Customer Success | How to Put Your Customers First
4.5 (981 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,346 students enrolled

Customer Success | How to Put Your Customers First

Succeeding in The Age of Me
4.5 (981 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,346 students enrolled
Created by Chuck Wall
Last updated 12/2017
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The objective of this course is to help equip you with principles and frameworks to confront the new market reality that customers are in charge. Upon course completion, you begin to see current and future customers in an entirely new light. This will help your companies succeed and your career flourish.
Requirements
  • There are no special requirements for any additional software or other materials for this course.
Description

For far too long, companies have put themselves first, ignoring their customers in the process.  They’ve been happy to take people’s money without really considering their points of view.

Now, there’s a real sea change taking place: the most successful enterprises are learning how to put their customers first.

This course, How to Put Your Customers First, lays out the key principles every size and type of business needs to embrace.  It starts with understanding that you are living in a “me first” world.  To succeed in it, you must navigate a new path forward to “we.”

In this course, you are going to learn key elements about putting customers first including:

·       The customer roller coaster every business is on

·       What Jeff Bezos, founder of Amazon, really believes about customers

·       The real brand gap between companies and customers

·       Why you must reframe your issues with customers

·       The Upside Down Org chart

·       The Five C’s on the Path to Trust

·       The three questions that form the Customer Experience Triangle

·       The three simple rules to adopt to show customers they are first

·       Why making things simple is a critical strategy

·       Over forty ways to become simple

·       The stark difference between right and left brain thinking

·       Why understanding human emotions is so important

·       How to tell customer first stories that touch the heart and deliver results

·       The true value of gratitude

You will also see three case studies that demonstrate how to put customers first and why it’s so important to building a better future:

·       TD Bank

·       Safelite Auto Glass

·       Jason Terry / NBA Player

The journey to putting your customers first will pay off for your company for many years to come.  Please enroll today!

Who this course is for:
  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.
Course content
Expand all 15 lectures 58:52
+ Customers Want Simplicity
4 lectures 14:23
Keeping Things Simple
03:24
Ways to Simplify: Part 1
04:00
Ways to Simplify: Part 2
04:58
Case Study: Jason Terry, NBA Player
02:01
+ Customers Want Purpose
3 lectures 13:20
Right vs. Left Brain
03:09
Have a Shared Purpose
05:26
Case Study TD Bank
04:45
+ Customers Want Their Stories
3 lectures 19:07
Customer First Storytelling: Heartbridge
03:14
Stories That Move People
09:08
Case Study: Safelite Auto Glass
06:45