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Udemy Marketing - Create A Udemy Promo Video - Unofficial

Udemy Promotional Video - create a promo video for your Udemy course that works
Rating: 4.8 out of 54.8 (28 ratings)
992 students
Created by Mark Timberlake
Last updated 6/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand the psychology of creating a promotional video
  • Understand how to structure a script using the AIDA copywriting method
  • Understand how to set up a small home based video recording studio
  • Understand how to create a talking heads video

Requirements

  • You will need to have access to video equipment
  • You will need a computer
  • You will need to be willing to learn a new skillset

Description

This course is not sponsored by or affiliated with Udemy, Inc.

Udemy Promotional Videos

Learn how to create a Udemy promotional video and improve your Udemy marketing and Udemy sales!

You have just 5 to 12 seconds

To get someone's attention with your promo video

You then have about 1 minute to persuade someone to buy your product

A good promo increases sales

It is a proven fact that a good promo video will dramatically increase your sell through rate…

The promotional video is the most powerful tool for getting sales on your course landing page

But what makes a good promo video?

What are the things you need to do and the things you need to avoid?

A bad video will cause you to lose potential sales…

A good video will generate sales for you…

Learn how to create good promo videos that convert!

In this course you will learn the psychological steps that a buyer takes when buying your course

And you will learn how to incorporate that process into your promo video…

You will also learn how to film your video and create simple powerful talking heads promos that get sales!

So why listen to me?

I run an online marketing and video production company that helps businesses create powerful marketing strategies and we also specialise in video marketing.

The company is called SME Heroes and is very easy to find...

What I teach here are the techniques we use commercially, to produce marketing videos for our clients, who pay us thousands of pounds to produce their videos for them.

Who is this course for?

Do you have an online course that needs a good promo so that you can get more sales?

Maybe you run a business and want to produce a simple, yet powerful promotional video on a budget?

You may even want to learn some video production techniques, like filming talking heads to improve your marketing videos?

If you answered yes to any of these questions, then this course is for you.

What is covered in the course:

  • The difference between a promotional video and a introductory video
  • Psychology of a promotional video
  • AIDA scripting techniques
  • Choosing a camera
  • Choosing lights and sound equipment on a budget
  • Teleprompters on a budget
  • Creating your own studio
  • Setting up your lighting
  • Setting up your sound
  • Setting up your camera
  • Setting up your composition
  • On camera presence
  • Intros & outros
  • Keynote animation tips
  • Basic editing skills you need to learn
  • Example promotional videos

Take the course:

Before we go any further, let me just say, I don't want you to be disappointed.

If you don't like the course for any reason, you can request a full refund in the first 30 days, no questions asked.

So join me on the other side and learn how to create powerful, yet simple promotional videos that will generate sales!

Who this course is for:

  • This course is for you if you want to create a talking heads promo video
  • This course is for you if you want to learn how to script a marketing video
  • This course is for you if you have a Udemy course and want to increase sales by improving your promotional video
  • This course is also for you if you need to know how to set up a video studio on a budget
  • Do not take this course if you have advanced knowledge in video marketing and production - it is designed for those new to the industry

Course content

7 sections • 26 lectures • 2h 12m total length

  • Preview02:09

  • Preview06:34
  • Psychology Of A Promo Video
    03:57
  • Preview02:16
  • AIDA - The Attention Phase
    03:51
  • AIDA - The Interest Phase
    04:44
  • AIDA The Desire Phase
    07:22
  • AIDA The Action Phase
    06:15
  • Promotional Video Script Mind Map
    2 pages

  • Choosing A Camera
    13:01
  • Lighting & Sound Equipment Choices
    10:57
  • Teleprompter Choices
    03:18

  • Preview01:25
  • Setting Up Your Lighting
    08:34
  • Setting Up Your Sound
    08:37
  • Setting Up Your Camera
    07:02
  • Setting Up Your Composition
    07:46
  • On Camera Presence
    08:25

  • Intros & Outros
    01:38
  • Keynote Animation Tips
    11:19
  • Basic Editing Skills
    04:17

  • Introduction To The Promos
    00:43
  • Talking Heads - A Plain Video
    01:33
  • Talking Heads With Text
    02:07
  • Talking Heads With Graphics
    01:43

  • Summary For The Course
    00:53

Instructor

Mark Timberlake
Professional Online Training Courses For Beginners
Mark Timberlake
  • 4.4 Instructor Rating
  • 18,119 Reviews
  • 213,037 Students
  • 39 Courses

Mark runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. 

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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