Public Relations for Startups 2023 | Dekker Fraser, MBA
What you'll learn
- PR
- Public Relations
- Media Relations
- Startup Marketing
- PR for Startups
- Public Relations for Startups
- Media Relations for Startups
Requirements
- None
Description
Learn practical public relartions (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA.
Key Public Relations Learnings:
How one company generated $1M after only 12 days in business, using a PR-focused marketing strategy
Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & Scaling
How to tons of media attention and virality with minimal budget
Winning awards to drive sales
Creative, unconventional approaches for PR virality
How to leverage the advantages startups have over large companies to garner public relations attention
Real case studies and tutorials that demonstrate my success with public relations
Growth hacks such as advertising and direct mail pitches to journalists
Powering search engine optimization (SEO) with public relations
Piggybacking off bigger brands to garner media attention
Podcast marketing
Influencer marketing
Building and automating media outreach lists
Researching media outlets and journalists
Using the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PR
Writing a press release
Leveraging stories for maximum reach
The types of stories and story angles to write
How to interview
Scaling your PR campaigns
Real examples of effective public relations for product launches, personal branding, awareness marketing & more!
Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth.
Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from Columbia Business School.
Who this course is for:
- Startup Marketers
- Startup Founders
- Startup CEOs
- Startup Marketing Managers
- Marketing Agencies
- Marketing Consultants
Instructors
- 4.5 Instructor Rating
- 13,448 Reviews
- 286,330 Students
- 29 Courses
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
- 4.5 Instructor Rating
- 10,741 Reviews
- 279,623 Students
- 21 Courses
Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.