Real Estate Photography 101

Master real estate photography basics by using manual shutter speed, aperture, and ISO to control exposure and depth of field for sharper, well-lit property images.

Master real estate photography basics by using shutter speeds, f/6–8, ISO under 250, auto white balance, and RAW. Explore HDR bracketing (5 outside, 9 inside, 0.7 EV) and shot list.

Explore the art of real estate photography by capturing multiple angles—from straight-on interior shots to dramatic kitchen, porch, and backyard angles—and elevate listings with drone perspectives.

Shoot real estate by matching camera height to your chest and keeping verticals parallel to walls. Zoom for amenities on Airbnb or VRBO, and fix in post as needed.

Explore HDR bracket photography alternatives, including flash photography or a mix of flash and ambient (flamboyant) styles, while HDR remains the focus in module three editing.

Learn the step-by-step real estate photo editing workflow using Lightroom and Aurora HDR, including transferring, organizing, batch processing, and applying interior and exterior presets.

Edit real estate photos live in Lightroom with Aurora presets, adjusting transform, color, and exposure to remove purple reflections, balance whites, and enhance interior and exterior shots.

Brighten interior real estate photos with presets, fine-tune greens, yellows/oranges, and blues, and remove wall marks and outlets using clone tools to produce cleaner, market-ready images.

Enhance real estate photos by using Photoshop sky replacement to auto detect and swap skies, adjust brightness and temperature, and save a compelling daylight look.

Learn how to determine export sizes for real estate photos and verify MLS requirements before sending to clients, to ensure compatibility for marketing campaigns and avoid re-exports.

Build a solid real estate photography business by defining your brand, researching competition, drafting a business plan, and launching a portfolio with reviews.

Master essential business principles for real estate photography by delivering fast, reliable turnarounds with professional conduct and strong client relationships. Accept mistakes, offer remedies, and differentiate yourself through outstanding service.

Launch client acquisition by leveraging Google My Business, Thumbtack, Zillow, and Bark to generate leads, build your portfolio, and strengthen trust through reviews.

Learn to gain real estate photography clients through targeted cold emailing, leveraging property managers and office luncheons, with a strong portfolio and timely discounts.

Leverage social media content marketing and networking groups to attract clients. Send value-driven emails with YouTube videos to build credibility and boost visibility with real estate hashtags and agent engagement.

Join a large business networking group, attend weekly luncheons, and give referrals to build relationships that earn trust from top agents. Provide value, stand out, and gain clients through referrals.

Celebrates completing real estate photography 101 and thanks students for taking the course. Advises not to quit your day job too soon and to watch the linked video.

Real estate photography growth relies on collaboration with competitors, professionalism, and clear contracts when expanding. Price wisely by researching rivals, starting mid-range, and raising rates as you gain experience.