Creating Brand Champions Is the True Power of Web3

Let’s now work together to meet your customers. This section of course videos focuses on your ability to 'Attract' customers. The videos provide an introduction to getting the complete picture of your customer base- without any blind spots. See how the groundwork of understanding both your customers and message lays the foundation for the entire engagement journey for your business.

Here’s where we show you how to start attracting customers! This foundational work is an essential step in understanding everything about the Seven Levels of Engagement. This video illustrates the importance of finding your customers, identifying who they are and then understanding what they want to hear. Walk through the steps with Amanda to create sample personas and understand the impact of discovering all your potential audiences.

Now let's get specific. This video highlights a case study example that illustrates the importance of creating competitor analysis and personas. Use these tools to assist you in identifying all potential customers as well as understanding how your competition stacks up! You can find these activities on pages 11-15 in your CatalystU Roadmap.

Keep them engaged! Learn how to use your Catalyst Statement to make sure your messaging makes people feel like they are the center of your focus. Are you clearly communicating everything about your product in a simple, functional way? Learn the specific elements you need and the questions you should be asking yourself to be able to share your message with the world and receive insights on how to manage your metrics to create a comprehensive messaging evaluation. You can find these activities on pages 18-20 of your CatalystU Roadmap.

Don’t confuse them. This video shows how inconsistent imagery and messaging can turn off your customer base before you even get started. You’ll then take these case study lessons and apply them to your worksheet as you practice clearly communicating the core values of your business on every platform. Make sure you know what you are really saying to the world! You can find these activities on pages 18-20 in your CatalystU Roadmap.

The customer journey can be challenging if you do not anticipate potential distractions. Let's walk through the steps involved in creating a positive customer experience as they interact with your brand. We also include a supplemental video from an additional teacher on how they successfully applied these lessons to their own business.

Fix the friction! This video shows how users can be easily turned off from your product or brand by unwanted distractions. Amanda walks you through the customer journey step-by-step to identify and eliminate the distractions that take away from your planned goals. You can find this activity on page 26 in your CatalystU Roadmap.

We've reached the 'Engage' section of the course. So far, we have worked together and found our customers- now our challenge is to interest them. Customer engagement seems simple, but this phase of the journey can be perhaps the most misunderstood. These videos will show you how to become an expert at calls to action by learning and practicing specific and personalized content strategies that make an impact. Working to actively engage all of your customers will allow you to develop a comprehensive outreach strategy.

You're talking, but are they listening? This video helps you reach people by defining calls to action, understanding how to be direct and what you need to do to get your audience to respond. You'll become an expert through learning and practicing how to create specific and personalized content strategies.

This video example shows how you ensure that your Calls to Action are on brand and relevant to your Catalyst Statement. Use your workbook and this video to create specific solutions that encourage participation from your customers and address the problems that are holding them back from interacting with you. All of these actions will further their customer journey with your brand. You can find these activities on page 29 and 31 in your CatalystU Roadmap.

This video discusses Self Regulated Interest and how you can work to keep your customers engaged- all on their own. It's important to understand Calls to Action (CTA's) - and that sometimes you have to give in order to receive. Learn how to think like your customer and know what's in it for them. This awareness drives people to connect with your brand- and keeps them coming back for more.

It's time to progress with your customers. This video outlines how you’ve piqued their interest- now let's work together to discover how to keep them interested and show them you care about them. Remember, sometimes when the ask is bigger, customers need encouragement in the form of an incentive. This series of video examples and your worksheets will provide you with a guided path to creating customer action. You can find these activities on pages 34 and 35 in your CatalystU Roadmap.

Almost there! We've reached the 'Delight' section of the course. In these levels, your customers' values are already aligned with yours. We delve deeper into maintaining active participants in the customer journey, providing teachable tools, and supporting the brand loyalists that can help scale your business. The goal is to create active customers you engage with that are proud to promote you and your brand.

Your customers are officially delighted by you and your brand. But to make them take the next steps to reach the Seventh Level, we have to do more- we have to inspire them. In this video, you'll learn about providing value to your customers beyond just the products and services you provide. We'll discuss tools for teaching, motivating, and inspiring your customers through shared connections.

So, you're the thought leader. Now, let's motivate others to be thought leaders too. In this case study video, we provide examples that show how you can work to inspire your customers to grow, learn, and make positive changes. These motivations can not only change your brand for the better- they can change lives too. You can find this activity on page 39 in your CatalystU Roadmap.

Let's work together to understand Literate Thinking for your most dedicated customers. In this video, we discuss how unique, dedicated communication shapes your loyal ambassadors and advocates. We also discuss making your customers feel valued and how supporting them will provide growth on behalf of you and your brand.

They're the best of the best. This video shows how we utilized our case study company's most loyal Seventh Level customers and leveraged our mutual interest to create something that made them feel seen, heard and appreciated. You can find these activities on pages 42 and 43 in your CatalystU Roadmap.

As we conclude this course, we think it's time to reflect and give back. Let's develop a personalized message for your own Seventh Level Customer. This can be for someone in your own life who has inspired and supported you. Download the provided PDF and customize your message. You can then save as a .jpeg or .png to share both with this individual and on our Linkedin Group - CatalystConnect online. Use the suggested hashtag #CUthankU to inspire others.

You made it! Congratulations! You’ve learned how impactful the Seven Levels can be in business and how to utilize the engagement framework as a reference point throughout your journey as an entrepreneur. We're here for you! Return to sections of the course as you need them, reference your Catalyst Statement to make sure you are on the right path and apply all the lessons learned here to create continual, loyal brand ambassadors. Make sure you connect and share ideas with others in our community by joining us on our Linkedin Group - CatalystConnect. Feedback is always appreciated, please let us know how we can further assist you in your customer journey.