Persuasion Psychology: 5 Proven Tips

Discover the Science of Persuasion and Use Psychology to Persuade and Influence with Persuasive Words
English
English
Persuade people to change their opinions.
Influence people's behavior
Understand your own potential to be persuaded
Understand how the science of psychology reveals the keys to persuasion

Requirements

  • Be open to science-based persuasion methods
  • Get excited about the potential of social psychology

Description

Every day, we're bombarded by attempts at persuasion. Television commercials, websites, billboards, political campaigns, and even our friends and families when they ask us to help them. The power of persuasion is clear.

But how does persuasion work? What are the keys to successful persuasion and influence? The psychology of persuasion has some answers.

This course is meant to get you started by showing you 5 proven persuasion strategies. These insights come from real published research in the field of social psychology. You'll see how lots of careful experiments show us how persuasion can be most effective.

If you're interested in persuading people, what are you waiting for? Consider the following scenarios. All of them illustrate the value of understanding persuasion and influence:

  • You work for a charity and are trying to collect donations
  • You manage a team of people and need them to cooperate
  • You have a product to sell and need the world to see its value
  • You have an issue you're passionate about and want to convince people of its importance
  • You are moving to a new house and need to convince your friend to help you
  • You are trying to collect signatures on a petition
  • You need to find the persuasive language or persuasive argument to make your point

See how all of these scenarios require you to persuade and influence other people? They would be so much easier if you just knew the persuasive words to use. The videos in this course will get you started!

I'm a social psychologist, and I do research every day on topics of persuasion and influence. I've taught psychology to many students--both online and in the classroom. Now it's your turn!

Who this course is for:

  • Marketers
  • Members of Charities and Outreach Groups
  • Managers
  • Teachers
  • Anyone with an interest in how persuasion and influence works

Course content

3 sections11 lectures34m total length
  • Introduction
    05:17
  • Why Science is Important for Persuasion
    03:12

Instructor

Social Psychologist
Andrew Luttrell, Ph.D.
  • 4.5 Instructor Rating
  • 48,072 Reviews
  • 251,029 Students
  • 16 Courses

I'm a professor of social psychology and host of the Opinion Science podcast. My expertise is in the domain of attitudes and persuasion, but I have extensive experience with all corners of the social psychology world. The research in this field is so interesting that I can't help but want to share it! I look forward to the chance to share the world of social psychology with you.