QuickStart! - Search Engine Optimization 2013
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QuickStart! - Search Engine Optimization 2013

Learn to optimize search engine page rank for improved traffic to your website.
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3 students enrolled
Last updated 9/2013
English
English [Auto-generated]
Price: $19.99
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Designed to focus on two areas: On-Page and Off-Page Optimization.
Requirements
  • Google Analytics (recommended)
Description

This VTC QuickStart! course on Search Engine Optimization is designed to focus on two areas: On-Page and Off-Page Optimization. Author Mark Struthers begins by discussing what SEO is before moving on to evaluating an existing website to gauge what can be done to improve its search engine page rank. Similar sites are also examined to generate ideas for keywords and meta tags that might optimize our site. Internet tools such as Google Toolbar, Google Keyword Tool, Google Analytics, and Google AdWords are discussed prior to looking at sitemaps and other On-Page tags. The course concludes with a look at the emergence of social media as another SEO tool. This title is a self-paced software training course delivered via pre-recorded video. We do not provide additional information outside of the posted content.

Who this course is for:
  • Website Owners and Creators
Course content
Expand all 28 lectures 02:17:39
+ Getting Started
14 lectures 01:13:23
Helping Google
02:49
Checking Your Site pt. 1
04:08
Checking Your Site pt. 2
04:13
Looking at Similar Sites
04:45
Further Analysis of Similar Sites
05:07
Spiders / Crawlers / Search Bots
06:06
Considering Keywords
05:39
Keyword Tools
05:52
Online Tools
07:03
Google Keyword Tool
05:03
Google Analytics
03:28
Setting Up Google Analytics
05:54
Local Search Optimization
07:01
+ Implementing
11 lectures 56:04
Content Is King
04:28
Google Toolbar
06:25
Assessing Keywords
06:27
Target Your Tags
05:11
Images and Content
05:27
Sitemaps
05:25
Submitting to Search Engines
05:31
Link Building
05:09
Checking Page Rank
03:58
Using Social Media
05:48
Paid Searches and Adverts
02:15
+ Credits
1 lecture 00:50
About the Author
00:50