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PubGuru University: School of Google Ad Manager
Rating: 4.2 out of 5(136 ratings)
467 students

PubGuru University: School of Google Ad Manager

Google Ad Manager Certification Course
Created byKean Graham
Last updated 7/2023
English

What you'll learn

  • Master the fundamentals of Google Ad Manager and fully manage your ad inventory on your own.
  • Setup and structure your ad inventory efficiently.
  • Leverage protection and reporting in Google Ad Manager.
  • Maximize ad revenue using our ad optimization techniques & strategies.

Course content

1 section • 33 lectures • 2h 52m total length

  • Introduction2:42
  • How to acquire a GAM account4:42
  • Lecture 2.1: How to create a Google Ad Manager Account3:23
  • How to plan your inventory structure4:21
  • Ad Optimization starts in the ad units settings9:54
  • How to run a flexible ad sized ad unit to maximize earnings5:31
  • How to do size mapping in Google Ad Manager7:57
  • Creating Google Ad Manager placements for easier targeting & reporting3:26
  • Using Key-Value Pairs to simplify your ad setup (Page Level)7:06
  • Using Key-Value Pairs to simplify your ad setup (Ad Unit Level)5:53
  • Ways to set up Line Items for Responsive Ads6:42
  • Which Line Item type should you run?7:46
  • Ad Optimization controls inside the Line Item7:58
  • 2 ways to run AdSense on Dynamic Allocation4:53
  • 2 ways to run Ad Exchange On Dynamic Allocation4:35
  • How to test an Ad Creative In Google Ad Manager2:36
  • How Google Ad Manager Decides Which Line Item To Serve4:01
  • How To Use Google Ad Manager For Ads.txt Verification2:53
  • How To Create Roles & Provide User Access2:06
  • Setting Up Protections For Your Ad Inventory4:20
  • Troubleshooting Ad Delivery With Google Ad Manager & PubGuru Ad Inspector5:19
  • Important Reporting Metrics In Ad Optimization4:21
  • Mapped vs. Linked Google Ad Manager Account4:35
  • How To Minimize Unfilled Ad Impressions4:56
  • Google Ad Exchange Native Programmatic Fluid vs. Standard Size4:14
  • Running Non-Standard Ads Using Google Ad Manager4:00
  • Display Google Ad Manager Ad Unit As Sticky Or Anchor2:28
  • Generating Tags For AMP (Accelerated Mobile Pages)4:12
  • Google Ad Manager Implementation For Video6:23
  • GAM Implementation for Mobile Apps4:32
  • WordPress Tutorial - Deploying Ad Tags9:35
  • How to A/B test site layouts with AdSense8:18
  • Size Mapping with Ad Manager6:24

Requirements

  • Beginner. No experience necessary. You'll learn everything you need to know in the course.

Description

Getting lost in the labyrinth of Google Ad Manager and don't know where to turn? We've got your back!

GAM has been our specialty for over 10 years and we run you through the proper ways to set up & optimize your ad revenue.

What you will learn?

  • Master the fundamentals of Google Ad Manager and fully manage your ad inventory on your own.

  • Setup and structure your ad inventory efficiently.

  • Leverage protection and reporting in Google Ad Manager.

  • Maximize ad revenue using our ad optimization techniques & strategies. 

    100% Online

    Enjoy the flexibility to learn at your own pace with our digital course learning model.

    Ad Ops Community

    Get exclusive access to our Ad Ops Community and get support from professionals as well as your peers.


    GAM Certificate

    Earn a GAM Certificate upon completion of the final exam and showcase it on your Resume! 

    Frequently Asked Questions (FAQs)

    1. How is this course different from other providers?

    This course is created by experts in the Ad Monetization industry. We aim to deliver to our students not just concepts, rather, practical knowledge and real-life experience. We know what works and what doesn’t, and we want you to succeed in your ad monetization career!

    2. I’m interested. How do I start?

    Enter your payment information and create an account. You'll gain access to the entire course after you sign up!

    3. If I have questions regarding the course’s content, who can I talk to?

    Once enrolled, students can submit questions from the portal and get answers from our dedicated instructors.

    4. Do you issue a certificate once I’m done with the course?

    You will be able to generate the certificate issued to you once you pass the test.

    5. How many times can I take the certification test if I failed in my previous attempt?

    You have unlimited attempts to pass the test and get certified.

Who this course is for:

  • Getting lost in the labyrinth of Google Ad Manager and don't know where to turn? We've got your back! GAM has been our specialty for over 10 years and we run you through the proper ways to setup & optimize your ad revenue

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