Psychology Of Business 4: Influence And Leadership

Name: Psychology Of Business 4: Influence And Leadership
Rating: 3.9 (3 reviews)

Influential Strategies To Influence Your Team, Improve Business Relationships And Become A More Effective Leader

Created byExpert Academy

Last updated 3/2025

English

What you'll learn

Understand how social influence affects your ability to persuade your colleagues and team members.
Realise why people follow social norms and how you can use this information to better influence your team.
Apprehend how to use social identity to boost your team's self-esteem.
Perceive how your audience, credibility and message can help you develop an effective persuasive communication strategy.
Use openness, conscientiousness, extroversion, agreeableness and neuroticism to tap into the psychology of others.
Determine your leadership style for more impactful interactions.
Utilise Hofstede's Cultural Dimensions Theory to communicate with others from different cultures better.

Course content

3 sections • 8 lectures • 46m total length

Introduction: Psychological Dynamics Of Power And Influence8:30
This introductory lecture covers the psychological aspects surrounding power and influence in organisational contexts. We will explore how individuals perceive, wield and respond to power, and the psychological mechanisms underpinning effective influence strategies. You will examine key theories and real-world examples, providing a comprehensive understanding of the psychological dynamics shaping power relationships and the ethical considerations associated with influence in various settings.
Download and complete the Introduction Worksheet.

Leadership Through The Lens Of Social Psychology6:07
This lecture examines leadership dynamics through the perspective of social psychology, exploring the impact of social influences, group dynamics and interpersonal relationships on leadership effectiveness. We will delve into topics such as social identity, group cohesion and the role of perception and attribution in leadership. By integrating social psychological theories with practical leadership applications, you will understand how leaders can navigate and leverage social processes for optimal team performance and organisational success.
Download and complete the Leadership Through The Lens Of Social Psychology Worksheet.
Quiz: Leadership Through The Lens Of Social Psychology
Psychological Strategies For Persuasive Communication5:36
Lecture 3 focuses on the psychological principles underpinning effective persuasive communication. We will explore the cognitive and emotional factors that influence how people receive, process and respond to messages. By examining various strategies derived from psychological research, you will gain practical insights and skills to enhance your ability to persuade and influence others in professional and personal contexts.
Download and complete the Psychological Strategies For Persuasive Communication Worksheet.
Quiz: Psychological Strategies For Persuasive Communication
Psychological Underpinnings Of Leadership Styles6:29
This lecture dives into the psychological foundations that shape various leadership styles. We will examine how individual differences, personality traits and cognitive processes influence leaders' approaches to decision-making, communication and team management. By exploring key psychological theories and empirical research, you will be provided with a comprehensive understanding of the connections between human psychology and the diverse array of leadership styles observed in various organisational contexts.
Download and complete the Psychological Underpinnings Of Leadership Styles Worksheet.
Quiz: Psychological Underpinnings Of Leadership Styles
Cultural Psychology In Leadership6:07
Here, we'll look into the dynamic relationship between cultural psychology and effective leadership. We will explore how cultural factors influence leadership styles, decision-making processes, and interpersonal relationships within diverse organisational settings. You will uncover ways to foster cultural intelligence and adapt your leadership approaches to enhance inclusivity and collaboration. Through a combination of theoretical frameworks and practical examples, you will be equipped with insights into leveraging cultural diversity.
Download and complete the Cultural Psychology In Leadership Worksheet.
Quiz: Cultural Psychology In Leadership
Psychological Dimensions Of Ethical Leadership And Social Responsibility8:21
This lecture explores the intersection of psychology, leadership and ethical decision-making, emphasising the role of leaders in promoting social responsibility. You will delve into the psychological factors that influence ethical leadership, examining key concepts such as moral development, emotional intelligence and the impact of organisational culture on ethical behaviour.
Download and complete the Psychological Dimensions Of Ethical Leadership And Social Responsibility Worksheet.
Quiz: Psychological Dimensions Of Ethical Leadership And Social Responsibility

Requirements

No specific requirements.

Description

Would you like to learn how someone's cultural background influences your ability to persuade them? Would you like to learn how you can transition into a leadership role using key psychological techniques like social identity theory? Do you want to learn how understanding your audience can help you better appeal to their emotions? If so, then this is the course for you!

Being a leader doesn't always mean that you can influence your team. As you'll learn in this course, leadership influence encompasses much more than being in charge. It's about building relationships, being a good communicator, showing empathy and being helpful. Research shows that 90% of H.R. leaders say that to succeed in today's work environment, leaders must focus on the human aspects of leadership. Another study found that only 29% of employees believed their leader was a "human" leader. These statistics show that forming meaningful connections with your team is essential if you want to be successful and more influential.

Over six short video lectures, we will guide you as we unravel the intricacies of persuasive communication and leadership. Throughout this course, you will gain valuable insights into the dynamics of social influence and how it directly impacts your ability to persuade and connect with your audience. You will unveil the significance of social norms and show you how understanding them can empower you to influence your team effectively. We will delve into the concept of social identity, demonstrating how to leverage it to enhance your team's self-esteem and create a positive and collaborative work environment. You will also navigate the intricacies of crafting a persuasive communication strategy by examining the interplay between your audience, credibility, and message. We will take you through the process of tailoring your approach to resonate with diverse personalities and preferences.

Furthermore, explore the dimensions of personality -openness, conscientiousness, extroversion, agreeableness, and neuroticism - and understand how they play a pivotal role in determining your leadership style. Finally, you will uncover how this self-awareness can be harnessed to lead authentically and make a lasting impact.

By the end of this course, you will understand how social identity, using effective persuasive communication strategies and culture, can impact your leadership style. This Influence and Leadership course is part four of our six-course series, Psychology Of Business. If you're interested in learning more about how to use psychological techniques to have a more positive influence over your team and be a more effective leader, then check out the other courses in the series, as well as our wider catalogue. Enrol now to learn more!

Who this course is for:

Mid-career professionals who want to have a more positive influence on team members to create a better work culture.
Aspiring entrepreneurs who want to become effective leaders.
Managers who want to understand how sharing their audience's beliefs can help them get more support in decision-making.
Leaders who want to learn how to adapt their leadership style to suit their team members.
C-level executives who want to be more persuasive and maintain quality business relationships.

Psychology Of Business 4: Influence And Leadership

What you'll learn

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Course content

Introduction1 lecture • 9min