
Explore eight dimensions of quality defined by David Garvin, including performance, features, reliability, conformance, durability, service, aesthetics, and perceived quality.
Explore how quality management drives customer value and reduces costly recalls, safety risks, and reputational damage in automotive, aerospace, and healthcare sectors.
Advance through the quality management history by moving from inspection and statistical process control to quality engineering, design for defect prevention, and poka-yoke, enabling total quality management across the organization.
Learn how quality gurus revealed process variation and introduced control charts, forming the basis of statistical process control to reduce waste and improve efficiency.
Philip Crosby champions zero defects, asserting that quality is free because closing the gap pays for itself. Invest in people, training, and processes to do things right the first time.
Feigenbaum's total quality control presents the hidden plan: one factory may be unnecessary due to waste. measure targets and apply plan, do, check, act, analyze and improve for better performance.
Explore Kaoru Ishikawa's contributions to quality management, including the Ishikawa fishbone diagram for root-cause analysis, the seven quality tools, and quality circles aligned with the kysen approach from Japan.
Joseph Juran emphasizes listening to customers, understanding needs, meeting them, reducing waste, and balancing the costs of quality, prevention and conformity, through Jeron trilogy: quality planning, quality control, and improvement.
Explore functional versus process organization and how process management defines core value-adding processes, supports ISO 9001, and improves customer satisfaction through measurable, continuous improvement.
Document processes clearly using flowcharts to map start to end, decisions, and successive activities with standardized symbols. Use swim lane diagrams to assign responsibilities across departments and reduce handovers.
The ISO is an international standardization organization with member national bodies that collaborate to publish globally applicable standards, promoting sustainable development and robust quality management system requirements worldwide.
Explore ISO 9001 overview: stakeholder needs, leadership, planning, operations, and evaluation to build a quality management system, with certification requiring reading the standard or consulting a specialist.
Identify stakeholders, map their power and interest, and establish a communication plan with engagement levels, mutual needs, assigned contacts, and defined interaction methods and frequency, then review regularly for shifts.
Define a clear ISO 9001 quality policy led by leadership, promote a zero-defect, continuous improvement mindset, ensure compliance with laws and internal requirements, and engage all employees for customer satisfaction.
Plan a quality management system by analyzing risks and opportunities, crafting actions and a strategy, and embedding a process-based approach for continuous improvement and organizational alignment.
Use the total diagram, or turtle diagram, to map a process by detailing inputs, outputs, resources, roles, methods, and measures for quality management.
Learn how Jack Welch and Six Sigma foster a quality and continuous improvement culture at GE, using a data-driven, dmaic approach where everyone completes projects that deliver measurable value.
Apply a production control plan to meet ISO 9001 requirements. Identify critical-to-quality characteristics and acceptance criteria, and implement measurement, sampling, and reaction plans to prevent defects.
Audit suppliers and control external provided products and services to prevent flawed inputs from entering your process. Evaluate supplier performance and drive continuous improvement with risk analysis and control plans.
Close the loop with the PDCA cycle, set targets, and measure KPIs daily to improve customer satisfaction, scrap, and delivery performance. Analyze deviations and act to stay on target.
Monitor production to identify scrap, rejects, and risks, and apply a quality management system to drive zero defects through root-cause analysis, countermeasures, and robust control plans.
Master quality methods and tools like Six Sigma and pdca to reduce variation and solve problems using data analysis and design of experiments.
Follow five steps to plan, execute, and close audits in internal, supplier, or external contexts, including initiating with a plan, informing stakeholders, conducting kickoff, documenting findings, and enforcing corrective actions.
Assess how a process turns inputs into outputs, define acceptance criteria and KPIs, and audit people, methods, and resources to ensure outputs meet requirements and reveal improvement opportunities.
Define the audit scope with a standardized checklist to inspect product dimensions, function, weight, materials, labels, and packaging, and perform static or dynamic tests to ensure compliance.
Learn how service quality differs from products, addresses intangibility and variation in customer interactions, uses surveys and the five-gap model, plus complaint management to boost satisfaction and loyalty.
Customers form expectations from media and promises, then perceive service quality; when perception falls short of expectation, satisfaction declines, while meeting or exceeding promises drives delight.
Explore how customer expectations and perception shape satisfaction across before sales, during sales, service performance, and after sales, and learn to manage those perceptions to foster loyalty.
In the service industry, complaint management turns problems into opportunities by addressing issues quickly and empathetically, uncovering root causes, and transforming dissatisfied customers into loyal ones.
The rule of 10 explains that early error detection in quality planning saves costs, as mistakes found later in concept, development, prototype, or production grow more expensive.
Plan quality across a project by analyzing requirements, creating a quality concept, and designing controls into the product; develop a control plan with measurement tools, testing, and risk assessment.
Compare waterfall and v-model approaches to product and software development, outlining phase-by-phase progression, early verification and validation, and the cost implications of late defect discovery.
Field quality engineers collect complaint data, identify patterns, and perform root-cause analysis using a structured eight-step report. They address misuse, no-trouble-found cases, and share lessons with suppliers and customers.
This course will give you a grounded understanding of quality management systems, tools and strategies on how to improve the quality performance of an organisation, while keeping it simple and easy to understand in a step by step manner.
It is ideal for beginners as an onboarding process or for experienced professionals to refresh your knowledge and fill in on some gaps.
If you have any question during the course please feel free to contact us and I if necessary we will upload additional material into the BONUS section to ensure you get all the answer you need.
The course gives several examples from the automotive industry, as the instructors primary experience is derrived from this industry, nevertheless, the principles can be applied to quality management in general.
This course will teach you:
- History of Quality Management
- Process Management
- Introduction to ISO9001
- System, Process & Product Auditing
- Service Quality Management
- Quality Planning
- Quality Tools
- BONUS material: ask a question and I will provide an answer
About the instructor:
The instructor has worked as over 15+ years in different countries and various roles in the manufacturing and service sector, such as Quality Manager, Logistic Manager, Engineering-, Quality- & Plant-director, etc. and currently part-time as lecturer for quality management strategies in a global TOP100 ranked university.
We hope you get maximum benefit out of this course, If yes, please leave a 5 Star rating!