
An audit of the company's recruitment system
Key recruitment KPIs
What is the candidate journey map
What is the recruitment funnel and what does it tell you about?
How to analyse the funnel
Candidate Attraction and Sales Techniques FAB, AIDA, SPIN
Bottlenecks in your funnel
How to turn a funnel into a talent acquisition flywheel
The power of copywriting
How to write attracting texts
Job text that increases candidate conversion rates
How to text to passive candidates
The power of emotion in sales - how to use it in recruitment
How to avoid ghosting candidates? Why candidates don't make it to interviews
How to build a dialogue with a candidate
Why it is important to give feedback
Analysis of all phases of candidate interactions and build sales into them
A strategy for low-paying jobs
Strategy for challenging vacancies
Strategy for a company without a well-known employer brand
Dealing with negativity on social media and websites
What if the right candidates are not available
The power of a recruiter's personal brand
How many emails to write before finally giving up
Which emails to write
How to automate the writing and tracking of emails
How to text in messengers
How to deal with negativity
What if the candidate tells us to @#$ off, but we need him badly
Strengthen job offers and candidate trust by building a strong employer brand through target audience research, EVP development, and KPI-driven measurement, using audits and AI tools.
Activate your employer brand and EVP through online and offline social media, a content plan, and a brand ambassadors program to warm candidates before offers.
Develop and optimize career pages, craft compelling job ads, create social creatives, and run targeted campaigns to attract applicants through the recruitment funnel.
Explore headhunting and executive search for high-stakes hires, mastering passive candidate engagement, market mapping, and offer strategies within a global, consulting-driven recruitment process.
Assess the talent market size, salary ranges, and offer attractiveness while mapping the hiring funnel to develop a target list, market map, and market report template.
Develop a targeted list of companies and roles using networking, market intelligence, and outreach. Refine it into long and short lists with a structured template and multi-channel search.
Source a long list of executives using boolean search and automation tools on LinkedIn and Google, then outreach with templates to secure interviews.
Master headhunting strategies to poach candidates through motivation and attraction beyond salary. Focus on six decision factors: career advancement, work-life balance, skill development, financial improvement, product offerings, and culture fit.
Craft a detailed, well-presented job offer and prepare candidates for counteroffers while guiding onboarding to secure the hire and align terms with salary and benefits.
The “Recruitment Sales & Funnel: From Sales Texts to Negotiation” course at Mike Pritula Academy is designed to transform your recruitment process into an efficient talent acquisition engine. By applying sales techniques to recruitment, you’ll learn how to attract top candidates and convert them into successful hires.
Course Highlights:
• Comprehensive Curriculum: The course consists of six recorded lessons, each accompanied by practical homework assignments reviewed by Mike Pritula. Topics include auditing your recruitment system, rebuilding the recruitment funnel, crafting compelling sales texts, effective candidate communication, strategies for challenging vacancies, and engaging passive candidates.
• Interactive Support: Enrollees gain access to a dedicated Q&A chat to discuss topics, share experiences, and receive support from peers and the course facilitator.
• Certification: Upon successful completion of the course and assignments, participants receive a diploma, enhancing their professional credentials.
Course Program:
1. What’s Wrong with Your Recruitment Funnel?
Conduct an audit of your company’s recruitment system, understand key recruitment KPIs, learn about the candidate journey map, and analyze what the recruitment funnel reveals about your process.
2. Rebuild the Recruitment Funnel into a Talent Attraction Flywheel:
Analyze the funnel, apply candidate attraction and sales techniques such as FAB, AIDA, and SPIN, identify bottlenecks, and transform your funnel into a talent acquisition flywheel.
3. Copywriting, Storytelling, and Selling Texts:
Harness the power of copywriting to write engaging texts, create job descriptions that increase candidate conversion rates, effectively communicate with passive candidates, and utilize emotion in sales to enhance recruitment.
4. Communication with the Candidate and Feedback:
Build effective dialogue with candidates, understand the importance of providing feedback, and analyze all phases of candidate interactions to incorporate sales techniques.
5. Dealing with Challenging Vacancies:
Develop strategies for low-paying jobs, challenging vacancies, and companies without a well-known employer brand. Learn how to handle negativity on social media and what to do when suitable candidates are scarce.
6. Communication with Mega-Passive Candidates: How to Activate Them:
Leverage the power of a recruiter’s personal brand, determine the optimal number of follow-ups, craft effective emails, automate communication tracking, engage through messengers, manage negativity, and approach candidates who are initially unresponsive.
Who Should Enroll:
This course is ideal for recruiters, talent acquisition specialists, and HR professionals who aim to enhance their recruitment processes by integrating sales methodologies. It’s particularly beneficial for those seeking to build a robust hiring system that effectively converts potential candidates into successful hires.
Benefits of the Course:
• Practical Tools: Gain a deep understanding of the recruitment funnel and learn how to apply sales techniques to attract and secure top talent.
• Career Advancement: By mastering these strategies, you’ll be equipped to recruit more effectively, enhancing your value within your organization and advancing your career.
• Expert Instruction: Learn from Mike Pritula, an experienced HR leader who provides clear, practical insights applicable to real-world recruitment scenarios.
This course contains the use of artificial intelligence. It ensures cutting-edge insights and the latest practices.
This course contains a promotion.
By enrolling in this course, participants will acquire the knowledge and skills necessary to transform their recruitment processes, ensuring a steady flow of high-quality candidates and successful hires.