Rebranding Creativity

Name: Rebranding Creativity
Rating: 4.9 (24 reviews)

A solution-centred paradigm for business, art and life

Highest Rated

Created byTimoteo Alicino

Last updated 6/2022

English

What you'll learn

Discover and unlock the creativity in you (we are all creative) so that you can apply it to any sphere of your life
Put your creativity to use by exploring the 3 stages of the creative process.
Became a solution powerhouse
Use your creativity sustainably: making your ideas a reality beyond and besides obstacles

Course content

5 sections • 53 lectures • 3h 3m total length

Welcome2:46
Course overview3:26
Unlock your creativity and apply it at work or home by discovering creativity and using the three-stage design cycle—imagine, inquire, improve—to launch ideas sustainably.
Creative workout 11:57

Section overview1:49
If3:34
Unreasonable reasons5:49
Creative workout 21:48
Engage in a quick 'what if' workout that turns everyday problems into imagined solutions by listing problems, crafting 'what if' ideas and benefits, and outlining scenarios to make them real.
3 Studies2:22
The growth mindset4:38
Design thinking3:35
Balanced worldview2:54
Creative workout 33:27
Explore mindsets that hinder creativity and reflect on personal habits and unhelpful patterns. Use fixed vs growth and analytical vs emotional insights to recover intentionality in design thinking.
The archenemy of creativity4:03
4 fear-contributing factors4:04
Failure instructs (10 ways to overcome the fear of failure part 1)4:12
Face the fear of failure and use it as an instructor, building intuition and creativity through persistence and learning from each attempt.
Own it (10 ways to overcome the fear of failure part 2)3:30
Overcome the fear of failure by owning your defeats and using the drop routine to normalize setbacks as learning. Embrace the anti-portfolio mindset to inspire creativity.
Prepare for a journey (10 ways to overcome the fear of failure part 3)5:05
Choose the right soil (10 ways to overcome the fear of failure part 4)2:47
The death of fear (10 ways to overcome the fear of failure part 5)3:25
Creative workout 41:43
Section Conclusion1:51
Embrace your creativity, build confidence, and overcome the fear of failure by applying the growth mindset, design thinking, and the balance worldview to turn failures into instructions.

Section overview2:05
The circle of life6:19
Explore the four stages of creativity, inspiration, synthesis and ideation, experimentation, and implementation, and see how the design cycle repeats, fuels progress, and shapes rebranding creativity.
Many Ideas4:00
Build an arsenal of inspirational practices3:36
Build an arsenal of inspirational practices part 23:46
Explore eight inspirational practices for the imagine stage, including observe audiences, ask why, reframe challenges, and build a creative network to stay inspired and turn creativity into a habit.
Creative workout 52:32
The dance3:58
The catalyst3:36
Empathy7:06
People often3:23
People often part 24:23
Explore empathy-driven design by guiding users to draw, think aloud, and answer why questions to uncover unmet needs; embrace inquiry and emotional thinking.
Creative workout 64:55
Reframing questions5:22
Reframing questions helps designers uncover the core problem by removing assumptions and limits, then exploring new angles, illustrated by comfort over weight and seating over venue size.
Creative Workout 71:51
Stop planning and start acting5:23
Creativity belongs to the now4:04
Prototyping4:08
Prototype early and often to test ideas, learn quickly, and reduce risk before final release. Experiment with formats beyond physical items (videos, sketches, and storyboards) to compare iterations.
Creative Workout 81:08
Action catalysts5:05
One more (action catalyst)5:21
Creative Workout 91:39
2 Handles4:53
Section conclusion1:58

Requirements

The desire to progress in your life on a personal, business or artistry level. That's it, that's all.

Description

We all possess an untapped potential of vast imagination and intuition that lay dormant within us.

This course is about finding and unlocking that potential, the creativity in us so that we can apply it in every sphere of our life, business, art, engineering, daily routines... because creativity is useful everywhere.

Creativity isn't the exclusive domain of artists, painters, musicians and graphic designers. Creativity isn't the trademark of this or that profession or vocation; it is the trademark of human beings. We are creative by nature, not by vocation.

Creativity besides being the cornerstone of ingenuity and entrepreneurship is at the base of life, it is the tool we were given to live a life of adventures and solutions. Such a life does not only belong to the inventors, the great artists, but it belongs to everyone, it belongs to you.

In the course, we will discover the vital role creativity has in our personal artistic or business life and we will learn to defeat what discourages us from becoming creative and what makes us lose our creative spark.

If you already know you are creative, see the course as a magnifying glass to assist you in developing your creative process.

We will also "unpack" creativity, helping you to become creative or more so. We will kick-start your creativity, giving shape to your design thinking by exploring the 3 stages of the creative process: Imagine, Inquire, Improve.

Lastly, we will be helping you use your creativity sustainably, putting your creativity to work and launching your ideas beyond and besides obstacles.

In a nutshell, what you will be able to do after this course is:

Value creativity: Discover how to foster your creativity by using 3 powerful creative mindsets • Protect your creativity from the fear of failure by extinguishing its fire and using it as an instructor

Use creativity (in your products, creations, systems...) by:
A. Understanding its process:
B. Imagining: Treasure ideas • Learn inspirational practices
C. Inquiring: Identifying core problems • Develop a sense for people • Learn the art of asking questions
D. Improving: move a project forward • reframe things to make them actionable • use the magic of iteration

Develop creative resilience by: Testing your creative muscles • Recognising two guides for your creative process • Seeing limitations as a launching pad • Expanding your capacity to solve issues

There are also 10 creative workouts to make you think and practice creativity.

Who this course is for:

This course is for anyone. We can all benefit from learning to use the creativity we have inside.

Rebranding Creativity

What you'll learn

Explore related topics

Course content

Intro3 lectures • 8min

On your marks18 lectures • 1hr 1min

Get set23 lectures • 1hr 31min

Go7 lectures • 22min

Outro2 lectures • 3min

Requirements

Description

Who this course is for: