
Learn to define what a stakeholder is, and apply easy-to-implement techniques to manage them, helping project managers like Stuart engage stakeholders effectively.
Stuart, a newly promoted project manager in a Dallas entertainment company, leads the launch of a water-themed amusement park in Vegas, mapping and engaging stakeholders with project management models.
Define stakeholders as individuals, groups, or organizations with an interest in or affected by project outcomes or decisions; the lecture notes there is no universal definition and highlights key aspects.
Explore popular models for stakeholder management and see why the most common approaches guide how we manage stakeholders.
The power and interest grid categorizes stakeholders into four types by mapping their power and interest levels, illustrated with a high-power high-interest business owner and a high-power low-interest personal assistant.
The power-interest grid maps possible stakeholders for Stuart's project into four quadrants, including sponsors, the park manager, other unit managers, regulatory bodies, project team members, affected employees, customers, and partners.
The power–interest grid guides engagement by tailoring messages to four stakeholder groups—sponsors, other business-unit managers, team members, and a dormant group—through frequent updates, value highlighting, and building allies.
Stuart learns to manage a flood of stakeholder conflicts for a water-themed amusement park, using decision-making models to categorize each conflict and choose effective tactics.
Explore the dual concern model for stakeholder conflicts, ranking self and other concerns to place disputes in resolution quadrants and apply strategies like integration, domination, avoiding, and yielding.
Explore Kotter's eight-step change model for stakeholder management: create urgency, build a coalition, craft a clear vision, communicate to stakeholders who can act; generate quick wins, and make it stick.
Apply Kotter's eight-step change model to redesign park operations and reduce waiting times, improving customer satisfaction and park revenue.
Create urgency with data-backed consequences to show declining market share and revenue, build a respected coalition, and then craft a concrete vision with a compelling working title to energize change.
Communicate vision, mobilize the team with incentives, and remove barriers to drive change. Generate quick wins, codify processes with standard operating procedures and audits, and reward improvements to sustain change.
Project Management Expert: Stakeholder Management
HOW DOES THIS COURSE FIT IN PROJECT MANAGEMENT?
Project Management is a very broad field. Multiple skills are needed in project management. A good project manager masters all the important project management techniques, skills, theories. One of these relevant project management skills is stakeholder management. In the most concise terms, you need to be able to:
Map stakeholders. Who are these stakeholder?
Categorize stakeholders. In which category do these stakeholders fit best?
Engage stakeholders. How do I deal with these different groups of stakeholder?
This course equips you with this information in the most concise way possible. How? Well, we integrate those theories and those tools in the course of which we are very sure that they are practical and used abundantly in practice. By doing this, you obtain a valuable project management skill, ready to apply tomorrow during a project, in the most efficient way possible.
SIX SIGMA ACADEMY AMSTERDAM
You will be trained by Six Sigma Academy Amsterdam or SSAA. Six Sigma Academy Amsterdam is a well established training institute based on a cooperation of various university lecturers form Holland with the goal of making academic quality education more accessible, more convenient and more affordable.