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Quit Sugar Like Addicts Quit Drugs

Name: Quit Sugar Like Addicts Quit Drugs
Rating: 4.5 (5 reviews)

Break Your Addiction To Sugar Using Techniques Developed By Neuroscience

Created byMichael Alvear

Last updated 12/2022

English

What you'll learn

Break your addiction to sugar
Say NO to sweets without feeling deprived
Stop binging or overeating sweets
Avoid behaviors that lead to binging and overeating
Eat rational portions of sweets without feeling compelled to binge

Course content

6 sections • 16 lectures • 1h 18m total length

We’re Wired To Overeat5:25
Lesson #1 We're Wired To Overeat
Have you ever wondered why we start wanting a nibble of food and end up binging? Why do we overeat even when we don’t want to?
Few of us intend to hit food like a linebacker, yet almost all of us end up doing just that. Why? In this lesson, you’re going to learn a surprising conclusion drawn by evolutionary biologists: We are wired to overeat.
LESSON TAKEAWAYS
AIM: Get you to understand you don't binge on sweets because you lack self discipline or self-control. You overeat because you were designed to do so.

GOAL: Set you up to understand the next few lessons-- how the conscious brain can outsmart our instinct to overeat.

----------
RESEARCH STUDIES INFORMING THIS LESSON
Wells J. C. (2006). The evolution of human fatness and susceptibility to obesity: an ethological approach. Biological reviews of the Cambridge Philosophical Society, 81(2), 183–205. https://doi.org/10.1017/S1464793105006974
Quote From Conclusion of Studies: The increased value of energy stores in our species can be attributed to factors increasing either uncertainty in energy availability, or vulnerability to that uncertainty. Early hominid evolution was characterised by adaptation to a more seasonal environment, when selection would have favoured general thriftiness. The evolution of the large expensive brain in the genus Homo then favoured increased energy stores in the reproducing female, and in the offspring in early life. More recently, the introduction of agriculture has had three significant effects: exposure to regular famine; adaptation to a variety of local niches favouring population-specific adaptations; and the development of social hierarchies which predispose to differential exposure to environmental pressures. Thus, humans have persistently encountered greater energy stress than that experienced by their closest living relatives during recent evolution.

Schneider, J. E., Wise, J. D., Benton, N. A., Brozek, J. M., & Keen-Rhinehart, E. (2013). When do we eat? Ingestive behavior, survival, and reproductive success. Hormones and behavior, 64(4), 702–728. https://doi.org/10.1016/j.yhbeh.2013.07.005
Quote From Conclusion of Studies: The ratio of hormone concentrations to the availability of oxidizable metabolic fuels may generate a critical signal that schedules conflicting behaviors, e.g., mate searching vs. foraging, food hoarding vs. courtship, and fat accumulation vs. parental care. In species representing every vertebrate taxa and even in some invertebrates, many putative "satiety" or "hunger" hormones function to schedule ingestive behavior in order to optimize reproductive success in environments where energy availability fluctuates.

Higginson, A. D., McNamara, J. M., & Houston, A. I. (2016). Fatness and fitness: exposing the logic of evolutionary explanations for obesity. Proceedings. Biological sciences, 283(1822), 20152443. https://doi.org/10.1098/rspb.2015.2443
Quote From Conclusion of Studies: Selection pressure to prevent energy stores exceeding the optimal level is usually weak, suggesting that immediate rewards might easily overcome the controls against becoming overweight. The risk of starvation can have a strong influence on the strategy even when starvation is extremely uncommon, so the incidence of mortality during famine in human history may be unimportant for explanations for obesity. Our work implies that understanding the causes of obesity can benefit from a better understanding of how evolution shapes the mechanisms that control body weight.
The Addictive Nature of Sugar4:16
AIM: Understand sugar's properties encourage disordered eating (overeating, binging). That between the addictive nature of sugar and our wiring to overeat we need to put "guard rails" around the consumption of sweet foods and beverages.

GOAL: Awareness that sugar ignites our instinct to overeat in a way that no other food does. This is necessary to understand the "guard rails" we discuss later.
Lesson #3 How The Food Industry Exploits Our Instinctual Drive To Overeat5:44
AIM: Understand sugar's properties encourage disordered eating (overeating, binging). That between the addictive nature of sugar and our wiring to overeat we need to put "guard rails" around the consumption of sweet foods and beverages.

GOAL: Awareness that sugar ignites our instinct to overeat in a way that no other food does. This is necessary to understand the "guard rails" we discuss later.

Removing Sensory Cues To Overeating5:20
From common sensory cues that trigger overeating to serving styles that encourage binging you'll learn how unconscious eating behaviors set the stage for a loss of control.
LESSON TAKEAWAYS
AIM: Awareness of particular eating patterns, habits and behaviors that contribute to a loss of control.
SKILLS YOU'LL LEARN: How to avoid behaviors that lead to binging and overeating and develop very specific "guard rails" that keep you safe while enjoying normal portions of addictive food.

----------------
RESEARCH STUDIES INFORMING THIS LESSON

Suzanne Higgs, & Jason Thomas. (2016), Social influences on eating, Current Opinion in Behavioral Sciences, Volume 9, Pages 1-6, https://doi.org/10.1016/j.cobeha.2015.10.005

Quote From Conclusion of Study: Norm matching involves processes such as synchronisation of eating actions, consumption monitoring and altered food preferences. There is emerging evidence that social eating norms may play a role in the development and maintenance of obesity.

Anita Jansen, Nicole Theunissen, Katrien Slechten, Chantal Nederkoorn, Brigitte Boon, Sandra Mulkens, & Anne Roefs, (2003), Overweight children overeat after exposure to food cues, Eating Behaviors, Volume 4, Issue 2, Pages 197-209, https://doi.org/10.1016/S1471-0153(03)00011-4

Quote From Conclusion of Study: The data indeed show that overweight children do not regulate their food intake like normal-weight children do. Normal-weight children eat less after having eaten a preload and after intense exposure to the smell of tasty food, whereas the overweight children do not lessen their intake after confrontation with both food cues. They even eat marginally more after the intense exposure to the smell of tasty food.

Fedoroff, I. D., Polivy, J., & Herman, C. P. (1997). The effect of pre-exposure to food cues on the eating behavior of restrained and unrestrained eaters. Appetite, 28(1), 33-47. https://doi.org/10.1006/appe.1996.0057

Quote From Conclusion of Study: These findings suggest that restrained eaters are more sensitive and reactive to food cues than are unrestrained eaters. The food cues appeared to generate an appetitive urge to eat in restrained eaters.

Coelho, J. S., Jansen, A., Roefs, A., & Nederkoorn, C. (2009). Eating behavior in response to food-cue exposure: examining the cue-reactivity and counteractive-control models. Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors, 23(1), 131–139. https://doi.org/10.1037/a0013610

Quote From Conclusion of Study: Participants with high weight-related concerns who attended to a food cue ate more than did both those with high weight-related concerns in the control condition and those with low weight-related concerns in the attended-cue condition.
How To Deal With Addictive Foods5:37
Again, we cannot approach a donut the way we would an apple. Here we investigate a concept known as "friction" that's proven to eliminate or significantly reduce overeating.

LESSON TAKEAWAYS

AIM: Awareness of how creating "friction" around addictive foods can practically guarantee you won't overeat.

SKILLS YOU'LL LEARN: Dozens of tactics and strategies designed to stop you from overeating, not from enjoying food you love. They are a recognition that our instinct to overeat, the addictive properties of processed foods, and the industry’s exploitation of those properties all compel us to approach these unhealthy foods differently than we do healthy foods.

How Habituation Got You Hooked on Sugar5:20
AIM: Understand how you got to your current point of sugar consumption.

GOAL: Understand that the same forces that got you to the current level of consumption--habituation and homeostasis--can be used to get you back to zero (or little) consumption.

----------

RESEARCH STUDIES INFORMING THIS LESSON
Weiss, R. D., & Rao, V. (2017). The Prescription Opioid Addiction Treatment Study: What have we learned. Drug and alcohol dependence, 173 Suppl 1(Suppl 1), S48S54. https://doi.org/10.1016/j.drugalcdep.2016.12.001.

Quote From Study's Conclusions: In Phase 1, the medication was tapered in weeks 3 and 4; in Phase 2, the taper occurred in weeks 13–16. Patients receiving agonist treatment were significantly more likely to be abstinent from illicit opioids. Indeed, 80% of participants receiving opioid agonist treatment at both months 18 and 42 had abstained from illicit opioids in the previous month, compared to abstinence rates of 37% and 50% among those not receiving agonist treatment at months 18 and 42, respectively.

Amato, L., Davoli, M., Minozzi, S., Ferroni, E., Ali, R., & Ferri, M. (2013). Methadone at tapered doses for the management of opioid withdrawal. The Cochrane database of systematic reviews, 2013(2), CD003409. https://doi.org/10.1002/14651858.CD003409.pub4.

Quote From Study's Conclusions: The studies included in this review confirm that slow tapering with temporary substitution of long‐ acting opioids, can reduce withdrawal severity.

Levin, F. R., Mariani, J. J., Brooks, D. J., Pavlicova, M., Cheng, W., & Nunes, E. V. (2011). Dronabinol for the treatment of cannabis dependence: a randomized, double-blind, placebo-controlled trial. Drug and alcohol dependence, 116(1-3), 142–150. https://doi.org/10.1016/j.drugalcdep.2010.12.010.

Quote From Study's Conclusions: This is the first trial using an agonist substitution strategy for treatment of cannabis dependence. Dronabinol showed promise, it was well-tolerated, and improved treatment retention and withdrawal symptoms.

Benowitz, N. L., Dains, K. M., Hall, S. M., Stewart, S., Wilson, M., Dempsey, D., & Jacob, P., 3rd (2012). Smoking behavior and exposure to tobacco toxicants during 6 months of smoking progressively reduced nicotine content cigarettes. Cancer epidemiology, biomarkers & prevention : a publication of the American Association for Cancer Research, cosponsored by the American Society of Preventive Oncology, 21(5), 761–769. https://doi.org/10.1158/1055-9965.EPI-11-0644.

Quote From Study's Conclusions: Nicotine intake, as indicated by plasma cotinine concentration, declined progressively as the nicotine content of cigarettes was reduced. Cigarette consumption and markers of exposure to carbon monoxide and polycyclic aromatic hydrocarbons, as well as cardiovascular biomarkers remained stable. These findings support the feasibility and safety of gradual reduction of the nicotine content in cigarettes.

Garfinkel, D., & Mangin, D. (2010). Feasibility study of a systematic approach for discontinuation of multiple medications in older adults: addressing polypharmacy. Archives of internal medicine, 170(18), 1648–1654. https://doi.org/10.1001/archinternmed.2010.355.

Quote From Study's Conclusions: Taking nonconsent and failures together, successful discontinuation was achieved in 81%.
How To Use Habituation & Homeostasis To Break Your Sugar Addiction7:09
Here we introduce the process Addiction Medicine uses to get people off drugs so we can apply it to sugar. It’s called “systematic discontinuation.”

LESSON TAKEAWAYS

AIM: Understand how experts get addicts off drugs without withdrawals.
GOAL: Get a fundamental understanding of the process so we can apply the dynamics to sugar in the next lessons.

Quit Sugar The Way Addicts Quit Drugs.4:03
AIM: Understand how the process works using your own problem foods you want to get off of (bag of cookies, 5 cans of soda, etc.)

Goal: Eliminate or significantly reduce (do you really want to live in a world without Oreos?) your sugar intake without feeling cheated or deprived.

SKILLS YOU'LL LEARN: Step-by-step techniques that bust your sugar habit and keep it busted. These techniques do not involve deprivation and they do not require willpower, self-control or self-discipline.

------------------------

RESEARCH STUDIES INFORMING THIS LESSON

Lenoir, M., Serre, F., Cantin, L., & Ahmed, S. H. (2007). Intense sweetness surpasses cocaine reward. PloS one, 2(8), e698. https://doi.org/10.1371/journal.pone.0000698

Quote From Study's Conclusions: Here we report that when rats were allowed to choose mutually-exclusively between water sweetened with saccharin-an intense calorie-free sweetener-and intravenous cocaine-a highly addictive and harmful substance-the large majority of animals (94%) preferred the sweet taste of saccharin. Our findings clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and -addicted individuals.

Ahmed, S. H., Guillem, K., & Vandaele, Y. (2013). Sugar addiction: pushing the drug-sugar analogy to the limit. Current opinion in clinical nutrition and metabolic care, 16(4), 434–439. https://doi.org/10.1097/MCO.0b013e328361c8b8

Quote From Study's Conclusions: Overall, this research has revealed that sugar and sweet reward can not only substitute to addictive drugs, like cocaine, but can even be more rewarding and attractive. At the neurobiological level, the neural substrates of sugar and sweet reward appear to be more robust than those of cocaine (i.e., more resistant to functional failures), possibly reflecting past selective evolutionary pressures for seeking and taking foods high in sugar and calories.

DiNicolantonio, J. J., O'Keefe, J. H., & Wilson, W. L. (2018). Sugar addiction: is it real? A narrative review. British journal of sports medicine, 52(14), 910–913. https://doi.org/10.1136/bjsports-2017-097971

Quote From Study's Conclusions: Sugar addiction seems to be dependence to the natural endogenous opioids that get released upon sugar intake. In both animals and humans, the evidence in the literature shows substantial parallels and overlap between drugs of abuse and sugar, from the standpoint of brain neurochemistry as well as behaviour.

Falbe, J., Thompson, H. R., Patel, A., & Madsen, K. A. (2019). Potentially addictive properties of sugar-sweetened beverages among adolescents. Appetite, 133, 130–137. https://doi.org/10.1016/j.appet.2018.10.032

Quote From Study's Conclusions: Thus, in this exploratory study, we sought to examine potentially addictive properties of SSBs (sugar-sweetened beverages) during a 3-day SSB cessation intervention in overweight and obese adolescents who typically consume ≥3 SSBs daily. This study provides preliminary evidence of withdrawal symptoms and increased SSB cravings during cessation in a diverse population of overweight or obese adolescents.

Avena, N. M., Rada, P., & Hoebel, B. G. (2008). Evidence for sugar addiction: behavioral and neurochemical effects of intermittent, excessive sugar intake. Neuroscience and biobehavioral reviews, 32(1), 20–39. https://doi.org/10.1016/j.neubiorev.2007.04.019

Quote From Study's Conclusions: Neural adaptations include changes in dopamine and opioid receptor binding, enkephalin mRNA expression and dopamine and acetylcholine release in the nucleus accumbens. The evidence supports the hypothesis that under certain circumstances rats can become sugar dependent. This may translate to some human conditions as suggested by the literature on eating disorders and obesity.
Applying Systematic Desensitization To Your Problem Foods4:01
You are going to learn the methods Addiction Medicine specialists use to get people off Vicodin and Xanax and apply it to sugar. This is a step-by-step guide to "getting off sugar" the same way addicts "get off drugs."

AIM: Understand how the process works using your own problem foods you want to get off of (bag of cookies, 5 cans of soda, etc.)
Goal: Eliminate or significantly reduce (do you really want to live in a world without Oreos?) your sugar intake without feeling cheated or deprived.

SKILLS YOU'LL LEARN: Step-by-step techniques that bust your sugar habit and keep it busted. These techniques do not involve deprivation and they do not require willpower, self-control or self-discipline.

-------------

RESEARCH STUDIES INFORMING THIS LESSON
Weiss, R. D., & Rao, V. (2017). The Prescription Opioid Addiction Treatment Study: What have we learned. Drug and alcohol dependence, 173 Suppl 1(Suppl 1), S48–S54. https://doi.org/10.1016/j.drugalcdep.2016.12.001.

Quote From Study's Conclusions: In Phase 1, the medication was tapered in weeks 3 and 4; in Phase 2, the taper occurred in weeks 13–16. Patients receiving agonist treatment were significantly more likely to be abstinent from illicit opioids. Indeed, 80% of participants receiving opioid agonist treatment at both months 18 and 42 had abstained from illicit opioids in the previous month, compared to abstinence rates of 37% and 50% among those not receiving agonist treatment at months 18 and 42, respectively.

Amato, L., Davoli, M., Minozzi, S., Ferroni, E., Ali, R., & Ferri, M. (2013). Methadone at tapered doses for the management of opioid withdrawal. The Cochrane database of systematic reviews, 2013(2), CD003409. https://doi.org/10.1002/14651858.CD003409.pub4.

Quote From Study's Conclusions: The studies included in this review confirm that slow tapering with temporary substitution of long‐ acting opioids, can reduce withdrawal severity.

Levin, F. R., Mariani, J. J., Brooks, D. J., Pavlicova, M., Cheng, W., & Nunes, E. V. (2011). Dronabinol for the treatment of cannabis dependence: a randomized, double-blind, placebo-controlled trial. Drug and alcohol dependence, 116(1-3), 142–150. https://doi.org/10.1016/j.drugalcdep.2010.12.010.

Quote From Study's Conclusions: This is the first trial using an agonist substitution strategy for treatment of cannabis dependence. Dronabinol showed promise, it was well-tolerated, and improved treatment retention and withdrawal symptoms.

Benowitz, N. L., Dains, K. M., Hall, S. M., Stewart, S., Wilson, M., Dempsey, D., & Jacob, P., 3rd (2012). Smoking behavior and exposure to tobacco toxicants during 6 months of smoking progressively reduced nicotine content cigarettes. Cancer epidemiology, biomarkers & prevention : a publication of the American Association for Cancer Research, cosponsored by the American Society of Preventive Oncology, 21(5), 761–769. https://doi.org/10.1158/1055-9965.EPI-11-0644.

Quote From Study's Conclusions: Nicotine intake, as indicated by plasma cotinine concentration, declined progressively as the nicotine content of cigarettes was reduced. Cigarette consumption and markers of exposure to carbon monoxide and polycyclic aromatic hydrocarbons, as well as cardiovascular biomarkers remained stable. These findings support the feasibility and safety of gradual reduction of the nicotine content in cigarettes.

Garfinkel, D., & Mangin, D. (2010). Feasibility study of a systematic approach for discontinuation of multiple medications in older adults: addressing polypharmacy. Archives of internal medicine, 170(18), 1648–1654. https://doi.org/10.1001/archinternmed.2010.355.

Quote From Study's Conclusions: Taking nonconsent and failures together, successful discontinuation was achieved in 81%.
More On Systematic Desensitization For Your Problem Foods7:27
Learn advanced techniques + troubleshoot your way out of sugar cravings

Why You Must Stop Drinking Unhealthy Beverages2:29
Find out why sodas and juices are the leading cause of obesity and how diet sodas cause weight gain. This is a primer for the actual techniques you'll use to get off sodas and juices.

----------------------

RESEARCH STUDIES INFORMING THIS LESSON

Lenoir, M., Serre, F., Cantin, L., & Ahmed, S. H. (2007). Intense sweetness surpasses cocaine reward. PloS one, 2(8), e698. https://doi.org/10.1371/journal.pone.0000698

Quote From Study's Conclusions: Here we report that when rats were allowed to choose mutually-exclusively between water sweetened with saccharin-an intense calorie-free sweetener-and intravenous cocaine-a highly addictive and harmful substance-the large majority of animals (94%) preferred the sweet taste of saccharin. Our findings clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and -addicted individuals.

Ahmed, S. H., Guillem, K., & Vandaele, Y. (2013). Sugar addiction: pushing the drug-sugar analogy to the limit. Current opinion in clinical nutrition and metabolic care, 16(4), 434–439. https://doi.org/10.1097/MCO.0b013e328361c8b8

Quote From Study's Conclusions: Overall, this research has revealed that sugar and sweet reward can not only substitute to addictive drugs, like cocaine, but can even be more rewarding and attractive. At the neurobiological level, the neural substrates of sugar and sweet reward appear to be more robust than those of cocaine (i.e., more resistant to functional failures), possibly reflecting past selective evolutionary pressures for seeking and taking foods high in sugar and calories.

DiNicolantonio, J. J., O'Keefe, J. H., & Wilson, W. L. (2018). Sugar addiction: is it real? A narrative review. British journal of sports medicine, 52(14), 910–913. https://doi.org/10.1136/bjsports-2017-097971

Quote From Study's Conclusions: Sugar addiction seems to be dependence to the natural endogenous opioids that get released upon sugar intake. In both animals and humans, the evidence in the literature shows substantial parallels and overlap between drugs of abuse and sugar, from the standpoint of brain neurochemistry as well as behaviour.

Falbe, J., Thompson, H. R., Patel, A., & Madsen, K. A. (2019). Potentially addictive properties of sugar-sweetened beverages among adolescents. Appetite, 133, 130–137. https://doi.org/10.1016/j.appet.2018.10.032

Quote From Study's Conclusions: Thus, in this exploratory study, we sought to examine potentially addictive properties of SSBs (sugar-sweetened beverages) during a 3-day SSB cessation intervention in overweight and obese adolescents who typically consume ≥3 SSBs daily. This study provides preliminary evidence of withdrawal symptoms and increased SSB cravings during cessation in a diverse population of overweight or obese adolescents.

Avena, N. M., Rada, P., & Hoebel, B. G. (2008). Evidence for sugar addiction: behavioral and neurochemical effects of intermittent, excessive sugar intake. Neuroscience and biobehavioral reviews, 32(1), 20–39. https://doi.org/10.1016/j.neubiorev.2007.04.019

Quote From Study's Conclusions: Neural adaptations include changes in dopamine and opioid receptor binding, enkephalin mRNA expression and dopamine and acetylcholine release in the nucleus accumbens. The evidence supports the hypothesis that under certain circumstances rats can become sugar dependent. This may translate to some human conditions as suggested by the literature on eating disorders and obesity.

Weiss, R. D., & Rao, V. (2017). The Prescription Opioid Addiction Treatment Study: What have we learned. Drug and alcohol dependence, 173 Suppl 1(Suppl 1), S48S54. https://doi.org/10.1016/j.drugalcdep.2016.12.001.

Quote From Study's Conclusions: In Phase 1, the medication was tapered in weeks 3 and 4; in Phase 2, the taper occurred in weeks 13–16. Patients receiving agonist treatment were significantly more likely to be abstinent from illicit opioids. Indeed, 80% of participants receiving opioid agonist treatment at both months 18 and 42 had abstained from illicit opioids in the previous month, compared to abstinence rates of 37% and 50% among those not receiving agonist treatment at months 18 and 42, respectively.

Amato, L., Davoli, M., Minozzi, S., Ferroni, E., Ali, R., & Ferri, M. (2013). Methadone at tapered doses for the management of opioid withdrawal. The Cochrane database of systematic reviews, 2013(2), CD003409. https://doi.org/10.1002/14651858.CD003409.pub4.

Quote From Study's Conclusions: The studies included in this review confirm that slow tapering with temporary substitution of long‐ acting opioids, can reduce withdrawal severity.

Levin, F. R., Mariani, J. J., Brooks, D. J., Pavlicova, M., Cheng, W., & Nunes, E. V. (2011). Dronabinol for the treatment of cannabis dependence: a randomized, double-blind, placebo-controlled trial. Drug and alcohol dependence, 116(1-3), 142–150. https://doi.org/10.1016/j.drugalcdep.2010.12.010.

Quote From Study's Conclusions: This is the first trial using an agonist substitution strategy for treatment of cannabis dependence. Dronabinol showed promise, it was well-tolerated, and improved treatment retention and withdrawal symptoms.

Benowitz, N. L., Dains, K. M., Hall, S. M., Stewart, S., Wilson, M., Dempsey, D., & Jacob, P., 3rd (2012). Smoking behavior and exposure to tobacco toxicants during 6 months of smoking progressively reduced nicotine content cigarettes. Cancer epidemiology, biomarkers & prevention : a publication of the American Association for Cancer Research, cosponsored by the American Society of Preventive Oncology, 21(5), 761–769. https://doi.org/10.1158/1055-9965.EPI-11-0644.

Quote From Study's Conclusions: Nicotine intake, as indicated by plasma cotinine concentration, declined progressively as the nicotine content of cigarettes was reduced. Cigarette consumption and markers of exposure to carbon monoxide and polycyclic aromatic hydrocarbons, as well as cardiovascular biomarkers remained stable. These findings support the feasibility and safety of gradual reduction of the nicotine content in cigarettes.

Garfinkel, D., & Mangin, D. (2010). Feasibility study of a systematic approach for discontinuation of multiple medications in older adults: addressing polypharmacy. Archives of internal medicine, 170(18), 1648–1654. https://doi.org/10.1001/archinternmed.2010.355.

Quote From Study's Conclusions: Taking nonconsent and failures together, successful discontinuation was achieved in 81%.
How To Quit Drinking Sodas & Juices6:51
A step-by-step guide to eliminating or drastically reducing your consumption of sodas and juices.
Dealing With The Inconveniences & Hassles of Beverage Discontinuation3:08
In this lesson, you’re going to learn how to manage the annoyance and frustration of the inconveniences and hassles of beverage discontinuation.

Rebounding From Inevitable Failures4:58
Building new habits require you to pause and pay attention to what you’re thinking and doing. They require in-the-moment “sensors” that go off when you’re in the middle of a habit you’re trying to break, or a habit you’re trying to establish. In this lesson, you'll learn the art of "cultivating a witness state" so you can be more aware of what you're doing.
Cast Your New Habits In Cement2:21
Becoming aware of your surroundings is the first step for cultivating a witness state. This skillset involves perceiving yourself as an observer, noticing your thoughts, feelings, and behaviors without judgment or criticism. It allows you to gain insight into what's really driving you and ultimately helps in breaking or establishing new patterns or habits.
In this lesson you're going to see a practical list that will lock your witness state in.
Rebounding From Failures4:16
The latest studies in resilience show that a strategy called "Planning For Setbacks" dramatically increases accomplishment of goals. In this lesson, we'll show you how to apply this brilliant approach.

Requirements

No prior skills or experience needed. You don’t even need willpower or self-control to succeed because the class is based on neuroscientific techniques and behaviors, not self-discipline. All you need is a willingness to learn and trust the science that this course is built on.

Description

BREAK FREE FROM THE SUGAR CRAVINGS CAUSING YOUR WEIGHT GAIN

Our Class Uses The Latest Discoveries In Neuroscience To Break Your Addiction To Sugar

Imagine what would happen if you simply stopped wanting sugar so much.

Overeating? Gone. Binging? Gone. Cravings? Managed. Second or third servings? Undesired. Huge portions? Not anymore.

How is it possible to eliminate or substantially reduce your sugar cravings? In the last few years, there's been a revolution in our understanding of the brain's role in constructing hunger and satiety.

This new understanding allowed neuroscientists to develop techniques and behaviors that can drastically reduce or eliminate sugar addiction.

There's a vast literature in peer-reviewed science journals showing which protocols can liberate you from sugar and why.

For example, the gold standard treatment in getting people off drugs without withdrawals has been shown to work on sugar intake.

Imagine how much weight you'd lose if you could get your sugar intake under control. Our online class, filled with neuroscientific insights and techniques, can turn your imagination into reality.

HOW WE'LL HELP YOU QUIT SUGAR

Our 3-hour, video-based online course shows you how to use the latest discoveries in neuroscience to break your addiction to sugar.

By the time you complete this course you will know how to eliminate or significantly reduce your cravings for sugar using evidence-based techniques published in neuroscience journals. You will simply not WANT the amount of sugar you’re currently eating (or drinking).

SKILLS YOU'LL LEARN

We will teach you the skills to painlessly eliminate or reduce your appetite for sweetened foods and beverages like sodas and juices. You can use these skills to:

Stop overeating
Stop binging
Stop over-drinking sodas and juices
Stop wanting huge portions
Eat or drink smaller portions without feeling deprived

MAIN BENEFIT

Lose weight without the misery of dieting.

SECONDARY BENEFITS

Regulate blood sugar levels
Stabilize your mood
Increase energy levels
Reduce cholesterol
Improve heart health
Have better teeth
Reduce inflammation
Less "brain fog"
Reduce diabetes risk
Reduce belly fat

IS THIS COURSE FOR YOU?

Yes, if your sugar cravings are out of control, you've tried and failed to keep the weight off with multiple diets, and want an evidence-based alternative that doesn't require deprivation.

You don’t need willpower or self-control to succeed in this class because the techniques you’ll learn don’t require them. All you need is a willingness to learn and trust the science that this course is built on.

COURSE SET-UP

Video, text, guides and downloads
4 sections, each with 3 lessons
Each lesson under 5 minutes
Each lesson ends with linked citations to help you identify the research and locate scientific sources
VIP support--you can ask me questions via personal coaching, email, and “office hours.”

HOW NEUROSCIENCE HELPS YOU CONTROL SUGAR CRAVINGS

Even as a weight loss researcher and creator of the QUIT SUGAR class, I didn't find out about the power of neuroscience until it affected me personally.

I had been prescribed medication no one warned me was addictive. And when I tried to get off it I couldn’t. I found myself dealing with something I never anticipated--an addiction to prescription drugs.

Fortunately, I found a therapist who got me off the drug and I’ve been fine ever since. During our last session I asked him a question he hadn’t expected:

Could the same technique that got me off drugs get me off Oreos?

I was eating Oreos like it was the Civil War and the doctors were coming to saw my leg off! He agreed to guide me through the process and next thing I knew…I had quit sugar the way I quit drugs.

I lost 10 lbs and it was at that moment I realized it was possible to lose weight with techniques borrowed from neuroscience. For the next ten years, I devoted my professional life to researching what scientists OUTSIDE the diet industry had to say about weight loss.

I went through thousands of academic studies published by leading researchers in the most prestigious scientific journals.

The more I tried the techniques in these studies the more weight I lost. 20 lbs and 2 pants sizes, to be exact. And I’ve kept the weight off for 18 years!

I wrote about my discoveries in major magazines, websites and other media. And authored several books chronicling the effectiveness of using neuroscience to lose weight.

Today I’ve turned all my years of research into one easy-to-follow weight loss program called Neuroslim. The Quit Sugar Like Addicts Quit Drugs class is one small part of the flagship course.

Who this course is for:

People who suspect their addiction to sugar is responsible for their weight gain, lack of energy and overall health (and want to do something about it).
Men and women who acknowledge that dieting can't help them manage the sugar addiction that keeps them from eating healthy.
Women and men who’ve seen people get off drugs without withdrawals and want to apply the same concepts to their sugar addiction.
People who have an abiding faith in the science of psychology to solve problems that traditional methods (like dieting) can’t.
People demoralized by dieting who want to try an evidence-based alternative to losing weight.

Quit Sugar Like Addicts Quit Drugs

What you'll learn

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Course content

The Nature of Cravings & The Forces Exploiting Them3 lectures • 15min

How To Stop Binging Or Overeating Addictive Foods2 lectures • 11min

Quitting Sugar Using The Power of Habituation2 lectures • 12min

Applying Habituation To Your Sugar Addiction3 lectures • 16min

How To Quit Sugary Beverages Like Sodas and Juices3 lectures • 12min

Cast Your New Eating Habits In Cement3 lectures • 12min

Requirements

Description

Who this course is for: