
NOTE: A full written transcript of every lesson in this course is available as a downloadable file to registered students.
Reflect on who you help, the jobs customers want done, and value you create; jot insights in a notebook and use analog tools and face-to-face talks to redesign your career.
Well, I hope you got a perfect score on that quiz!
When talking about careers, have you heard people say, "find your passion and the money will follow," or "if you do what you love, you'll never work a day in your life?"
Well, those things sound really nice, but they are actually misleading. In our next lesson we'll learn why so-called passion is a poor basis for pursuing your career.
Avoid chasing passion when choosing an occupation; instead assess your competence and skills, as passion develops with experience, and self-knowledge comes from action rather than introspection.
Learn that work is delivering value to customers through jobs to be done, not just a job title. Adopt a personal business model to create value on projects.
Identify your lifeline with 10+ events, trade with a partner, and uncover recurring activities, people, and environments that reveal your work purpose and guide entrepreneurial career redesign.
Explore the fundamentals of entrepreneurship and financial sustainability, defining entrepreneurship as the relentless pursuit of opportunity without regard to resources currently controlled, and applying it to advancing your career.
Discover that entrepreneurship and career redesign hinge on competence, not ideas, as you reflect on your skills, language and computer abilities, and willingness to work hard to build opportunity.
Learn how scalability reduces costs by shifting to online delivery, enabling near-zero variable costs and the replication of services and products.
Explore the four work styles: employee, self-employed, business owner, and investor to redesign your career and align with your goals. Assess which style best fits your needs and goals.
Learn why you shouldn't become an entrepreneur by distinguishing necessity from choice, examining earnings and satisfaction in traditional jobs, and considering geographic and personal work-style factors.
Explore the business model canvas, a nine-building-block tool that maps customer segments, value propositions, channels, customer relationships, revenue streams, and key resources, activities, partners, and costs.
Explore the personal business model canvas and its nine building blocks to define who you are and how you deliver value to customers.
Learn to diagnose your personal business model by pinpointing revenue pain in the building blocks, and explore changes to customers, value, and payments to increase earnings.
Learn to revise your personal business model to overcome pain points by realigning key resources and activities, as demonstrated by Shawn and Jet.
Test your personal business model with focused inquiry by using pint elements (problems, issues, needs, trends) and informational interviews to validate assumptions.
Build a personal business model by cultivating weak connections through communications from email to phone to in-person meetings, advancing career development and entrepreneurship.
Learn to use customer development to test your new personal business model, validate assumptions with expert feedback, iterate the business model canvas, and discover customers who buy your redesigned career.
Here are the three career questions you must ask yourself, as presented by my friend Bruce Hazen, the world's greatest career counselor and the creator of the Three Questions methodology. Learn what the three questions are, why and when you need to ask them, and what to do with the answers!
(Sorry, no transcript is available for this video)
Focus on modeling personal business models through describing, revising, creating, and testing them, using the business model canvas and focused inquiry to create value for customers.
Replace career confusion with career confidence, whether you want to improve in your current position, change jobs, or start your own enterprise. This hands-on, experiential course teaches you step-by-step how to define and redesign your Personal Business Model™ — the logic by which you create and deliver value. Gain clarity and power at work by mastering the systematic, repeatable way to optimize the most important business model of all: business model you. Taught directly by the author of the global bestseller Business Model You.