Psychology Based Branding
What you'll learn
- Three strategies to build a brand
- Understand customer psychology
- 12 archetypes of branding personalities
- What colour subconsciously means
- How can we implement shapes into our brand
- No experience necessary
Every brand has its own personality and when you can unlock your brands personality, you can reach extraordinary branding potential.
We all love colour and shapes. But understanding the psychology of them can be incredibly helpful when developing a brand for your business.
In this course, Branding Expert Debbie O'Connor looks at colours and the psychology attached to them, including the different meanings that these colours have in different cultures.
For example, the colour blue is an appetite suppressant - so if you are in the catering, restaurant or cafe industry you don't want to use blue. Red can represent passion, but also Danger.... so how do you make the distinction when you are branding? Colour can be used deliberately once you know the psychology behind them. How do these colours reflect your brands personality?
If you want to look further into how you can build a brand for your business, we have a full Brand Magic® Masterclass which gives you all the tools you need to build a personal or business brand.
To learn more about branding you can sign up for the Brand Magic Masterclass online branding program that takes you step by step through building a brand for your business.
Who this course is for:
- Marketing Coordinators
- Home Business
- Marketing Strategist
- Branding Strategist
Debbie O’Connor is a big-picture, forward-thinking and progressive entrepreneur. Her unique approach to branding has catapulted hundreds of businesses into the marketplace with stand-out brands that are brimming with personality.
How? She thinks differently. Debbie focuses on a companies ‘why’ not just their ‘what’. She likes to build brands with personality which spurred her onto creating the Brand Personalities system that determines what personality a brand should take on to make it more engaging and connected for the customer.
Debbie gets a kick out of watching her clients become empowered through their branding, and leads her multi-award winning design studio White River Design (WRD) to create designs that her clients can be proud of.