Reframing: Creativity for Innovation

Learn how to create innovative ideas and perspectives.
Free tutorial
Rating: 4.4 out of 5 (729 ratings)
13,755 students
22min of on-demand video

You will think differently
You will be able to engage in a disruptive shift
You will disarm skeptics
You will break from conventional thinking


  • A curious mind


Reframing is an easy, four-step process that generates creative approaches for your own life and work. Reframing strongly held beliefs will help you to expose conventional wisdom that stands in the way of progress. By overturning conventional wisdom and gaining a novel perspective you will disarm skeptics and exploit the inability of others to think differently. Push the boundaries of innovation by completely flipping an idea and create new possibilities,

Reframing will take you out of your mental comfort zone, enabling you to discover new perspectives and creative solutions. If you  can make yourself chuckle during the process, then you’re on the right  path. Anyone, anywhere can apply this technique without prior training. 

The technique of reframing has been developed by Karim Benammar. The tool is extensively used at THNK School of Creative Leadership.

In order to help you with the steps, THNK has created an online tool called ReFrame that takes you through all the steps automatically, and mails you the outcome of your Reframe.

The methodology of Reframing is rooted in the theory of paradigms by Thomas Kuhn. The methodology and its background are explained in detail in the book Reframing - The Art of Thinking Differently, available on Amazon.

This is a short introductory course to Reframing. For more extensive instructions and examples:

  • Reframing personal questions: see my Reframing Your Life course.

  • Reframing work, organisations, leadership, and business models: see my Innovation Mindset course.

  • Reframing societal change: see my Paradigm Shifts course.

Who this course is for:

  • Anyone that dares to overturn conventional wisdom to discover new possibilities


Global executive education institute for Creative Leaders
THNK School of Creative Leadership
  • 4.4 Instructor Rating
  • 729 Reviews
  • 13,755 Students
  • 1 Course

THNK is on a mission: to develop the next generation of creative leaders that will have a societal impact on the world. This isn’t just about generating ideas. We work with individuals and organizations from the fields of business, entrepreneurship, and social entrepreneurship to make innovation.

THNK's faculty and advisers include: Werner Vogels (CTO Amazon), Dominic Barton (Managing Director McKinsey), Michael Johnson (boardmember at Pixar), Marcel Wanders (Marcel Wanders Studio), Ben van Berkel (UN Studio), George Kembel (stanford dSchool).

Philosopher and author
Karim Benammar, Ph.D.
  • 4.5 Instructor Rating
  • 3,373 Reviews
  • 54,177 Students
  • 6 Courses

        Karim Benammar is a philosopher specialized in Thinking Techniques and  the Philosophy of Abundance. His vision is to help people think about the paradigm shift from scarcity to abundance,  about giving meaning to their life, and about creating value. 

        Of mixed Dutch-Algerian ancestry, Benammar grew up in Holland before going  to study philosophy in England (BA, Sussex University, 1987) and the  United States (Ph.D. Pennsylvania State University, 1993). Fascinated by  Japan, he continued his philosophy studies at the University of Kyoto.  He was Associate Professor at Kobe University from 1996-2002 and at  Amsterdam University  of Applied Sciences from 2003 to 2007. 

        Since 2002, he has focused  on public philosophy, giving lectures and workshops to organisations  and companies.

        He is author of Abundance (2005), Reframing - the art of Thinking Differently (2013) and editor of the collection Thinking about Money and Value (2014, in Dutch). 

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