Part Time Advertiser: Google Ads Mastery

Get a practical overview of the google ads interface, from campaigns to ad groups and extensions, plus bidding, locations, search and display networks, and metrics like conversions and CPA.

Explore Google Ads Editor, a fast offline tool for bulk edits across campaigns, ad groups, keywords, and ads, with posting to Google Ads and checks in the native system.

Brainstorm keyword ideas for brazilian wax and bikini wax using common sense and free tools in phoenix-area markets. Build location-targeted campaigns with negatives, ad groups, and appropriate keyword match types.

Learn to build a Google Ads campaign with Ads Editor, create location-targeted campaigns for Brazilian and bikini waxing, manage keywords, ad groups, and ad formats, and set budgets.

Learn to build text ads and responsive search ads in google ads, craft headlines and descriptions, and configure final and display URLs for effective testing and optimization.

Master importing ad campaigns with ads editor using Excel to create campaigns, ad groups, keywords with match types and criterion type, then post and optimize in the ads interface.

Build and manage campaigns fast with the ads editor interface, creating campaigns, ad groups, and keywords, using match types and broad match modifier, and duplicating ads for efficiency.

Learn to set up conversion tracking between analytics and Google Ads, import goals, and manage conversion actions across forms, leads, and calls, with insight into attribution models.

Customize campaign, ad group, and keyword level columns to track conversions, cost per conversion, and conversion value, while reviewing optimization score, impression share, search loss, and quality score components.

Master bidding strategies in Google Ads to optimize campaigns: compare max CPC, enhanced CPC, target CPA, and maximize conversions; learn budget impact, impression share, and when to adjust CPA.

Explore Google Ads bid strategies, from manual CPC to target CPA and maximize conversions, including pay by the conversion and budget guidance to optimize conversion value.

Explore advanced bid adjustments by gender, age, and audiences to improve CPA and impressions, including targeting, observation mode, exclusions, and device and demographic insights.

Learn how audience targeting on the display network can be applied to the search network, using intent targeting and audience overlays to reach soccer coach audiences.

Discover how the display network, powered by Google AdSense rev share, serves billions of impressions across partner sites like blogs, offering cheap clicks but lower intent.

Learn how remarketing uses display ads to reengage visitors and boost conversions, with a recommended test budget of $100–$300 for effective sales results.

Build remarketing audiences using audience manager, creating lists from customers, website visitors, app users, or YouTube users; set seven-day high-frequency windows, exclude conversions, and refine with URL-based page rules.

Combine remarketing lists to manage frequency and budget. Build a 35-day audience, exclude the first seven days, and run high and low priority campaigns.

Explore building a custom audience for a baby milk supplement campaign, using display network targeting, keyword-based audience creation, demographic refinement, and topic expansion to reach mothers of young infants.

Explore how ad extensions boost click through rates and engagement by adding more real estate and relevant info to ads, with examples like price, site link, and call tracking extensions.

Learn to implement ad extensions at the campaign level, apply site link, call, image, location, price, and promotion extensions, and understand how this boosts click-through rate while lowering costs.

Explore how Facebook advertising dominates storytelling through video ads, unlike Google, by delivering disruptive, high-intent engagement. Learn how stories and targeted videos convert viewers into buyers for Kickstarter/Indiegogo products.

Launch an online course with Facebook and Instagram ads to reach a targeted niche audience, tapping the exploding demand and Teachable earnings potential, five to ten thousand dollars monthly.

Master salary negotiation for a part time advertiser by using an extreme anchor: target 120k, anchor 170k, avoid exact numbers, research industry, and let the employer name the first offer.