Psychology for Managers & Entrepreneurs

You can learn how understanding the psychology of consumers is important for any organization to become successful.  Today every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market value, and gain reputation and name in the industry.

Every business spends lot of money for marketing or advertising their products but the money spent will lead to success only when the best techniques of marketing are used for the product.

You will learn the following from this course:-

• Marketing of Products/Services Using Psychology

• What is Effective Product Design

• Features of a Good Product Design

• How to Use Psychology to Manipulate Prices

• How Customers Make Buying Decisions

• Persuasive Consumer Communication in Marketing

• Need for Personality in Building Teams

• Determinants of Personality

• Different Types of Personality

• Use of Personality Tests for Building Teams

Organization success is dependent on customer satisfaction and delight. Customer satisfaction is achieved through development of product and service, which have all attributes required by the customer.  A successful product or services do not only have attractive package design but should be also able to provide robust performance.

Thus, product design must be practical enough for production and powerful enough to provide a competitive advantage. The essence of product design is to satisfy customer and maximize the value for the customer at minimum cost. The product or service should also be able to meet primary needs and desire of the customer.

This may not require development of new product, but enhancement to existing product or service.

Surveys and market research also play an important role in generation of ideas for product design and development. Go out, meet potential customers and understand what kind of a product or service would actually make their lives easier and would be an instant hit among them.

There is one important case study in the middle of the course which teaches you to understand how customers make buying decisions.

Another real life scenario teaches you to understand the importance of understanding personality in building high-performance teams.

The entire course is interesting and interactive with tips and facts to encourage the learners.

The recent global economic crisis has shown that unfettered consumption can have serious consequences for the economic health of nations which when combined with the ecological costs that such consumption levies on the world would make for a deadly combination which should serve to alert us to the dangers inherent in the consumer-driven society. Both consumers and marketers have to be responsible for control since the consumer society and the production society interact to produce these phenomena of consumption patterns and consumer behavior.

No prior experience or knowledge is required for joining this course. 

So, no looking back!! Join Soon by just clicking on the Enrol button!!!!