Basics of Quora Ads (PPC ads on Quora)
What you'll learn
- Basics of Quora Advertising
- Quora Funnels, Quora Audience Targeting, Quora Ads
- Quora For Business
Requirements
- Basics of Paid Advertising
- Digital Marketing
Description
Quora, with its 400+ million hyperactive users is often overlooked as a traffic source. Learn how to use Quora Ads well and use this relatively cheaper (but more engaged) traffic source to help grow your business.
Quora ads is an incredible opportunity for you to consider as an alternative paid traffic source (since Facebook and Google Adwords are getting expensive).
Quora allows you to create campaigns for Conversions, App Installs, and Traffic. Of these three, my favorite is the conversions campaign objective type.
The Quora pixel tracks traffic, audiences, and conversions as expected. But as you can see, you can also launch Mobile app install campaigns and campaigns to help get more traffic to your site.
As for targeting options, you can choose to let your ads show based on topics of interest, specific questions asked on Quora, specific audiences you want to target, and also interests.
Who this course is for:
- Business Owners, New Marketing Freelancers, Digital Marketers
Course content
- Preview01:34
- Preview03:26
- 03:12Setting Up Quora Pixel With Google Tag Manager
Instructor
I am Ash, a full-stack, end-to-end digital marketer, entrepreneur, and a passionate technology evangelist.
I help clients all over the world to make sure that they have a sustainable presence on the web by providing services such as blogging, social media management, email marketing, Paid advertising (Google Ads, Facebook Ads, etc.), landing pages, funnels, and marketing automation.