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Project Management - How to Write a Great Business Case
Rating: 4.2 out of 5(28 ratings)
128 students

Project Management - How to Write a Great Business Case

Obtain the support and resources you need to achieve project success.
Created byJamal Moustafaev, BBA, MBA, PMP
Last updated 8/2023
English

What you'll learn

  • Discussion of project portfolio management
  • The role Business Case plays in the PPM/PM flow
  • What are the key ingredients in the Business Case
  • How to describe high-level scope
  • How to present your estimates
  • In-depth project feasibility discussion
  • Analysis of real-life Business Case

Course content

1 section • 6 lectures • 1h 3m total length

  • Introduction8:36

    Explore how the business case fits within project portfolio management and learn its essential sections. Analyze high-level scope, estimates, feasibility, risks, and real-life examples to prepare a compelling case.

  • Introduction to Project Portfolio Management (PPM)20:42
  • Business Case Layout10:03
  • Feasibility7:06
  • Scoring Matrix8:07
  • Real-Life Business Case9:21

Requirements

  • Knowledge of Project Management

Description

Join Jamal, an esteemed project management consultant with over 25 years of experience, as he guides you through the art of crafting exceptional business cases. This comprehensive course is designed to provide you with the necessary knowledge and skills to create compelling business cases for a wide range of projects.

Drawing from his extensive expertise in consulting and creating business cases for numerous organizations, Jamal imparts valuable insights and practical techniques that will elevate your business case writing abilities.

We begin by exploring the fundamentals of project portfolio management, setting the stage for understanding the significance of a well-crafted business case. From there, we delve into the key components of a typical Business Case document.

You will learn to construct concise scope descriptions, identify the departments and systems impacted by the project, and develop accurate estimates. We will explore the critical aspects of highlighting key benefits and assessing feasibility. Additionally, we will examine how to present a high-level solution view that captures the essence of your proposed project. To ensure comprehensive coverage, we will also address assumptions, risks, and constraints that may influence the project's success.

Throughout the course, Jamal will share a sample Business Case from one of his own projects, offering an invaluable opportunity to dissect and discuss its contents in detail. This real-life example will provide practical insights into the application of the concepts taught, further enhancing your understanding.

By enrolling in this course, led by Jamal, you will gain the expertise needed to write persuasive and effective business cases. Whether you're seeking to secure funding, gain stakeholder support, or drive organizational change, this course will equip you with the essential skills to craft compelling business cases that resonate with your audience. Elevate your project management prowess by mastering the art of writing a great business case.

Who this course is for:

  • You have a great idea for a project and want to present it properly to your management
  • You want to assess the costs and benefits of the project being proposed to your organization
  • You plan to participate in the project assessment committee
  • Project and program managers who run projects and supply executives with key information
  • Functional department directors and managers
  • Sales and Marketing people who interact with customers and gather their feedback and requirements
  • Technical team members
  • Directors of PMO (Director of Project Management, Portfolio Manager, etc.)
  • C-level executives

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