Quickstart Online Marketing Guide for Fitness Professionals

Name: Quickstart Online Marketing Guide for Fitness Professionals
Rating: 4.6 (22 reviews)

Learn the key steps to get your online marketing started from finding your ideal client to building a relationship.

Highest Rated

Created byEmma Haughton

Last updated 6/2016

English

What you'll learn

Identify your ideal client
Find your ideal client online
Create a free resource/download for your ideal client
Set up an email marketing account
Link your free resource to different marketing platforms
Design a newsletter to build a relationship with your ideal client
List a range of suitable marketing strategies to keep building your list of potential clients

Course content

1 section • 12 lectures • 1h 25m total length

Introduction1:38
Welcome to the course!
Your Ideal Client4:38
By the end of this lesson you will be able to identify who your ideal client is in the world of health, fitness and wellbeing.
Finding Your Ideal Client4:52
By the end of this lesson you will be able to identify where your ideal client can be found online so you can market to them!
Create a Free Resource for Your Ideal Client2:41
By the end of this lesson you will understand the importance of providing a free resource.
Canva Tutorial11:06
By the end of this lesson you will know how to navigate Canva and what it can do for you!
Setting Up Your Email Marketing1:12
By the end of this lesson you will understand the importance of email marketing and why you need to have this in place for your business.
Navigating Mailchimp Software14:29
By the end of this lesson you will be able to navigate mailchimp and set up all your requirements in a time efficient way.
Integrate with Facebook2:22
By the end of this lesson you will know how to integrate your resource with Facebook.
Leadpages Tutorial10:01
By the end of this lesson you will understand what a landing page is and how they can improve your conversion rates.
Importance of a Newsletter2:00
By the end of this lesson you will understand the importance of a newsletter for your business in nurturing leads into paying clients.
Design a Newsletter in Mailchimp18:44
By the end of this lesson you will know how to design a professional newsletter in a short period of time for free!
Final Idea's & Tips for Marketing11:49
We summarise the journey you've taken through this course and how to keep your online marketing fresh and consistent so you continue to grow over time.

Requirements

Internet & Computer or other device
Adobe Acrobat Reader for PDF Workbook is desirable

Description

This course is for health, fitness and wellness professionals who are new to the industry or do not yet have any structure to their existing business in terms of online marketing. It will help you narrow down your ideal client so your marketing becomes more effective, saving you time, money and energy. We move step by step through the key components which include getting yourself in front of your ideal audience, the importance of creating a free valuable resource and how to produce one quickly through to regularly staying in touch with your online followers.

A workbook has been created to help you explore the best online marketing for you! It is a place to record your idea's and research which will be valuable as you progress your marketing.

This course is taught via video's, presentations and tutorials which take your through different pieces of free software. It is broken down into manageable and actionable lessons and will only take 1 hour to complete.

So if you are in the health, fitness or wellness industry and do not currently have structure to your online marketing then this course will be perfect for you....you will hit the road running right from the start!

Who this course is for:

This course is suitable for health, fitness & wellness professionals that have not started any online marketing or those who do not currently have any structure to their existing business marketing
It is a quickstart guide for those not familiar with the basics of online marketing and targeting ideal clients
This course is probably not for you if you already have the key fundamentals established in your business i.e. email marketing lists, newsletters, blogs etc, unless you want to refresh your knowledge and check you aren't missing any of the basics.
This course is not for those that have completed detailed training in online marketing.