Publicity For Authors
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
11 students enrolled

Publicity For Authors

Learn to market and earn publicity rewards
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
11 students enrolled
Created by David Ewen
Last updated 3/2013
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 30 mins on-demand video
  • 1 article
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create your complete marketing material
  • Represent yourself well for publicity
  • Protect the work you own
Requirements
  • Soon to be or current published author
Description

This course for authors gives the tricks of solid marketing and techniques to getting the best publicity.   You will get maximum results. 

This course is intended for authors or soon to be authors who want the best success with their book sales.   

Before marketing, the first step is to copyright your work as well as all marketing materials you will be using.    

The course describes the difference between marketing and publicity.   Publicity is the vehicle for which the marketing content is delivered.   You'll learn three element categories for marketing that are tied together to make a comprehensive package.   This package will be delivered through your publicity efforts.

This course is based on the book "Publicity Made Simple: Success With Media Relations" by David K. Ewen, M.Ed. 

Who this course is for:
  • Author selling book
Course content
Expand all 9 lectures 01:10:47
+ Marketing and Publicity
1 lecture 04:57
Understanding marketing and publicity
Preview 04:57
Marketing and Publicity have two different meanings.  They are needed together.  Each one cannot work successfully alone.  The are effective together.
  • Marketing are the elements that describe why your product is worth buying by the consumer
  • Publicity is the vehicle to get the marketing elements to the consumer so they know about your product.

An example is a newspaper ad.
  • What is written in the ad is the marketing
  • The newspaper itself is the publicity

Both need to work together to be effective.  You need marketing and publicity together to reach the consumer to explain why your product is worth buying.
Difference between marketing and publicity
1 question
+ Marketing Elements
3 lectures 15:01
Understanding the consumer
WIIFM
05:01
WIIFM definition
2 questions
Describing author and book
RASCIL factors
05:00
RASCIL factors
1 question
The complete marketing package
Five W's pulling it all together
05:00
The Five W's cover other elements in marketing.  It also includes the WIIFM and the RASCIL factors.  The 5 W's are  (1) WHO  (2) WHAT  (3) WHEN  (4) WHERE  (5) WHY

The WHO and the WHAT  are the RASCIL factors describing the content creator and the product.  For example the RASCIL factors describe the author and the book in identifying terms "who" and "what"


The WHY is the answer to WIIFM.  This is the question the consumer is asking about your product


To understand the 5 W's, it is important to review  WIIFM and RASCIL briefly.
  • The WHEN  is any type of time frame represented - This is very flexible
  • The WHERE is any type of location represented - This is also very flexible
Five W's
1 question
+ Publicity
1 lecture 05:01
Publicity Techniques
Publicity Techniques
05:01
+ Conclusion
2 lectures 01:21
Conclusion
01:21
Detail on marketing and publicity
Publicity Made Simple: Success With Media Relations
39 pages