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Programmatic Advertising/DV360 Master Course
Rating: 4.2 out of 5(241 ratings)
802 students

Programmatic Advertising/DV360 Master Course

Master Programmatic Advertising with DV360: From Campaign Setup to Advanced Optimization Strategies
Created byMarketing AdWise
Last updated 12/2024
English

What you'll learn

  • Step-by-step mastery of Display & Video 360 (DV360)
  • How to set up dynamic remarketing with DV360, Studio, and CM360
  • Create and optimize YouTube ad campaigns in DV360
  • Advanced targeting methods, including audience and inventory strategies
  • Generate and analyze reports to track performance

Course content

4 sections • 12 lectures • 2h 35m total length

  • Introduction7:00

    In this lesson, you'll learn about Real-Time Bidding (RTB) and the key differences between DV360 and Google Ads, helping you understand programmatic advertising and how each platform functions.

  • DV360 Account Overview6:04

    In this lesson, you'll get an overview of the DV360 account structure, including Partner level, Advertisers, and how to navigate the platform for effective campaign management.

  • Setting Up DV360 and CM360 Accounts5:34

    In this lesson, I will show you how to create accounts in DV360 and CM360 and walk you through the process of connecting both platforms to ensure seamless integration for your campaigns.

  • Floodlight Configuration in DV360 and CM36014:04

    In this lesson, you will learn how to prepare and configure Floodlight tags in DV360 and CM360 panels. We will walk through the necessary steps to set up tags, so your IT team can implement them effectively.

Requirements

  • No programmatic ads experience needed—perfect for beginners and experienced marketers alike

Description

Take your advertising skills to the next level with this comprehensive online course on Display & Video 360 (DV360), the top programmatic advertising platform. Whether you're a beginner or looking to refine your skills, this course guides you from the basics to advanced techniques. You'll learn how to navigate the DV360 platform, create impactful campaigns, and optimize performance for maximum results.

Key lessons include understanding programmatic advertising principles, setting up campaigns, and utilizing advanced features like dynamic remarketing to target the right audience. Additionally, you'll master audience targeting methods, creative formats, media buying strategies, and reporting tools to drive data-informed decisions.

This course is perfect for marketers, business owners, and anyone looking to grow their expertise in programmatic advertising. With step-by-step guidance and actionable tips, you’ll gain a practical understanding of DV360 and its tools. By the end of the course, you'll have the confidence and skills to manage DV360 campaigns effectively, enhance brand visibility, and achieve measurable business outcomes.

Unlock the potential of programmatic advertising to stay ahead in the digital landscape and deliver better results for your clients or your business. Start today and master the skills to succeed in one of the most impactful areas of digital marketing!

Who this course is for:

  • Beginners in Digital Marketing, Digital Marketing Professionals who want to get into Programatic Advertising

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