Purpose Driven Leadership

Name: Purpose Driven Leadership
Rating: 4.4 (265 reviews)

Finding the "Why" in your personal and organizational goals

Created byRay Harkins, The Manufacturing Academy, Michael J. Vella

Last updated 5/2026

English

English [Auto],Japanese [Auto],

What you'll learn

Finding Organizational Purpose
Why is Personal and Organizational Purpose Important
How to Build a Personal Purpose Map
A Corporate Model of Finding Purpose
Developing a Statement of Values
The Goal of a Purposeful Organization: Enriching Lives

Course content

1 section • 17 lectures • 1h 7m total length

Introduction to the Course6:03
Explore purpose driven leadership through practical frameworks and a personal purpose map that aligns individual ambitions with organizational mission, in a concise, one-hour course with lifetime access.
Finding Organizational Purpose3:26
Define personal and organizational purpose through values and culture, and create a purpose map to align vision, mission, and leadership for the organization.
Why Purpose and Purposeful Leadership2:24
Discover how purpose drives personal growth and organizational impact through purposeful leadership, aligning actions with core values to create a shared sense of purpose and engaged, high-performing teams.
Agenda for the Class1:11
Explore how purpose-driven leaders align actions with personal and organizational values to guide decisions and achieve success, through defining purpose and mapping a personal purpose map.
Definitions and Concepts3:43
Explore how purpose emerges from identity through self-discovery, values, strengths, and passions, and learn to map life experiences into a leadership purpose.
Major Life Events4:09
Explore how major life events shape personal purpose. Learn to map events to purpose with a simple exercise, revealing core values and guiding purposeful leadership.
What's Important to You2:11
Discover your core values and priorities through self-discovery, and explore how helping others, art, growth, and continuous improvement define what matters most to you.
Building a Purpose Map3:05
Craft your personal purpose map by identifying major life events and core values, aligning vision with daily goals, and building integrity, trust, and personal growth for a meaningful life.
A Corporate Model1:56
Discover how leaders expand their personal purpose into leadership modes within a values-based culture, illustrated by the Souter company's three-generation heritage, safe food practices, and an ESOP empowering employee ownership.
The Problem1:15
Learn how leaders articulate their purpose and translate it into action, tackling the Harvard Business Review finding that few do, and why this is the top developmental task.
A Leader's Voyage4:08
Explore the leader's voyage through the red road and the green road, emphasizing relationship building, living core values, and a mission statement guiding the compass to customer success.
A Statement of Values, Pt 17:41
Explore purpose-driven leadership through core values like respect, integrity, trust, and customer focus, and learn how to build trustworthy teams, solve problems, and honor every job.
A Statement of Values, Pt 27:49
Communicate with purpose and clarity, planning for audiences and overcommunicating when needed, while listening and keeping messages simple; lead through continuous improvement, living your values at the Gemba.
Enriching Lives3:09
Explore how leaders discover core values, create a purpose map, and foster an exceptional culture that enriches lives for generations through service, trust, and relationships.
Summary and References2:30
Discover your purpose, set and teach values-based expectations, develop a purpose map with your team, and motivate them to embrace the purpose while making decisions guided by your internal compass.
Conclusion to Purpose Driven Leadership1:48
Engage with personal and organizational purpose through reflective exercises that provoke thinking, and leverage lifetime access to revisit the material as your career and life evolve.
Bonus Lecture11:26
The bonus lecture promotes a downloadable Udemy leadership resource with coupon links and highlights two classes: decision making for leaders managing change and from maker to manager for career growth.

Requirements

An Open Mind

Description

Today more than ever, leaders are being asked to go beyond their organization's bottom line, and onto more mission-driven questions about their organization's place in society. Not that net earnings are being replaced, but more so, today's leaders need to understand that simply earning a profit is no longer enough. They need to understand and help meet a wider range of needs.

An organization's purpose is the essence of their brand. And a well-communicated purpose tells the world why you do what you do.

What does the organization stand for?
How do they treat their associates?
How do they view their customers?
Is the world better off because of what they do?

More and more, consumers are asking these questions (and more) of the companies they buy from and partner with. And so, effective leaders -- purpose-driven leaders -- will guide their teams not just to great profits, but also to a purpose that everyone can stand behind.

In this 1-hour class, you will learn the critical concepts of purpose driven leadership such as:

What is purpose
Why is it important
What is the connection between a personal sense of purpose and the purpose you lead your organization toward
How to build a Purpose Map
How to develop a Statement of Values
A case study on organizational purpose
The end goal of purpose: Enriching lives

If you desire to become the type of leader who want to earn profits AND fulfill a certain level of personal and professional purpose, then please consider taking this course. It may provide the keys you need to take the next step in your career.

Who this course is for:

Team Leaders, Supervisors, Department Managers, Operations Managers, General Managers, Senior Managers, Project Managers
Program Managers, Business Development Managers, Human Resources Managers, Talent Development Professionals
Organizational Development Professionals, Brand Managers, Marketing Managers, Communications Managers, Executive Directors
Company Founders, Entrepreneurs, Business Owners, Corporate Social Responsibility Managers, Strategy Consultants
Leadership Coaches, Purpose-Driven Leaders, Aspiring Leaders