Promotion and Strategic Branding
- Be able to read and write English
Marketing as a subject was given birth to in the 1940s. The subject has evolved over time but the basic principles that make excellent Marketing the bedrock of most successful organisations have not changed much. This Promotion and Strategic Branding course takes an eclectic approach in drawing on some practical topics in marketing to give managers a ready tool kit for effectively engaging markets they operate in. Targeted at advanced undergraduate Marketing and Masters students in Business Schools, this course on Promotion and Strategic Branding will dwell on topics like:
1. Place Decisions
2. Consultative Selling
6. Strategic Branding
This course could also be used as a training programme on executive education delivery in the public, private and not for profit sectors.
Who this course is for:
- Anyone interested in Marketing Promotions
Professor Robert E. Hinson is a leading voice in marketing on the continent of Africa. With over seventy journal and hundreds of miscellaneous publications to his credit. Robert possesses a doctorate in marketing from the University of Ghana and a second in International Business from the Aalborg University in Denmark.
Robert holds Bachelors and MBA Degrees in Marketing from the University of Ghana as well as Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK. With a professional training career that began in 1998 at the Ghana Commercial Bank Training School, Robert worked as an Advertising Agency Executive from 1998 - 2003 and in that time worked on brands such as APC, Acer, Societe Generale, Canon, Daewoo, Dark and Lovely, Golden Tulip, LG, Lone Star Airways (Liberia), Lufthansa, Microsoft, Mercedes Benz, Peugeot and Symantec.
Reobert joined the University of Ghana Business School in February 2003 as a lecturer.