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Referral Marketing: 1-Hour Crash Course
10 students
Referral Marketing: 1-Hour Crash Course
Learn all about referral marketing, how to strategize, build, launch and grow a successful referral program.
Created byNatalia Hellems
Last updated 2/2025
English
What you'll learn
- Define referral marketing strategy and be able to explain it to their peers.
- Outline a referral program strategy from ideation to launch.
- Implement a new referral program from program outline, vendor vetting, to program launch.
- Increase adoption of your program month over month with promotional campaigns.
Explore related topics
Course content
4 sections • 14 lectures • 54m total length
Requirements
- General knowledge of marketing and marketing terminology
- Some knowledge of referral programs is helpful, but not required
- Some knowledge of marketing channels like email, SMS, app, web.
- Experience creating and executing marketing campaigns.
Description
You've likely come across the "give $20, get $20" marketing offers, but do you truly understand their essence? Dive into a one-hour crash course on referral marketing with me. Discover how these offers can be leveraged to expand your business or enhance your marketing skills to support your company's growth. Uncover the intricacies of scoping a referral program, evaluating vendors, launching and promoting a successful referral initiative, and mastering the art of referral marketing. Join me on this journey to unlock the potential of referral strategies.
Strategize and launch a strong referral marketing program from start to finish and bring in new customers and revenue.
Learn the benefits of referral marketing
Outline the framework for a new referral program
Evaluate vendors and onboard a new referral platform
Launch a brand new referral program effectively
Expand the program through batch and lifecycle campaigns to attract new customers consistently
Optimize the program for maximum impact and an influx of new customers
Execute promotional campaigns to sustain the growth of your program
Increase advocacy and bring in new customers!
Implementing a referral program can significantly boost your business growth by enhancing customer acquisition and Lifetime Value (LTV). For marketers seeking to improve their expertise, this course offers a comprehensive guide to constructing and launching a successful referral program. You will receive detailed instructions, templates, guides, and decks to seamlessly navigate each phase of the program. From grasping the fundamentals of referral marketing to leveraging ambassador and influencer programs, vetting vendors, and executing a robust launch strategy, this course covers it all. With real-life examples and practical resources provided, you'll be equipped to elevate your marketing skills and advance your career.
This course includes:
One hour of learning content
14 lectures
6 resources (decks, briefs, guides)
Enhance your marketing capabilities and propel your career forward with this comprehensive referral program course.
This course is designed to empower marketers, business owners, and leaders to lower acquisition costs and efficiently scale their businesses through referral programs. Onboarding referral programs should be enjoyable and engaging, not overwhelming. I simplify the process into easy steps to ensure a smooth onboarding experience. Referral marketing is exciting, and this course will help you develop a passion for it!
Who this course is for:
- Marketers looking to learn, launch or optimize a referral program
- Business owners or marketing leaders looking to launch a referral program
- Marketers looking to expand their knowledge of different marketing tactics, channels, and strategies
- Anyone wanted to learn about referral programs.