Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Customer Success | How to Put Your Customers First
Highest Rated
Rating: 4.7 out of 5(5,520 ratings)
14,692 students

Customer Success | How to Put Your Customers First

Succeeding in The Age of Me
Highest Rated
Created byChuck Wall
Last updated 4/2018
English
German [Auto],English [Auto],

What you'll learn

  • The objective of this course is to help equip you with principles and frameworks to confront the new market reality that customers are in charge. Upon course completion, you begin to see current and future customers in an entirely new light. This will help your companies succeed and your career flourish.

Course content

5 sections • 15 lectures • 58m total length

  • It All Starts With Me2:49

    Place the customer at the center with an upside-down org chart, featuring the customer on top and everyone serving them with excellence, acknowledging their emotional roller coaster.

  • From Me to We2:45

    Learn to put customers first by turning me into we and building trust through five steps—connection, communication, consultation, cooperation, collaboration—delivering consistent value.

  • Moments of Truth4:26

    Discover how moments of truth, including the zero moment of truth, shape customer perceptions from research to post-purchase. Apply the customer experience triangle—functional, accessibility, and emotional—to say yes more often.

  • Three Simple Rules1:01

    Apply three simple rules to put customers first: don’t confuse the customer, act consistently as a company, and don’t impose arbitrary restrictions on customers.

Requirements

  • There are no special requirements for any additional software or other materials for this course.

Description

For far too long, companies have put themselves first, ignoring their customers in the process.  They’ve been happy to take people’s money without really considering their points of view.

Now, there’s a real sea change taking place: the most successful enterprises are learning how to put their customers first.

This course, How to Put Your Customers First, lays out the key principles every size and type of business needs to embrace.  It starts with understanding that you are living in a “me first” world.  To succeed in it, you must navigate a new path forward to “we.”

In this course, you are going to learn key elements about putting customers first including:

·       The customer roller coaster every business is on

·       What Jeff Bezos, founder of Amazon, really believes about customers

·       The real brand gap between companies and customers

·       Why you must reframe your issues with customers

·       The Upside Down Org chart

·       The Five C’s on the Path to Trust

·       The three questions that form the Customer Experience Triangle

·       The three simple rules to adopt to show customers they are first

·       Why making things simple is a critical strategy

·       Over forty ways to become simple

·       The stark difference between right and left brain thinking

·       Why understanding human emotions is so important

·       How to tell customer first stories that touch the heart and deliver results

·       The true value of gratitude

You will also see three case studies that demonstrate how to put customers first and why it’s so important to building a better future:

·       TD Bank

·       Safelite Auto Glass

·       Jason Terry / NBA Player

The journey to putting your customers first will pay off for your company for many years to come.  Please enroll today!

Who this course is for:

  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

Report abuse