Referral Marketing: Lead Generation Through Word-of-Mouth
What you'll learn
- Understand why referral marketing is such a powerful method
- Utilise a 7-Step referral marketing system to keep a steady stream of new clients pouring in
- Identify potential referral sources and how they will be rewarded for referrals
- Craft 3 different types of requests for referrals
- Implement a follow-up strategy to maintain good relationships with referral sources
- Have an action plan for building and maintaining your referral marketing system
Requirements
- There are no prerequisites for this course.
Description
Are you struggling to grow your new business?
Are you making the most of your good reputation?
Are you worried about where you'll find new customers in the future?
Whether you're just starting out or your company is already going full speed ahead, the easiest (and cheapest) way to get more customers is:
★Word of Mouth★
That means getting other people to recommend you, your product or your service to potential customers. These are what we call “Referrals”, and the strategy for getting them is called “Referral Marketing”.
Of course, having a great product and customer service is the first step to getting the positive recommendations you deserve.
The next step is actually building a system for getting referrals on a steady basis from two main sources:
★Referrals from customers, and
★Referrals from colleagues and influencers
After all, research shows that up to 45% of most service businesses are chosen by customers based on the recommendations of others., and most people ask their friends first for product and service recommendations.
Why ask your customers for referrals?
…because they are your BEST salespeople
Why ask colleagues and ‘influencers’ for referrals?
…because they can be a source of new customers forever!
You need to be asking for referrals from both types of people, but there's a lot more to getting people to give you referrals than just asking. They won't magically happen just because you're providing a great product or stellar customer service.
And just asking "do you know someone?" can do more harm than good. Unfortunately, many business owners don’t even make it that far. Why? They're afraid to ask.
That’s why we created our new course. It will give you a clear, step-by-step approach to getting referrals and building a Referral Marketing Machine.
I'm going to teach you the exact system that the most successful businesses use to get referrals from both customers and others.
You’ll gain a complete understanding of the referrals process, a workbook for completing activities, sample referral letter templates, tips for getting referrals, and a LOT more.
Referral marketing involves more than general business networking or adding on an affiliate system to your website. But, building your business through referrals is the best investment of time you can consider when mapping out your marketing strategy. Prospects who are recommended to you typically have higher conversions, higher value, and longer lifetime loyalty than any other.
Wouldn’t you like to have those types of customers in your business?
Sign up now and start building your business the fastest & most cost-effective way you can!
Who this course is for:
- Entrepreneurs
- Startups
- Small Business Owners (Online & Brick-and-Mortar)
- Anyone who wishes to build and accelerate the growth of their business
Instructor
We are a group of motivated, like-minded professionals who share a passion for education and an appreciation for the beauty of learning.
We equip startups, entrepreneurs and small business owners with the training, knowledge, tools & motivation they need to succeed.
Our aim is to assist those wishing to improve their station in life by providing quality educational products that are affordable and accessible.
Our courses are crafted in such a way that they not only impart the necessary theoretical knowledge, but also provide learners with practical skills that are applicable to the real world.
We endeavour to create an environment that offers the richest forms of nourishment to our students, and rewards their time and financial investment to the fullest extent.
MindMekka aims to allow its students to become the best possible version of themselves. Our goal is not only to educate, but also to elevate, to motivate, to inspire.