
Learn the key Amazon PPC terms explained in simple, easy-to-understand language. Perfect for beginners looking to master the basics and start their advertising journey with confidence!
Understand why Amazon PPC is crucial for growing your business. Learn how it helps you gain visibility, attract customers, and build a strong foundation for success on Amazon.
Get an overview of Amazon’s key advertising campaign types: Sponsored Products, Sponsored Brands, and Sponsored Display. Learn the unique benefits of each to help you choose the right strategy for your brand.
Discover the different keyword match types in Amazon PPC: Broad, Phrase, and Exact. Learn how each match type impacts your targeting strategy and helps optimize your ad performance.
Learn the best practices for structuring your Amazon PPC campaigns and choosing effective campaign names. Discover how a solid structure and clear naming conventions can boost campaign management and performance.
Learn how to strategically approach Amazon PPC ads during the early stages of your product launch. Understand the importance of testing, targeting, and building momentum for long-term success.
Before spending money on Amazon PPC ads, it’s crucial to optimize your product listings. In this video, learn the key elements of listing optimization that will help improve your ad performance and drive more sales.
Learn how to select the right initial bid when launching your Amazon PPC campaigns. This video covers key strategies to help you set competitive bids from the start, ensuring optimal performance and effective ad spend management.
Explore the three main bidding strategies in Amazon PPC: Dynamic Bidding (Up and Down), Dynamic Bidding (Down Only), and Fixed Bidding. Learn how to choose the right one to optimize your ad spend and achieve your campaign goals.
Here we begin our journey into Sponsored Products ads on Amazon.
Discover the importance of Amazon auto campaigns, key features, and how to optimize them using negative targeting to reduce wasted spend.
Learn how to maximize your profits by effectively optimizing targeting groups in Amazon auto campaigns. Discover strategies to lower ad spend while driving better results.
Learn to set up your Manual EXACT Match type campaign on Amazon and discover its key benefits for more targeted and profitable advertising.
Learn how to find high Magnet IQ score keywords using Helium 10. These keywords are highly profitable, with strong demand and low competition, allowing you to drive targeted traffic and boost sales.
Discover 2 extra EXACT Match campaigns using misspellings and foreign keywords that cost cents to set up but can lead to low ACOS and high ROI. Learn how to find and implement these keywords for maximum profitability.
Discover the importance of Broad Match campaigns and how to set them up for maximum reach and sales on Amazon.
Understand the importance of Phrase Match Type campaigns and learn how to set them up effectively to target relevant keywords and improve your Amazon ad performance.
Understand the role of ASIN targeting, how it appears on Amazon, and how to set up campaigns for maximum sales impact.
Learn how to use Helium 10's Black Box tool to discover hundreds of profitable product targets in seconds. Plus, get insights on how to strategically think about your competitors' products to effectively advertise and gain a competitive edge.
Discover how to strategically target categories for maximum ad performance and sales growth on Amazon.
Discover how to avoid wasting money on irrelevant clicks and precisely target your product variations—whether it’s color, size, volume, or quantity—using Amazon PPC.
Discover the essential SPA campaigns to include in your PPC portfolio for maximum visibility, engagement, and sales.
In this lecture, you'll learn the importance of Sponsored Brand Ads (SBA) in driving brand visibility and sales. We’ll also cover where these ads appear on Amazon, and how they can significantly boost your presence in search results.
In this lecture, you'll learn how to set up your Sponsored Brand Ads (SBA) campaigns the right way. Avoid common mistakes and discover the best practices for maximizing the effectiveness of your ads.
Master the art of crafting Sponsored Product Brand Ads that grab attention, boost clicks, and increase conversions.
Master the art of writing powerful Sponsored Brands Ad headlines that grab attention, increase CTR, and drive higher conversions.
Discover the essential SBA campaigns to include in your PPC portfolio for maximum visibility, engagement, and sales.
Explore Sponsored Display Ads (SDA) campaigns, their importance for your PPC strategy, and the key locations on/off Amazon where they help increase visibility and drive sales.
Learn how to set up Sponsored Display Ads correctly, with step-by-step guidance on using image and video formats, plus effective strategies to optimize your campaigns for better results.
Discover the essential SDA campaigns to include in your PPC portfolio for maximum visibility, engagement, and sales.
Get an in-depth overview of Sponsored TV Ads on Amazon, including who should consider using them, the cost to run these ads, where they appear, and the key metrics to measure success. Learn how to determine if this campaign type fits your business.
Learn how to set up Sponsored TV Ads on Amazon, including choosing the right campaign goal, selecting the appropriate bid, defining targets, and other key nuances in the setup process.
Learn the secret method to uncovering hidden PPC keywords. This video covers 6 powerful steps to find the most profitable keywords for your campaigns
Discover the last 2 crucial steps to refine and upload your profitable PPC keywords, ensuring your campaigns reach their maximum potential.
Learn how to organize and manage thousands of PPC campaigns with ease, streamlining your workflow for better results and efficiency.
In this lecture, you’ll learn how to track keywords effectively and optimize your organic performance to stay ahead of the competition.
In this lecture, you’ll discover the powerful 70/30 rule—how 70% of your sales should come from organic traffic and 30% from PPC. Learn how to balance these two to optimize your sales strategy for sustainable growth.
In this lecture, you'll learn the key metrics every seller should prioritize and monitor weekly. Discover the data points that truly matter for your PPC success and overall business growth.
A breakdown of Amazon PPC placements—Top of Search, Product Pages, and Rest of Search—with their benefits and key strategies for better performance.
In this lecture, you’ll learn how to improve your conversion rate by optimizing placement stats. Watch a live optimization process to see how small changes can lead to big results.
Product launch is one of the most critical stages of your Amazon business. In this MUST WATCH video, you’ll learn how to significantly boost the likelihood of a successful product launch by following key strategies.
Amazon PPC Mastery: From Beginner to Advanced – Learn from an 8-Figure Seller
Are you ready to master Amazon PPC and transform your business? This course is your complete, step-by-step guide, taking you from the absolute basics to advanced strategies that deliver real, measurable results.
Created by an 8-figure Amazon seller who is actively managing 3 private label brands, this course is designed to provide you with the knowledge and tools needed to succeed in today’s competitive Amazon marketplace. Unlike other courses that focus on theory, this is a hands-on, practical training that will help you scale your Amazon business and drive consistent profits.
Whether you’re just starting out or already running PPC campaigns, this course will teach you everything you need to know. You will learn how to:
Set up and structure winning Amazon PPC campaigns that lay a strong foundation for success
Optimize auto & manual campaigns to ensure you’re driving the most profit while minimizing waste
Find the best keywords to lower ACoS and increase sales, turning your ads into a profitable marketing channel
Scale your business profitably with advanced bidding strategies without overspending on ads
Master powerful advanced tactics like dayparting (timing your ads for peak performance), placements (choosing the right ad spaces for maximum visibility), and Sponsored TV ads (reaching customers outside the traditional Amazon environment)
Avoid costly mistakes that could cost you thousands of dollars, as well as the common pitfalls most sellers face
Organize and structure your campaigns for better management with an easy-to-follow system
Track and measure PPC performance effectively, ensuring that you’re always on the right track for success
Understand Amazon’s big events (like Black Friday, Prime Day, Cyber Monday) and how to leverage PPC strategies to take full advantage of these high-traffic moments
This course isn’t just about theory—it’s about real-world implementation. You’ll be learning from someone who has built multiple successful brands using these exact strategies. I’ll guide you through my own PPC journey, sharing insider tips, industry secrets, and practical advice that actually works.
By the end of this course, you will have a proven framework for running high-performing PPC campaigns that boost your sales, lower your ACoS, and increase your profit. You’ll be able to avoid the mistakes that have cost other sellers their money and learn to focus on what truly matters for long-term growth.
No matter where you are in your Amazon journey, this course will give you the tools and confidence to take your PPC strategy to the next level.
Let’s get started—your Amazon success begins now!