Personal Branding : Developing and Leveraging your brand

A course to help you find your true worth

Created bySam Parulekar

Last updated 11/2018

English

English [Auto],

What you'll learn

After doing this course students would be able to successfully establish their personal brands
Find out how to create your brand’s “voice” so that you can upgrade it without losing your identity
How to be fully engaged and manage your energy more skillfully
Learn how to tell your story in a way that makes practically any audience want to pay attention and act
How to stand out in a crowded market.
Automatically attract the right customers, clients, patients, or fans.

Course content

4 sections • 11 lectures • 2h 1m total length

What is Personal Branding and Why you need training on Personal Branding?11:53
Discover how personal branding creates a recognizable professional name and reputation through communication, helping clients remember you after service, and why training in personal branding matters.
Course Objective1:02
Explore what branding is and why training on personal branding matters, learn how to start your personal brand, establish a presence with Facebook, and tell your brand story in presentations.

What it means to be a brand?4:13
Explore what it means to be a brand by recognizing influence, cultivating a strong belief in yourself, discovering your unique skills, and presenting a personal signature with a solid foundation.
How to start building your brand?15:08
Identify your dreams, goals, vision, values, and life purpose through self-reflection. Use a bus analogy to plan your destination and sharpen transferable skills.
4 P’s of Personal branding.6:55
Explore the four p's of personal branding—brand, price, place, and promotion—and learn how your values, strengths, and credibility shape a unique proposition, pricing strategy, distribution, and online/offline promotion.

Establishing your presence in Linkedin40:06
Establish your professional presence on LinkedIn by building a complete profile with a compelling headline, diverse experience, and skills, then expand your network and engage with relevant topics.
Establishing your presence in Quora13:32
Establish your presence on Quora by creating a complete profile, adding credentials, and answering questions within the community to build your personal brand and credibility.
Establishing your presence in Facebook6:15
Establish your presence on Facebook by creating a profile and profile picture, and confirming your email. Import contacts, add friends, and share updates and photos with your network.
Establishing your presence in Twitter14:15
Learn to establish your presence on Twitter by creating an account, configuring your profile, selecting areas of interest, and following relevant people to stay updated.

Establishing your brand while making a presentation2:06
Establish your personal brand during a presentation with a signature template showing your image, name, and contact details, and include an introduction, books list, and closing line.
Stories in Presentation5:58
Explore how stories power branding by connecting emotionally, driving word-of-mouth, and uniting logic with emotion across online and offline media to build lasting customer relationships.

Requirements

No previous background of the subject required, however preliminary computer knowledge required.

Description

Branding isn't just for businesses anymore. Learn how to manage the way you're perceived, online and off, in this course with marketing expert Sam Parulekar. Sam walks you through the basics of defining and growing your personal brand, including building an online identity, developing authority, creating content, establishing style, maintaining consistency, and more. With the right marketing, anyone can achieve a competitive edge and reach a larger audience.

In today's world, personal branding has become crucial for professionals to differentiate themselves and stand out in their respective fields. In this course, taught by marketing expert Sam Parulekar, you'll learn how to create and grow your personal brand.

The course covers the basics of personal branding, including how to build an online identity, establish authority in your field, and create content that resonates with your audience. You'll also learn how to develop your own unique style, maintain consistency across all your communication channels, and leverage your personal brand to achieve your goals.

Through a combination of lectures, case studies, and hands-on exercises, you'll gain a deep understanding of what it takes to build a strong personal brand. Whether you're just starting out in your career or looking to take your personal brand to the next level, this course will provide you with the tools and strategies you need to succeed.

Who this course is for:

Any person who wants to improve or set up his personal brand

Personal Branding : Developing and Leveraging your brand

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 13min

How to start Personal branding?3 lectures • 26min

Establishing your presence on Internet.4 lectures • 1hr 14min

Personal Branding while making a Presentation2 lectures • 8min

Requirements

Description

Who this course is for: