Public Relations for Startups | Dekker Fraser

Discover how to grow your linkedin influence quickly and cost-free using Taleo, leveraging ai and automation to make content go viral, save time, and scale lead generation.

Learn how Tableau and Taplio drive LinkedIn virality through AI-generated posts, influencer engagement, automated DMs and replies, and influencer data insights for startups.

Learn to schedule a calendar of posts with Tapuio, generate AI-driven content, and publish or queue posts to nurture leads for outbound and account-based marketing.

Taplio 4 streamlines outreach, enabling messages to up to 100 recipients, scheduled DMs, emoticons, and AI-driven icebreakers. Build CRM-driven nurture by tracking likes, comments, and targeted accounts on LinkedIn.

Leverage McKinsey insights to identify influencers and spark word-of-mouth, embed shareable features in your product, and use affiliate programs and a virality framework.

Explore how to generate word of mouth by analyzing experiential, consequential, and intentional drivers, and identify influentials to amplify trusted conversations across tight networks.

Use word of mouth by enabling customers to share positive experiences, involve influential adopters in advisory roles, and refresh launches with exceptional attributes and buzz-worthy ads.

Learn how to accelerate startup marketing with the Elsa AI marketing assistant, identifying target customers, creating personas, crafting messages, selecting channels, and building data-driven campaigns.

Learn how email marketing drives profits by turning social leads into conversations, building an email list, and using nurturing sequences and lead magnets to convert buyers.

Use LinkedIn Sales Navigator to build account lists, automate outreach, and execute personalized messages, integrating cold email tools for efficient, high-value B2B outreach.

Learn to craft and scale effective cold emails using the Harvard Business Review's five-step framework, automate outreach, build campaigns, measure success, and optimize deliverability with warm-up practices and case studies.

Learn six cold email tips with a focus on tailoring messages to the recipient, balancing scalable automation and manual outreach, and boosting open and reply rates through personalization and follow-ups.

Validate yourself to establish credibility early in cold emails, using mutual connections, shared interests, and status signals to secure meetings with high value prospects.

Lead with a focused offer in cold emails that alleviates pain and adds value, using incentives to boost response and demo scheduling while tailoring benefits to prospects.

Explore how GDPR governs personal data in cold email marketing, debunking myths about bans on cold emails, emphasizing compliance, risk balancing, value-driven outreach, and public data usage.

Keep cold emails short, personalized, and actionable to solve the recipient’s problems, not push a sales pitch. Avoid long, copied, spammy messages that demand meetings.

Be appreciative and a bit vulnerable in cold emails by adopting a submissive stance and generous closings to double response rates, while offering recipients clear options to create agency.

Choose personalized, handcrafted emails over templates to boost response rates and ROI, while recognizing when templates are appropriate for transactional, mass marketing, or low-value prospects.

Explain why automated cadences can backfire when emails feel generic, and show how to personalize outreach by analyzing prospect behavior and content interests to improve lead nurturing.

Learn how to start with Lemlist, create multi-step campaigns, personalize emails, import leads via CSV, schedule follow-ups, and monitor analytics for open rates, click-through rates, replies, and pipeline revenue.

Master partnership marketing and cold emails by emphasizing the partner value proposition, empathy, and guaranteed returns (e.g., $500 per course), plus credibility like government partnerships.

Analyze a successful cold email campaign, comparing MailChimp onboarding with Lemlist outreach and A/B tested subject lines to drive signups and pipeline revenue.

Learn to use utm parameters to track metrics from email campaigns, compare cold email A and B, and view outcomes in the CRM or analytics dashboards, while avoiding vanity metrics.

Learn to scale cold emails by warming a second domain over 30 days, gradually increasing sends, and using tools like Lemlist to improve deliverability.

Master email deliverability to ensure messages reach inboxes and engage the right audience. Monitor open, bounce, and reply rates, and avoid fake lists, spam triggers, and overly complex html.

Master public relations for startups by researching journalist interests, personalizing pitches, and providing images; build relationships, use original research, tailor social media, and apply seo and retargeting for coverage.

Learn how to land podcast interviews by crafting unique, specific topics tied to your offering, pitching proactively with a media kit, and repurposing episodes across social channels to build authority.

Learn how help a reporter out (HARO) helps startups secure press by registering as a source, receiving journalist requests, and providing expert input tailored to 2024 topics to gain placements.

Learn the 15 HARO rules for startups, including three daily emails and unique, expert pitches that respect journalists and avoid spam.

Learn how to craft a Haro pitch that establishes credibility with influencers, offers quick quotes for articles, and prioritizes launch week to secure backlinks.

Learn to use SparkToro to define your audience and uncover influencers, media sources, and websites their audience follows, then build an influencer marketing plan bridging PR with content distribution.

Master startup pr storytelling by using funding rounds or original research as announcements, evergreen, seasonal, or event stories, then apply five angles: adversity, culture, endorsement, technology, and future.

Explore how PR storytelling relies on dramatization and anecdotes to attract media attention, emphasizing performance over substance. Learn to leverage trends, charity narratives, and media tactics to craft startup narratives.

Learn to master PR interviews by planning topics, collaborating with interviewers, preparing notes, and delivering one clear message with simple language, while avoiding surprises and awkward pauses.

Craft a concise, emotionally engaging pitch to TechCrunch, highlighting an exclusive story about Pad Press that lets blogs feel like native iPad apps, with a demo link and giveaway.

Explore PR storytelling through real-world examples—from celebrity concerts and metaverse trends to giveaways—across brands like Johnnie Walker, McDonald's, Vancouver transit, Shopify, Zellers, Harley Davidson, and Tim Hortons.

Make bold bets on viral concepts to boost startup PR, as a viral ad with a prince and a unicorn shows how editing and screenwriting can drive millions.

Leverage data to craft PR and event content that provides value to the audience, not sales pitches, using survey research and quantitative or qualitative insights for publicity and speaking engagements.

Put the customer at the center as the hero and your brand as the guide, using the Sb7 framework to craft simple stories with clear calls to action.

Explore how surprise drives profitable PR for startups by creating emotional connections, triggering media cascades, and generating word-of-mouth that elevates brands in crowded markets.

Learn how startups gain massive publicity by trading up through the media chain—from local blogs to major outlets—using social proof, HARO, and PR stunts, while navigating ethical pitfalls.

Learn to use unconventional PR to maximize reach by taking bold bets and combining publicity stunts with customer appreciation, driving new customer acquisition through word-of-mouth.

Learn how startups use unconventional PR with a mascot to spark high ROI publicity through stunts, videos, and media mentions, while preparing for failure and delighting customers.

Scale public relations by expanding reach to more unique buyers, drawing on how brands grow and its seven rules.

Scale public relations by targeting journalists, leveraging partnerships and influencer whitelisting, and using automation for outreach and storytelling.

Prioritize reach as the key to fame, using news coverage to expose you to millions. Leverage collaborations with influencers and high potential content to broaden audiences and maximize impact.

Leverage bigger audiences through partnerships, affiliates, and co-hosted webinars to quickly grow reach; stand out with a distinctive personal brand and strong email marketing to convert leads.

Discover scalable coaching and influencer strategies using value-based pricing, free pre-recorded content, monthly plans, and partnerships, plus SEO, guest posting, podcasts, and personal branding.

Leverage real customer data to validate demand with actual buyers. Build or obtain a targeted buyer list—free, bought, rented, or built—and focus on selling, not just lead generation.

Find free and purchased lists for targeted outreach, leverage brokers for granular, location-based leads, and focus on buyer triggers to optimize your startup’s lead generation.

Rent a list through associations, influencers, and partnerships to reach targeted audiences with e-blasts, blog posts, and co-marketing, boosting reach for startups.

Explore options for compiling a targeted startup mailing list, including contractors and do-it-yourself methods, and learn how lead magnets capture contact info to grow a long-term audience.

Explore effective lead magnets that go beyond ebooks and whitepapers, including checklists, workbooks, cheat sheets, and templates, and learn how specificity and problem alignment boost engagement.

Identify your exact target audience by building a real list using five approaches: free lists, paid lists, rented lists via influencers, compiled lists, and lead magnets.