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Keep shoppingPsychology Of Business 2: The Science Of Persuasion
29 students
Psychology Of Business 2: The Science Of Persuasion
Understand What Drives Consumer Behaviour And Integrate 7 Persuasion Principles Into Your Marketing Strategy
Created byExpert Academy
Last updated 3/2025
English
What you'll learn
- Apply the seven principles of persuasion to your marketing strategy.
- Understand how framing, scarcity, loss aversion and aversion can be used to appeal to your customers' emotions.
- Realise the psychological impact of social influence and group dynamics.
- Uncover how neurotransmitters affect decision-making.
- Utilise the factors that drive consumer behaviour.
Explore related topics
Course content
3 sections • 8 lectures • 47m total length
Requirements
- No specific requirements.
Description
Do you want to understand the psychology behind different persuasion techniques? Would you like to learn how external factors can affect your customers' purchasing trends? Would you like to understand better how product reviews can help boost sales by persuading others that your product is great? If so, then this is the course for you!
In today's business world, you must know what drives your customers to buy to boost sales and grow your company. Various psychological, social, financial and personal factors influence these decisions. You must be able to identify and interpret factors and apply multiple marketing and communication techniques to persuade your customers to buy from you. Research tells us that presentations with visuals containing data are 43% more persuasive than those without. And it is knowing facts like this that will give you an edge.
Through a series of six short video-based lectures, you'll not only gain a deep understanding of the seven principles of persuasion but also learn how to seamlessly integrate them into your marketing strategy. You will embark on a journey of exploration as you unravel the art of influencing customer emotions through powerful techniques such as framing, scarcity, loss aversion and aversion. Additionally, we will help you understand the psychological impact of social influence and group dynamics. You'll discover how these forces shape decision-making processes and delve into the intriguing realm of neuroscience, exploring how neurotransmitters play a crucial role in shaping consumer choices. You will gain insights into the ethical considerations of persuasion techniques and learn how to assess the moral implications of your marketing strategies. This course will equip you with knowledge about what drives consumer behaviour, allowing you to make informed and impactful decisions in your marketing endeavours.
By the end of this course, you will understand how factors like emotions, finances, age, culture and hormones can affect consumer behaviour. This course has given you thorough information on determining when your techniques have turned to manipulation or coercion, and how to counteract it.
This course is part two of our six-course series, Psychology Of Business. If you're interested in learning more about how to use psychological techniques to improve your revenue and boost your brand, then check out the other courses in the series, as well as our wider catalogue. Enrol now to learn more!
Who this course is for:
- Salespersons who want to understand how emotions affect their customers' behaviours and improve their sales pitch.
- Strategists who want to learn how to tailor their marketing strategies to the needs of their target market.
- Entrepreneurs who want to understand patterns in consumer behaviours and how to adjust their marketing strategies to suit.
- Leaders who want to understand ways they can develop their team's persuasion techniques.
- Executives who want to learn how neurotransmitters help consumers make decisions.