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645 students
Python for Social Media Analytics
Learn Social Media Analytics in Python. Acquire the Combined Skillset of a Data Scientist and Digital Marketer.
Created by365 Careers
Last updated 8/2023
English
English [Auto],
What you'll learn
- Use Python for social media analytics
- Acquire business knowledge and digital marketing skills
- Solve real-world challenges
- Boost digital marketing skills and understanding
Explore related topics
Course content
9 sections • 37 lectures • 2h 2m total length
Requirements
- Basic Python programming
- Python and Jupyter Notebook installation
- Enthusiasm to learn new platforms and concepts
Description
Ready to combine the power of data science with social media marketing and become an invaluable asset to any business?
Do you want to unlock the potential of social media, a tool used by 77% of enterprises, and help businesses skyrocket their growth in today's data-driven world?
Imagine being able to extract actionable insights from social media platforms, optimize marketing strategies, and directly influence business success—all through the power of data.
In the Python for Social Media Analytics course, you’ll gain the dual expertise of a data scientist and a social media marketer, putting you at the cutting edge of business intelligence. With this combined skillset, you’ll not only be a data expert but also someone who understands the nuances of marketing—making you indispensable to companies aiming to boost their social media ROI and drive growth through data-driven decisions.Such abilities give you a competitive edge over data science professionals without domain expertise.
Unique features of This Python For Social Media Analytics Course
Real-World Data: Utilizes real social media data acquired through 365 DataScience's marketing campaigns.
Practical Problem Solving: Emphasizes a pragmatic, data-driven approach to address real-world business challenges.
Comprehensive Skillset: Equips you with the in-demand skillset of social media analytics, differentiating you from other data professionals and enhancing your employability.
Topics Covered
Python
Social Media Analytics
Marketing
Data Analysis
What You’ll Learn
This course prepares you to extract insights from social media data, mainly focusing on Facebook marketing.
A structured learning journey
1. Introduction to Social Media Analytics
The first part of this course is designed to teach you the basics of social media analytics, and how it is used to drive marketing success.
I will also teach you about the marketing funnel, which is a model that illustrates a consumer’s journey with any brand.
By the end of this section, you will be familiar with the fundamentals of social media marketing.
2. Social Media Marketing Terminology
This course segment takes you through the jargon commonly used in digital marketing.
You’ll learn the difference between terms like ads, ad sets, and campaigns, along with data collection mechanisms like the Facebook (Meta) Pixel.
By the end of this section, you’ll have a firm grasp of marketing concepts to work closely with marketing teams and aid in driving organizational success.
3. Social Media Metrics
Social media marketers track various KPIs to measure the success of ad campaigns.
These metrics are then analyzed to improve the performance of future marketing initiatives iteratively.
This is where data analysts come in. Marketing teams work closely with data practitioners to uncover insights from social media performance metrics.
But to deliver data-driven recommendations and improve campaign performance, you must first understand how marketing success is measured.
This section guides you through the metrics tracked in Facebook campaigns and shows how they are calculated with real-world examples.
4. Creating an Ad Campaign on Facebook Ads Manager
This section covers how to use Facebook Ads Manager, which allows you to create and manage your ads on the Facebook platform.
This will give you an understanding of how marketers create social media campaigns, allowing you to work closely with marketing teams and develop an understanding of the strategies employed during the campaign creation process.
By the end of this segment, you’ll understand how social media marketers create, run, and track advertisements on the Facebook platform.
5. Analyzing a Real Marketing Campaign with Python
This is the final part of this course, building on top of all the concepts taught in the previous sections.
Having gained a grasp of various social media metrics and feeling at ease with the Ads Manager platform, you’ll now learn to analyze a Facebook marketing campaign performance using Python.
The dataset we will analyze in this section belongs to a real marketing campaign launched by 365DataScience.
We’ll extract data-driven insights beyond surface-level information to reveal how 365DataScience’s marketing strategies performed.
By the end of this section, you’ll know how to analyze social media data with programming languages like Python.
You’ll also be capable of enhancing a business’s Facebook marketing strategy by delivering quantifiable recommendations backed by data.
Just go ahead and subscribe to this course! If you don't acquire these skills now, you will miss an opportunity to distinguish yourself from the others. Don't risk your future success! Let's start learning together now!
Who this course is for:
- Individuals looking to pursue a career in data science
- Those with a foundational background in programming and data science who want to bolster their employability with domain-specific knowledge
- Data practitioners seeking hands-on experience in the field of social media marketing
- Data practitioners seeking hands-on experience in the field of social media marketing
- Individuals wanting to transition into roles focused on data analytics or digital marketing
- Marketing professionals looking to expand their skillset to leverage data-driven decision-making