Reinvent Yourself in 30 Days
What you'll learn
- In this course you will learn how to identify the core of your personal brand, create a mission statement and tagline for yourself.
- You will learn how to face potential barriers in your career and attract the most lucrative opportunities.
- By the end of this course you will have learned how to craft a powerful personal brand to help you achieve your goals.
DO YOU HAVE A CAPTIVATING MISSION AND MESSAGE THAT’S RELEVANT NOW?
STOP LETTING OTHERS DEFINE YOU. IT’S TIME TO BUILD A CAREER OF INFLUENCE & DISTINCTION THROUGH A PERSONAL BRAND.
With so much competition and change happening in the market, it’s more important than ever to create a personal brand. Yet, personal branding is so overlooked and misunderstood. Without a solid and relevant personal brand, you are just another little silver fish in a sea filled with little silver fish.
It doesn’t matter how good you are at what you do, or how amazingly superior your work performance is compared to others inside and outside your company – if you are not the person who comes immediately to mind when a new position opens or a key project requires exceptional talent, then it’s imperative that you become both visible and relevant with a strong personal brand!
By creating an authentic and meaningful personal brand you will be:
● Valued for who you are professionally and personally
● Attract the promotions and projects you desire
● Create new opportunities and demand for your talents
● Walk your career path with integrity
● Distinguish yourself in your company and your field
● Command more money while doing what you love
In this month long course on branding process you have 1 video per day as well as a workbook with daily exercises that will help you reveal the soul of your brand so that you can craft a mission statement, tagline, face barriers to your career goals and attract clients.</p></p>
Who this course is for:
- Professionals who want to reignite their careers.
- Business Owners who want to want to attract more opportunities.
- Professionals and Business Owners who wish to set themselves apart from their competition.
- Professionals and Business Owners who want to improve the authenticity of their message.
As Founder and CEO of Big Fish Marketing, Robin has launched and reinvented brands such as A&E, AMC, Aon, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, History, Lifetime, MTV, Oxygen, TBS, TV Guide and wet n wild cosmetics.
Her expertise has contributed to the visionary launches of domestic cable networks such as Animal Planet, FX, GSN, Hallmark Channel, TLC and TNT as well global brands like action/adventure channel AXN, general entertainment network SET in India and Latin America, Cinenova, a Dutch movie channel and ANIMAX, an anime channel in Japan.
Drawing on her experience in creating some of the world’s leading brands, in 2001 Robin became the pioneer of personal branding when she penned her first book MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.
THE FEARLESS FISH OUT OF WATER: How To Succeed When You’re The Only One Like You shows professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform what’s different about you to your advantage.
Robin’s latest book REINVENTING YOURSELF: 10 Steps To Shifting Your Career Into High Gear, is a “Vook” (video book available in the iTunes apps store). It’s the definitive guide for professionals and business owners who want be valued for their true talents, reach their highest potential and make more money.
Utilizing material from her books, Robin develops and leads corporate training programs and workshops for top potentials and sales teams at powerhouse companies like Philips, Mattel, Cox Media and UBS. The programs teach executives how to build their own personal brands to create lasting impressions and increase revenue.
An acclaimed speaker and media personality on the topics of career reinvention and personal branding, Robin often keynotes conferences for major corporations, business organizations and universities. She appears as a career expert on national TV and radio shows, and is a contributing career writer for Martha Stewart’s Whole Living magazine.
Robin’s core belief is that entertainment should be leveraged for a greater good.
She has received accolades for developing community outreach programs like Lifetime’s “Women Rock” a concert event designed to raise awareness for breast cancer issues; CNN’s “Your Choice Your Voice” high school-based election promotion; FSN’s “Reading All-Stars” literacy campaign; “History’s “Save Our History” which raised money and awareness for the World War II Memorial; and Comedy Central’s “Comedy RX,” a hospital-based program promoting the healing powers of laughter.
Prior to Big Fish, Robin was Manager of Creative Services for TNT. There her education in branding went into high gear as she crafted advertising campaigns designed to create awareness for TNT's original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.
Robin lives in Santa Fe, New Mexico where she works with her husband and partner Steven and cares for the apple of their eye, daughter Roxy.