Recipe For A Sales Page

Learn how to introduce your product or services on your sales page. This lesson covers the questions you need to answer, shows a visual example, and gives you design options to consider. If you are looking for help with headlines, grab a FREE copy of my headline writing guide, Ten Simple Formulas To Write Better Headlines which can be found at https://michellethecreator.com/better-headlines/.

This lesson discusses the importance of naming the issues your customers face.

This lesson continues the relationship building process by highlighting the personal connection with your audience

The lesson shows you how to rectify the problem and what information you need to communicate to your offer.

The lesson calls out the information needed to establish credibility on your sales page.

This lesson discusses tactics for displaying powerful testimonials for your sales page.

This lesson discusses tactics to highlight the value of your product or service.

This lesson discusses how to eliminate the risk from your potential customers.

This lesson discusses how to nudge your prospects into the sale by sweetening your offer.

The lesson goes over tactics you can use to alleviate any potential customer's objections. If a customer has lingering questions, this section should answer those questions they have.

This lesson goes over the final ingredient and highlights the information needed to sell your product or service.

The lesson recaps the information learned and previews how to build the sales page.

This lesson discusses options you can use to build your sales page.

This video starts with creating a new page in WordPress to build the sales page using the Divi Theme which allows for full customization and creation. Section highlights include:

• Adding a text module

• Styling the headlines

• Adding a blurb with a down arrow icon

• Animating the down arrow icon

• Adding a background image to the section

• Adjusting styling per device type

To access the CSS for the blinking button, download the resource attached.

Download the resources in this lesson to find additional help for creating your sales page.

This lesson showcases a brief introduction to building a header and footer in the theme builder. Items discussed include:

• Creating a custom header

• How to use the Layers palette

This lesson showcases how to build the Name The Issues section. Items discussed include:

• Adding a new section

• Adding a row

• Adding a text module

• Styling the text

• Adding a visual background

This lesson showcases how to build the Get Empathetic section. Items discussed include:

• How to label your sections and layers with Admin Label

• Adding a two-column row

• Adding a text module

• Adding an image module

• Adding and styling a call-to-action button

• Hover styling on buttons

This lesson showcases how to build the Rectify The Problem section. Items discussed include:

• Adding new section and column

• Adding background color to a row

• Adding parallax background

• Adjusting column widths

• Custom styling a bulleted list

The downloadable CSS file contains the code needed for custom bullets in Divi.

This lesson showcases how to build the Establish Credibility section. Items discussed include:

• Adding section and two-column row

• Usage of a gradient in the background

• Creating an alternative section for tablet and mobile devices

• Visibility options for sections

This lesson showcases how to build the Display Testimonials section. Items discussed include:

• Adding multiple rows

• Adding background colors to rows and rounding corners

• Adding a video module

• Equalizing column heights

• Adjusting gutter width between columns

This lesson showcases how to build the Identify The Value section. Items discussed include:

• Adding an alternative style of custom bullets

To access the CSS needed, you can download the attached file. Please note it is the same file from the Rectify The Problem section.

This lesson showcases how to build the Eliminate Risk section. Items discussed include:

• Adjusting padding to align elements

• Adjusting padding per device type

• Adjusting image sizing per device type

• Adjust text alignment per device type

This lesson showcases how to build the Nudge Your Prospects section. Items discussed include:

• Custom bullets reused from the Identify Value section

• Aligning elements by adjusting padding

This lesson showcases how to build the Tackle Objectives section. Items discussed include:

• Using an accordion module

• Rounding accordion elements

• Adding a gradient background

• Changing link colors

• Duplicating elements

This lesson showcases how to build the Sell section. Items discussed include:

• Making multiple rows look seamless

• Rounding specific corners of the row

• Using a Call-To-Action module

This lesson demonstrates how to add the final touches to the sales page. Items showcased include:

• Adding anchor links

• Checking design for all device types (desktop, tablet, and mobile view modes)

For additional FREE resources, please download the resources provided in this lesson.