Marketing
Digital Marketing
Quora
Basics of Quora Ads (PPC ads on Quora)
4.2 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20 students enrolled

Basics of Quora Ads (PPC ads on Quora)

Learn How to Use Quora Ads & Grow Your Business
4.2 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20 students enrolled
Created by Ashwin Satyanarayana
Last updated 2/2020
English
English [Auto]
Preview this course
Basics of Quora Ads (PPC ads on Quora)
Current price: $20.99 Original price: $29.99 Discount: 30% off
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This course includes
  • 1 hour on-demand video
  • 4 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Basics of Quora Advertising
  • Quora Funnels, Quora Audience Targeting, Quora Ads
  • Quora For Business
Requirements
  • Basics of Paid Advertising
  • Digital Marketing
Description

Quora, with its 400+ million hyperactive users is often overlooked as a traffic source. Learn how to use Quora Ads well and use this relatively cheaper (but more engaged) traffic source to help grow your business.

Quora ads is an incredible opportunity for you to consider as an alternative paid traffic source (since Facebook and Google Adwords are getting expensive).

Quora allows you to create campaigns for Conversions, App Installs, and Traffic. Of these three, my favorite is the conversions campaign objective type.

The Quora pixel tracks traffic, audiences, and conversions as expected. But as you can see, you can also launch Mobile app install campaigns and campaigns to help get more traffic to your site.

As for targeting options, you can choose to let your ads show based on topics of interest, specific questions asked on Quora, specific audiences you want to target, and also interests.


Who this course is for:
  • Business Owners, New Marketing Freelancers, Digital Marketers
Course content
Expand all 18 lectures 01:00:43
+ – Introduction to Quora Ads
3 lectures 08:12

Welcome to the Quora course. With 300+ million active and engaged users, the advertising opportunities on Quora are often overlooked for the more popular options for Paid advertising such as Facebook and Google Ads.

This course will prepare you to get the best out of Quora advertising features as the platform prepares to grow bigger, more engaging, and with hyperactive users who might just be the target audience your business is looking for.

Welcome to Quora Course
Preview 01:34

Learn how to set up the quora pixel on your web properties and make the best of tracking for running comprehensive and well-managed campaigns.

Setting Up Quora Pixel
Preview 03:26
Setting Up Quora Pixel With Google Tag Manager
03:12
+ – Quora Audiences
2 lectures 05:25

Understand Quora Audiences is the first step to know exactly who you should target for your business while running campaigns on Quora.

Using Quora Audiences The Smart Way
02:15
Creating Quora Audiences
03:10
+ – Targeting On Quora
2 lectures 13:02

Learn about the targeting options available within Quora and how to use your targeting options

Understanding Targeting Options On Quora
09:17

Look over me : In Quora Ads Manager, get an overview of how to set up or choose your targeting options.

How to Setup Targeting Options In Quora
03:45
+ – Creating Quora Ads ( + Secret to Success)
2 lectures 12:13

Find out how to set up your ads on quora (Included: a little secret that'll set you on a path to success with your campaigns).

How to Create Profit Pulling Quora Ads
07:55

Quora Promoted Answers is a unique ad unit, very specific to Quora. It has the power to drive highly-motivated, engaged traffic to your offers, landing pages, and sales funnels. Learn how to harness the power of Quora Promoted Answers now.

Using Quora Promoted Answers
04:18
+ – Quora Funnels
2 lectures 05:35

The difference between a regular campaign and a campaign that's built for success, you ask? It's called sales funnels. Learn how to use sales funnels while running Quora campaigns.

Quora Funnels
02:57

Nothing helps you understand sales funnels on Quora better than an actual example. Watch and learn how to use an actual funnel for making your campaigns on Quora work.

Quora Funnels Overview
02:38
+ – Conversions On Quora
2 lectures 07:51

Conversions are what you need from your campaigns. Learn how to make conversions happen for your Quora Campaigns

Conversions on Quora: Part 1
02:34

Learn all about UTM tagged URLs, tracking your campaigns, and more. Conversions are what you need from your campaigns. Learn how to make conversions happen for your Quora Campaigns

Conversions on Quora: Part 2
05:17
+ – Course Bonuses & Resources
5 lectures 08:25

Without sales funnels, your campaigns won't work. Learn the fundamentals of sales funnels and how it might look like when you are finished.

[video]Basics of Sales Funnels
Preview 07:46

The official Quora For Business, Ad campaign success checklist by Quora

Quora Ads Success Checklist (By Quora)
00:01

Use this handy Quora Ads checklist to ensure that you are on the right path for your campaigns

Simple Quora Ads Checklist by Fetchprofits
00:03
Quora Industry Insights Report
00:17
Quora Promoted Answers Best Practices Guide
00:17