The course is for students, professionals and organizations that want to learn how to find the right contacts and pitch them to get media coverage. It's great for understanding the basics and being able to take action now in order to get results. You'll get exercises with templates so you can really grasp the concepts in this course. It's not about hours of videos, it's about simple, direct and valuable content that teaches you and inspires you to take action and get results.
From understanding the fundamentals of PR to finding the right media contacts, building a media list, and writing a pitch, you'll be ready to get a job, impress your team and get results for your company/clients. If you want to learn a new skill and be able to put it to use, this course is for you.
Why this course? You get the chance to learn from someone who trains professionals on behalf of PR agencies and has secured media coverage for herself and her clients in publications such as Fast Company, Forbes, Fortune, Wall Street Journal, Good Housekeeping, Parents, Well+Good, the TODAY Show, and more.
If you want to get started in public relations and feel confident in yourself, take this course and in just 70 minutes of videos and up to 1 hour in exercises, you'll become a master!
Here is an overview of the course:
Module 1: Fundamentals
Module 2: PR Dictionary
Module 3: How to Identify the Right Contacts
Module 4: How to Build a Media List
Module 5: Pitching Best Practices
Module 6: Monitoring and Reporting
Module 7: In-house vs Agency life
Module 8: Managing Up
Module 9: A Day in the Life