How to build your personal brand and raise your profile
What you'll learn
- Why visibility is important
- Why positioning yourself as an expert matters
- How to choose your expert field
- How to build credibility as an expert
- Actions you can take to raise your profile immediately
- High impact actions you can take to get noticed
- Why being an expert means you can charge higher prices
- No experience needed
Raising your profile is important when you start your business. It's not just about finding clients. When you become the expert, you are more in demand, the perceived value of what you do is higher, meaning you can earn more.
But where do you start when it comes to raising your profile?
Spoiler alert, I think it's about committing to creating one consistent piece of "core expert content" every single week about the area you are expert in. Showing up consistently helps you build trust with potential clients, but also gets you on the radar of important names within your industry, relationships with whom you can leverage to find more clients and to become even more visible, creating the ongoing cycle of visibility and PR.
So what do you need to consider a you create your expert content?
Do you need to be a podcaster?
Do you need to be a YouTuber?
Do you need a blog?
And what do you need to do about social media?
Becoming known by actively taking steps to raise your profile is something every entrepreneur can do, and in this short course, you'll learn what is right for the audience you want to attract and how to put a strategy of creating regular expert content immediately.
Who this course is for:
- Entrepreneurs who feel stuck. Your business is ready to go but you can't find clients. Let's change that :)
I'm an an online business mentor, entrepreneur, accountant and author and course creator.
I'm here to share what I know to help you build your business into an even more profitable gig, which works around your family.
Often we can do that with extra income streams but we’re too busy and overwhelmed to focus on the strategy let alone find time to implement.
That’s where I come in. I share what I know with short effective programmes which teach you what you need to do next, so you can add additional income streams - one project at a time - to your existing business.
I run memberships, courses and have published my own book and ebooks. I do it all around my kids, and I want to help you do the same.
Wishing you so much success for your business, Zoe