PubGuru University: School of Google Ad Manager

Discover how Google Ad Manager centralizes inventory and ad serving across websites, mobile apps, and games, enabling real-time ad network competition and precise targeting for optimal revenue.

Acquire a Google Ad Manager account by signing in with your AdSense email, entering business details, configuring network settings, and reviewing limits and monthly impression thresholds.

Learn how to create and configure a Google Ad Manager account, link AdSense, set a display name, enable API access, and manage users and network settings for optimized ad revenue.

Plan your ad inventory structure before creating ad units to optimize performance, choosing run-of-site, by device, by category, or category-and-device options with optional key-value reporting.

Manage ad optimization by creating and configuring ad units in Google Ad Manager, defining hierarchy, sizes, codes, and placements, and enabling single request, frequency caps, and labels for targeted delivery.

Set up flexible ad units with multiple eligible sizes, serving regardless of device. Target the spot, enable line-items, and monitor performance via historical reports, CPR, and viability to boost yield.

Learn how to implement size mapping in Google Ad Manager to serve responsive ad sizes based on screen width, using named size maps and header and body tags.

Learn how to create and use Google Ad Manager placements to group ad units, enable easier targeting and reporting, manage overlap, and use placements as a dimension in reports.

Discover how page-level key-value pairs simplify ad setup by using a single tag set across all pages, with per-section ids (home, news, forum, sports) for granular reporting and targeted optimization.

Master ad unit key value pairs in Google Ad Manager to target ad units with a slot key like top or mid content, contrasting with page level key value pairs.

Master line item targeting in Google Ad Manager to serve responsive ad units with desktop, mobile, and tablet sizes, using either per ad unit or universal line items.

Learn how to choose Google Ad Manager line item types, from sponsorship to standard, network, bulk, and dynamic allocation with price priority, ending with house as a safety net.

Master ad optimization with line items in Google Ad Manager, covering naming, targeting, sizes, labels, price priority, and delivery settings.

Learn two options to run AdSense on dynamic allocation in Google Ad Manager: enable AdSense at the ad unit level for simplicity or use a line-item level for targeting.

Learn two methods to run ad exchange on dynamic allocation by linking accounts and using line items or yield groups with real-time CPM targeting and dynamic bidding.

Test a new ad network or creative without a staging site by creating an order and line item, targeting a specific ad unit, and previewing the third-party creative.

Explore how Google Ad Manager decides which line item to serve for an ad request by evaluating eligibility, country targeting, ad unit, and delivery goals to choose the best option.

Learn to verify ads.txt in Google Ad Manager using the ad management tool to fix duplicates and errors, then copy, save, and upload the file to your domain root.

Create and manage user access in Google Ad Manager by using the Rules tab to assign roles, copy permissions, and invite new users, then activate or deactivate accounts.

Set up three protections in Google Ad Manager—content, competition, and inventory exclusion—using targeted criteria to include or block specific inventory, advertisers, brands, and categories.

Inspect and troubleshoot ad delivery with Google Ad Manager and PubGuru Ad Inspector, using ad slots, page requests, simulations, and Lighthouse audits to diagnose ad units, line items, and creatives.

Analyze historical and speed reports in Google Ad Manager to optimize ad performance by tracking unfilled impressions, click-through rate, viewable impressions, viability, CPR, and eCPM, boosting revenue.

Compare mapped primary and linked ad manager accounts, detailing ad exchange integration in the unified interface, programmatic deals, open bidding, dynamic allocation, first look, pricing rules, and publisher id management.

Identify and reduce unfilled ad impressions in Google Ad Manager through historical reports broken down by ad units or country, and adjust pricing rules to boost fill rate and revenue.

Explore how Google ad manager uses ad exchange with native programmatic demand and dynamic allocation, comparing fluid versus standard sizes, setting native styles, and running AB tests.

Explore how to implement nonstandard ads in Google Ad Manager, including out-of-page and fixed-size units, size and inventory targeting, and uploading network creatives for testing.

Learn to implement Google Ad Manager sticky or anchor ads on mobile using css with position: fixed and bottom: 0, test on staging, and deploy via WordPress plugins or widgets.

Generate the amp tag for an ad unit while applying primary and secondary size rules to validate multi-size configurations. Enable placeholders and coppa-compliant options.

Set up Google Ad Manager for video, create video ad units with multiple sizes and companion ads, configure tags using the IMA SDK, and enable video fallback for dynamic allocation.

Implement Google Ad Manager for mobile apps by configuring inventory and ad units with Smart Banner or fixed sizes, and setting exchange line items and yield groups to optimize revenue.

Install and activate Insider and Advanced Ads plugins to deploy ad codes in WordPress, then place ads using header hooks, body inserts, and widgets.

Run an a/b test of layouts by splitting traffic and tagging with Google Ad Manager key values (cake vs pizza), then evaluate click-through rate and viewability to pick a winner.

Understand size mapping to serve the same ad unit across desktop, tablet, and mobile by defining minimum widths and multiple size maps, apply mappings to ad units and generate tags.