Promoting UX in Your Organization
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Promoting UX in Your Organization

Tips and techniques for collaborating, communicating, marketing and promoting user experience in your organization.
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
0 students enrolled
Last updated 9/2019
English
English [Auto]
Price: $94.99
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This course includes
  • 1.5 hours on-demand video
  • 3 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to promote user experience work in your organization.
Requirements
  • None, however a familiarity with user experience is useful.
Description

No matter how new or how mature user experience (UX) is in your organization, this course will teach you how to take UX to a more influential level in your organization. You will learn how to market your products and services, how to reframe your work so that it matches the mindset and framework of your stakeholders, and how to calculate the return on investment (ROI) of your UX projects.

You will learn:

  • How to talk about your UX work so that it fits with the larger goals of the organization

  • How to calculate the return on investment (ROI) of UX work

  • Ideas for how to spread the word about your UX work throughout the organization

and more!

Become an expert at promoting UX in your organization.Sign up now and get started right away.


Over 50,000 students have taken our online courses.

Who this course is for:
  • User Experience Professionals, UX Designers, UX Strategists, UX Managers
Course content
Expand all 9 lectures 01:23:00
+ Introduction to Promoting UX in Your Organization
1 lecture 17:19

In this lesson we discuss why you should promote UX in your organization, and how to frame your work to the organization's goals.

Preview 17:19
+ Calculating the Return on Investment (ROI ) of UX work.
5 lectures 38:59

In this lesson we discuss how to calculate return on investment (ROI) of UX work.

Calculating the Return on Investment (ROI) of UX Work, Part 1
10:38

In this lesson we go through real life and more complicated ROI examples.

Calculating ROI, Part 2
17:39

Try out what you have learned with this exercise on deciding on KPIs.

Exercise: Deciding on KPIs
00:03

In this lesson we cover ROI common mistakes, benefits, and a more sophisticated way to calculate ROI.

Calculating ROI, Part 3
10:37

Try out what you have learned with the ROI exercise.

Exercise: Calculate the ROI
00:02

Test your knowledge with this quiz.

ROI
6 questions
+ Sharing Your UX Work for Maximum Impact
1 lecture 16:11

In this lesson we give tips on how to present your UX work to others for maximum impact.

How to Share and Present Your UX Work for Maximum Impact
16:11

Test your knowledge about sharing UX work with this quiz.

Sharing Your Work
4 questions
+ Finding a High Level Advocate
2 lectures 10:30

In this lesson we cover how to find a high level advocate for your UX work and also next steps to learn more.

Finding a High Level Advocate and Next Steps
10:23

If you are planning on taking the UX Strategy Certificate exam, this study guide will help you study for the portion of the exam that covers Promoting UX.

Study Guide
00:07