn the three step process to improving customer retention
- Strategies to retain new customers
- Approaches to relationship marketing
- Applications of relationship marketing
- Ways to keep existing customers and increase profit
Requirements
- Desire to learn more about customer retention
- No special requirement
Description
The owner of every business is the customer, because without the customer no business can survive, this underscore the important of the customer in any organisation.
Relationship marketing is projected to understand the customer and provide the customer with anything they want. building strong relationship with a customer is a good thing for the growth of the organisation which will turn into profitability.
Every organisation need to build a strong customer bonds for effective mutual benefits, good firms will not do things for their customers to leave them because it cost more to gain one new customer than to loss them. Companies need to do more to improve customer retention, which comes by total commitment to the customer. Relationship marketing stresses internal marketing, which is using a marketing orientation within an organization itself. Many relationship marketing attributes like collaboration, loyalty and trust determine internal customers' words and action. Relationship marketing build strong trust and clearly influence customers to become loyal. Relationship marketing help customers to take decisions easily because of their experience with a company. A principle of relationship marketing is the retention of customers in order to ensure repeated trade preexisting customers by satisfying requirements above those competing through a mutual beneficial relationship. Relationship marketing is a key competitive advantage.
To be able to treat customers individually, businesses need to store a lot of information about them. That is why, having a good customer database that keeps records of all interactions and transactions is key to building long-lasting customer relationship.
Who this course is for:
- everybody, students, marketers, salespeople, business consultants, business owners, self employed, business , managers, directors, CEO, etc.people, professionals, self employed, managers, directors, companies,
Instructor
- 4.1 Instructor Rating
- 5,378 Reviews
- 13,500 Students
- 381 Courses
My education is centered on business and marketing, I have studied with Chartered Institute of Marketing ( C.I.M-UK) from certificate in marketing, advance certificate in marketing to post graduate diploma in marketing. I proceeded to do Master of Business Administration from Central University Graduate Business School.
I have twenty three years of practical working experience with reputable organisations. The names of these previous organisations I have worked with are Central university Lecturer, Platinum Impex limited, Regional sales/marketing officer, sales/marketing executive, Laine Services Limited. Strict Marketing Research Services director/consultant,etc. Iam currently working with Udemy as instructor.
I believe in ardent entrepreneurship and always prepare to help business start-up voluntary. In this twenty first century, the customer is king, and every business or student need to understand the customer centric regime. you need the right education and training to understand the customer and deliver to his satisfaction. If you satisfy the customer consistently he will pay your organisation with his loyalty.