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Job Offer Course: Recruitment Funnel & Negotiation [EN]
Role Play
Rating: 3.8 out of 5(9 ratings)
6,814 students

Job Offer Course: Recruitment Funnel & Negotiation [EN]

Certified Recruiter | Job Offer Strategy | Recruitment Funnel | Hiring Negotiation | Candidate Conversion | Offer Letter
Last updated 6/2026
English

What you'll learn

  • Optimize the Recruitment Funnel – Learn how to audit and rebuild your recruitment funnel using sales techniques to attract top talent.
  • Craft Persuasive Job Descriptions – Master copywriting, storytelling, and sales frameworks like AIDA and SPIN to write compelling job posts and messages.
  • Engage Passive Candidates – Develop strategies for communicating with passive and hard-to-reach candidates, including follow-ups and automation tools.
  • Improve Candidate Experience – Enhance candidate interactions, provide effective feedback, and manage communication throughout the hiring process.

Course content

3 sections7 lectures2h 56m total length
  • Common Job Offer Mistakes & Why Candidates Decline Offers36:54
    • An audit of the company's recruitment system

    • Key recruitment KPIs

    • What is the candidate journey map

    • What is the recruitment funnel and what does it tell you about?

  • Quiz: Fixing the Recruitment Funnel and Offer Process
  • Job Offering Funnel – Turning It Into a Talent Attraction Tool21:25
    • How to analyse the funnel

    • Candidate Attraction and Sales Techniques FAB, AIDA, SPIN

    • Bottlenecks in your funnel

    • How to turn a funnel into a talent acquisition flywheel

  • Writing Persuasive Job Offers – Copywriting & Storytelling Techniques33:16
    • The power of copywriting

    • How to write attracting texts

    • Job text that increases candidate conversion rates

    • How to text to passive candidates

    • The power of emotion in sales - how to use it in recruitment

    • How to avoid ghosting candidates? Why candidates don't make it to interviews

Requirements

  • No prior experience is required—this course is designed for both beginners and experienced recruiters looking to optimize their hiring funnel. Basic knowledge of recruitment processes and candidate sourcing is beneficial but not mandatory.

Description

The “Recruitment Sales & Funnel: From Sales Texts to Negotiation” course at Mike Pritula Academy is designed to transform your recruitment process into an efficient talent acquisition engine. By applying sales techniques to recruitment, you’ll learn how to attract top candidates and convert them into successful hires.


Course Highlights:

Comprehensive Curriculum: The course consists of six recorded lessons, each accompanied by practical homework assignments reviewed by Mike Pritula. Topics include auditing your recruitment system, rebuilding the recruitment funnel, crafting compelling sales texts, effective candidate communication, strategies for challenging vacancies, and engaging passive candidates.

Interactive Support: Enrollees gain access to a dedicated Q&A chat to discuss topics, share experiences, and receive support from peers and the course facilitator.

Certification: Upon successful completion of the course and assignments, participants receive a diploma, enhancing their professional credentials.


Course Program:

1. What’s Wrong with Your Recruitment Funnel?

Conduct an audit of your company’s recruitment system, understand key recruitment KPIs, learn about the candidate journey map, and analyze what the recruitment funnel reveals about your process.

2. Rebuild the Recruitment Funnel into a Talent Attraction Flywheel:

Analyze the funnel, apply candidate attraction and sales techniques such as FAB, AIDA, and SPIN, identify bottlenecks, and transform your funnel into a talent acquisition flywheel.

3. Copywriting, Storytelling, and Selling Texts:

Harness the power of copywriting to write engaging texts, create job descriptions that increase candidate conversion rates, effectively communicate with passive candidates, and utilize emotion in sales to enhance recruitment.

4. Communication with the Candidate and Feedback:

Build effective dialogue with candidates, understand the importance of providing feedback, and analyze all phases of candidate interactions to incorporate sales techniques.

5. Dealing with Challenging Vacancies:

Develop strategies for low-paying jobs, challenging vacancies, and companies without a well-known employer brand. Learn how to handle negativity on social media and what to do when suitable candidates are scarce.

6. Communication with Mega-Passive Candidates: How to Activate Them:

Leverage the power of a recruiter’s personal brand, determine the optimal number of follow-ups, craft effective emails, automate communication tracking, engage through messengers, manage negativity, and approach candidates who are initially unresponsive.


Who Should Enroll:


This course is ideal for recruiters, talent acquisition specialists, and HR professionals who aim to enhance their recruitment processes by integrating sales methodologies. It’s particularly beneficial for those seeking to build a robust hiring system that effectively converts potential candidates into successful hires.


Benefits of the Course:

Practical Tools: Gain a deep understanding of the recruitment funnel and learn how to apply sales techniques to attract and secure top talent.

Career Advancement: By mastering these strategies, you’ll be equipped to recruit more effectively, enhancing your value within your organization and advancing your career.

Expert Instruction: Learn from Mike Pritula, an experienced HR leader who provides clear, practical insights applicable to real-world recruitment scenarios.

This course contains the use of artificial intelligence. It ensures cutting-edge insights and the latest practices.

This course contains a promotion. 

By enrolling in this course, participants will acquire the knowledge and skills necessary to transform their recruitment processes, ensuring a steady flow of high-quality candidates and successful hires.

Who this course is for:

  • This course is designed for recruiters, HR professionals, and hiring managers who want to optimize their recruitment funnel, improve hiring efficiency, and attract top talent. It is also valuable for talent acquisition specialists and business owners looking to streamline their hiring processes and enhance candidate experience.