Advertising Strategy For Online And Offline Business
What you'll learn
- Learn how to prepare marketing communication plan
- Learn about the strategic options available for the firm
- Understand creative strategy
- Learn about media strategy
- Learn how to evaluate advertising effectiveness
- Understand the criteria for measuring promotion effectiveness
- No requirement
Great organisational are more interested in communication planning in other to maintain your market share you need to be heard in a positive manner. Communication is important to the success and survival of the organisation.
companies need to understand the creative strategies and the media strategy which have greater effect on the promotion. Evaluating advertising effectiveness is very important to the success of the advert. Its important to understand that we must always ensure that the cost of the adverts justify the results. The media landscape has seen a great change in this modern times monopoly is known more competition is at its highest point in this current times, companies want to stand tall against their competitors but this cannot be done easily, it need deep thinking and developing a strategy to ensure that they are prepared to face competition.
The changes in promotion has bring in creativity and style, the internet has change the scope of doing business both online and offline, the traditional way of doing business have change, promotion has assume a different dimension in this current times.its important management resources their marketing team to ensure that they can promote brands in the professional and modern way. Budgets need to be allocated to marketing departments on time so that they can work in a smart way to overcome their competitors in the market environment.
Who this course is for:
- everybody, students, business people, professionals, self employed, managers, directors, companies, promotional expert, advertising agencies etc
My education is centered on business and marketing, I have studied with Chartered Institute of Marketing ( C.I.M-UK) from certificate in marketing, advance certificate in marketing to post graduate diploma in marketing. I proceeded to do master of business administration from central university graduate business school.
I have eighteen years of practical working experience with reputable organisations. The names of these previous organisations I have worked with are Central university Lecturer, Platinum Impex limited, Regional sales/marketing officer, sales/marketing executive, Laine Services Limited. Strict marketing research services chief executive officer/consultant,etc. Iam currently self employed, working as chief executive officer/ consultant of Strict Consult.
I believe in ardent entrepreneurship and always prepare to help business start-up voluntary. In this twenty first century, the customer is king, and every business or student need to understand the customer centric regime. you need the right education and training to understand the customer and deliver to his satisfaction. If you satisfy the customer consistently he will pay your organisation with his loyalty.