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Learn MoreRedesign Your Career with a new Personal Business Model
Rating: 4.4 out of 54.4(477 ratings)
2,483 students
Redesign Your Career with a new Personal Business Model
Learn how to use design thinking and entrepreneurship principles to change how you work
Created byTim Clark
Last updated 4/2015
English
English [Auto],
What you'll learn
- Understand and diagnose your current Personal Business Model™
- Redesign your Model for greater satisfaction and success
- Learn business modeling and entrepreneurship principles, how they apply to organizations and individuals, and how you can use them over your entire career
- Be able to diagram your employer's business model
Explore related topics
Course content
5 sections • 37 lectures • 4h 39m total length
- Course Logistics | Start With a Purpose8:30
NOTE: A full written transcript of every lesson in this course is available as a downloadable file to registered students.
- Course Overview and Rationale4:34
Define work as earning money and a living in the modern workplace. Redesign your career through personal and organizational business models, entrepreneurship basics, and the lifeline discovery.
- What is Work?5:57
Learn that work means helping other people, identify customers, and define jobs to be done, then distinguish activity from value to deliver outcomes that get the job done.
- What is Work?
- On the Job takeaways from "What is Work?"2:06
Reflect on who you help, the jobs customers want done, and value you create; jot insights in a notebook and use analog tools and face-to-face talks to redesign your career.
- Why Money Solves Only One Career Problem6:14
Redesign your career focuses on who you help at work, your customers, and the jobs they need done, and how you help them—money solves only career problem: making a living.
- Why Money Solves Only One Career Problem
- Wrapup on Why Money Solves Only One Career Problem0:44
Well, I hope you got a perfect score on that quiz!
When talking about careers, have you heard people say, "find your passion and the money will follow," or "if you do what you love, you'll never work a day in your life?"
Well, those things sound really nice, but they are actually misleading. In our next lesson we'll learn why so-called passion is a poor basis for pursuing your career.
- Avoid “Passion” When Selecting an Occupation5:48
Avoid chasing passion when choosing an occupation; instead assess your competence and skills, as passion develops with experience, and self-knowledge comes from action rather than introspection.
- Avoid "Passion" When Selecting an Occupation
- The Difference Between Jobs and Work9:40
Learn that work is delivering value to customers through jobs to be done, not just a job title. Adopt a personal business model to create value on projects.
- The Difference Between Jobs and Work
- Lifeline Discovery Part 15:48
Map a lifeline from age 18 to today to reveal your work purpose by recording high and low points, valued activities, people, and environments.
- Lifeline Discovery Part 23:43
Map a lifeline on a large sheet with a horizontal timeline and high and low points, recording 10 events with action verbs, who you were with, and where.
- Lifeline Discovery Part 35:07
Identify your lifeline with 10+ events, trade with a partner, and uncover recurring activities, people, and environments that reveal your work purpose and guide entrepreneurial career redesign.
- What is Entrepreneurship?7:46
Explore the fundamentals of entrepreneurship and financial sustainability, defining entrepreneurship as the relentless pursuit of opportunity without regard to resources currently controlled, and applying it to advancing your career.
- What is Entrepreneurship?
- Modern Entrepreneurship Theory in Less Than Seven Minutes5:01
Explore how entrepreneurship theory evolved from personality and skill theories to the business model theory. Emphasize hard work and core competence, and test and revise to deliver sustainable value.
- Modern Entrepreneurship Theory in Less Than Seven Minutes
- What's Entrepreneurship's True Core? (Hint: Not What You Think!)4:55
Discover that entrepreneurship and career redesign hinge on competence, not ideas, as you reflect on your skills, language and computer abilities, and willingness to work hard to build opportunity.
- What's Entrepreneurship's True Core?
- 12 Minutes to Financial Literacy (that's all we can stand...:)12:39
Learn to read an income statement, track revenue, costs, and earnings, and understand gross margin to evaluate how organizations fund salaries and profits.
- 12 Minutes to Financial Literacy
- The Scalability Secret10:30
Learn how scalability reduces costs by shifting to online delivery, enabling near-zero variable costs and the replication of services and products.
- Which of the Four Workstyles is Right for You?4:23
Explore the four work styles: employee, self-employed, business owner, and investor to redesign your career and align with your goals. Assess which style best fits your needs and goals.
- Why You Shouldn't Become an Entrepreneur7:19
Learn why you shouldn't become an entrepreneur by distinguishing necessity from choice, examining earnings and satisfaction in traditional jobs, and considering geographic and personal work-style factors.
- Lifeline Discovery Followup1:59
Revisit the lifeline discovery to gain hints for redesigning your career, weighing entrepreneur, employee, and self-employed work styles. Prepare to study organizations at the business model level.
- What are Business Models? Why are they Important?5:34
Understand business models as the logic by which an organization creates and delivers value to customers and is compensated for doing so, essential for professionals redesigning their careers.
- The Supreme Law of Business Models3:08
Explicitly describe your tacit business model and diagram it to gain clarity on how you create and deliver value.
- The Business Model Canvas12:27
Explore the business model canvas, a nine-building-block tool that maps customer segments, value propositions, channels, customer relationships, revenue streams, and key resources, activities, partners, and costs.
- Business Model Thinking: Enterprises
- Case Study: How to Diagram an Enterprise Business Model (Part 1)9:40
Learn to diagram an enterprise business model with the business model canvas, filling nine blocks—customers, value proposition, channels, customer relationships, revenue, costs, resources, key activities, and key partners.
- Check Your Understanding of Enterprise Business Models
- Case Study: How to Diagram an Enterprise Business Model (Part 2)5:35
Explore a case study on diagramming an enterprise business model, analyze value propositions, key activities, and resources, and align them with your personal business model to redesign your career.
- Two Secret Weapons for Work Seekers14:35
Discover two secret weapons for work seekers: the Edgar database for analyzing public company filings, and the business model canvas to plan career moves.
- Take-Home Enterprise Business Model Project10:29
Diagram your organization's enterprise business model with the business model canvas, detailing the nine building blocks—value proposition, channels, customer segments, and more—then collaborate online to share feedback with partners.
- The Personal Business Model Canvas22:14
Explore the personal business model canvas and its nine building blocks to define who you are and how you deliver value to customers.
- Check your understanding of the Personal Business Model Canvas
- How to Diagram Your Personal Business Model Step-by-Step: Quick Approach11:41
Diagram your personal business model quickly using one key activity, one customer, value, and channel on the personal business model canvas; start with your as-is model and partner practice.
- How to Diagram Your Personal Business Model Step-by-Step: Slow Approach6:12
Learn the slow method to diagram your personal business model canvas, detailing key resources, interests, personality, skills and abilities, activities, value proposition, and revenue and costs.
- Check your knowledge of Personal Business Model diagramming
- Diagnosing Your Personal Business Model7:13
Learn to diagnose your personal business model by pinpointing revenue pain in the building blocks, and explore changes to customers, value, and payments to increase earnings.
- Revising Your Model12:39
Learn to revise your personal business model to overcome pain points by realigning key resources and activities, as demonstrated by Shawn and Jet.
- Re-Revising Your Model | Review6:14
Redesign your career by creating and testing a personal business model that evolves with life stages and external forces, using partner exercises and self-discovery tools.
- Section 4 Review Questions
- How to Test Your Model Using Focused Inquiry9:13
Test your personal business model with focused inquiry by using pint elements (problems, issues, needs, trends) and informational interviews to validate assumptions.
- Check your understanding of Focused Inquiry
- The Golden Key to Career Development (and entrepreneurship!)3:51
Build a personal business model by cultivating weak connections through communications from email to phone to in-person meetings, advancing career development and entrepreneurship.
- Customer Development Basics8:02
Learn to use customer development to test your new personal business model, validate assumptions with expert feedback, iterate the business model canvas, and discover customers who buy your redesigned career.
- Check your understanding of Customer Development
- The Three Career Questions You Must Ask Yourself8:34
Here are the three career questions you must ask yourself, as presented by my friend Bruce Hazen, the world's greatest career counselor and the creator of the Three Questions methodology. Learn what the three questions are, why and when you need to ask them, and what to do with the answers!
(Sorry, no transcript is available for this video)
- Focus on Modeling, not "The Model"9:31
Focus on modeling personal business models through describing, revising, creating, and testing them, using the business model canvas and focused inquiry to create value for customers.
Requirements
- Participants should have two years of full-time work experience, access to spreadsheet software, and a strong desire to learn. No other requirements.
Description
Replace career confusion with career confidence, whether you want to improve in your current position, change jobs, or start your own enterprise. This hands-on, experiential course teaches you step-by-step how to define and redesign your Personal Business Model™ — the logic by which you create and deliver value. Gain clarity and power at work by mastering the systematic, repeatable way to optimize the most important business model of all: business model you. Taught directly by the author of the global bestseller Business Model You.
Who this course is for:
- Mid-career professionals