Your cart is empty.
Keep shopping
Programmatic Advertising Mastery: From Strategy to Execution
201 students
Programmatic Advertising Mastery: From Strategy to Execution
Programmatic Advertising Course - Available For Hands On Setup And Optimizations Lessons - Get In Touch!
Created byMonica Mihaela Ciobanu
Last updated 6/2025
English
What you'll learn
- Understand key components of the programmatic ecosystem, including real-time bidding, audience targeting, and inventory types.
- Optimize live campaigns using data-driven strategies, performance metrics, and bidding techniques to maximize ROI.
- Analyze and report on campaign performance using industry-standard KPIs, viewability benchmarks, and attribution models.
- Plan and launch programmatic ad campaigns across platforms like DV360, The Trade Desk, and Amazon DSP with confidence.
Explore related topics
Course content
10 sections • 71 lectures • 1h 7m total length
Requirements
- No prior experience with programmatic advertising is required — this course starts from the fundamentals. A basic understanding of digital marketing or paid media (Google Ads, Meta Ads, etc.) is helpful but not mandatory. Access to a laptop or desktop computer with internet connection. Curiosity to learn and explore data-driven advertising platforms like DV360 or The Trade Desk. Optional: Having access to a DSP platform (e.g. DV360 sandbox, TTD demo) will help reinforce the practical modules, but it's not required to follow along.
Description
Unlock the future of digital advertising with this in-depth, practical course on AI-driven Programmatic Advertising. Designed for marketing professionals, media buyers, and business owners, this course dives deep into how artificial intelligence is transforming programmatic strategy, execution, and results.
Students will learn how to:
Understand the Programmatic Ecosystem
Grasp how DSPs, SSPs, data providers, and exchanges interact in real-time bidding.Leverage AI in Campaign Strategy
Use AI tools for media planning, audience segmentation, and predictive modeling.Work With Major Platforms
Navigate and optimize campaigns on tools like DV360, Amazon AAP, Adform, and Quantcast.Automate Creative & Targeting
Use dynamic creative optimization (DCO), machine learning models, and AI-generated assets to boost performance.Apply Real-Time Optimization Techniques
Automate bidding, adjust budgets, test creatives, and respond to performance signals using AI.Analyze Performance with Smart Attribution Models
Move beyond last-click attribution using AI-driven analytics to measure success more accurately.Prepare for the Future
Adapt to a cookieless world, understand contextual AI, and stay ahead of trends like retail media and CTV automation.
Tools & Skills Taught:
DV360 campaign setup
AI targeting tools (e.g. Quantcast Lookalike modeling, predictive audiences)
Automated bid strategies
Dynamic Creative Optimization (DCO)
AI content generation for ad creatives
Campaign analytics using AI-powered dashboards
Identity solutions in a privacy-first environment
By the end of this course, you’ll be equipped with the knowledge and tools to confidently plan, activate, and optimize high-performing programmatic campaigns — with the power of AI on your side.
Who this course is for:
- Digital marketers who want to add programmatic advertising to their skill set and stay competitive in a data-driven ad landscape. Freelancers and consultants looking to offer programmatic campaign management as a premium service. Marketing professionals and media buyers transitioning from paid social or search into programmatic channels like display, video, native, and CTV. Junior ad ops specialists or agency staff who want a practical, client-ready understanding of DSPs, bidding, and campaign optimization. Startup or SMB founders who want to understand how programmatic works so they can outsource or manage smarter. No prior DSP experience needed — if you're curious about how ads are bought in real-time and how to drive results at scale, this course is for you.