2020 SEO Strategy: Keyword Research, Audit & Link Building
4.4 (930 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,303 students enrolled

2020 SEO Strategy: Keyword Research, Audit & Link Building

Successfully rank your website on the 1st page of Google. Select the best keywords, optimize your site and build links
4.4 (930 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,303 students enrolled
Created by Christine Maisel
Last updated 3/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 19 articles
  • 18 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Use keyword research to better profit from SEO
  • Know the financial value of the keyword you target
  • Be familiar with free and premium keyword research tools
  • Understand the different types of keywords to choose the most profitable ones
  • How to generate hundreds of keyword ideas quickly
  • Generate a keyword plan for your SEO campaign
  • Know which keywords you will be able to rank for
  • Create and implement a full link building campaign
  • Find the best back links for any website
  • Analyze the competition to know how to outrank them
  • Understand the what, where, when, why and how to back linking
  • Develop an internal linking structure to boost rankings and improve link building efforts
  • Know which free (and premium) tools can be used in the link building process
  • Download examples of exact link building strategies to use in your own link building campaign
  • Understand what an SEO audit is and why it is key to achieving top search engine rankings
  • Understand the step-by-step process for performing an SEO audit to fully understand a website's ranking potential
  • View a website how a search engine sees it
  • Select the right keywords to optimize a website for
  • Use a variety of on-page optimization techniques to increase search engine rankings
  • Properly optimize website content for maximum SEO results
  • Know a website's speed, what slows it down and how to fix it
  • Understand the importance of a website set-up to convert visitors
  • Set-up and use top reports from top search engine tools
  • How to get web pages indexed quickly in search engines
  • See how well your website is set-up to rank in search engines and track results
  • Determine who your online competitors are
  • See what competitors are doing and how to outperform their SEO efforts
  • Determine how to outrank and outperform your competition
  • No SEO or keyword research experience is required.
  • Having a website your ready to optimize is helpful as you can complete your own SEO audit during this course
  • A familiarity with basic HTML is helpful but not required
  • The drive to put in the work it takes to properly rank a website
  • Be ready to take lots of notes and ask questions as you go so you are prepared to rank your own website by the end of this course

Everything you need to know to rank any website is inside this course. Follow along and begin ranking your own website as you go through this course. If you get stuck or you're not sure what to do, just ask. You'll receive support as you go.

Let's dive into the 3 main areas of SEO you need to know to rank a website:

  1. Profitable keyword research

  2. Custom SEO (optimizing your website to outperform your competitors)

  3. Link building


"Not only a complete guide on Keyword Research but it goes beyond it and overlaps into the SEO zone with the intent of Keywords and key phrases identification. This course will give you a TO DO list before you start your SEO Campaign and make your SEO or CPC/PPC or even any other kind of keywords targeted marketing campaigns more profitable, more targeted and precise." - Smart Baba


Getting on the 1st page of Google doesn't have to be so complicated.

The truth is, when you start any SEO campaign with profitable keyword research, you will move forward knowing you can rank for specific keywords rather than just hoping you can. That's the difference profitable keyword research makes. Here we will go step-by-step through the entire keyword research process including:

  • How to generate hundreds of keyword ideas

  • How to analyze which keywords will bring you the highest converting traffic

  • Which keywords you should target

  • Which keywords will make you the most money

  • Free and premium tools you can use to get the job done quickly

  • How to know which competitors you can beat

This is the complete blueprint for profitable keyword research.


"I have always know that SEO was a weakness of mine. I knew just enough to get myself in trouble, but after taking this course I now have a complete understanding of SEO. I has answered so many questions and given me some great tools to use. I can now provide my customers with a much better product after taking this course." - Kenneth Dold


We dive deep into the exact steps you need to take to develop a unique SEO strategy for your specific website. Applying generalized SEO tactics isn't enough to get you ranked and keep your website on the first page of Google.

To successfully rank your website on the first page of Google, you need to know:

  • exactly how search engines view your website

  • what search engines want you to do to make your website better

  • what SEO techniques your competitors are using

  • what specific steps you need to take to outrank and outperform your competitors

and that's exactly what you'll gain access to here.


"This is a brilliant practical in depth Seo course,which covers the how to A-Z steps necessary to boost a website rankings by using an effective customising strategy." - Shaun


Learn exactly what it takes to create and implement a successful link building campaign to boost your search engine rankings.

The techniques taught in this course focus on long term results, not "quick wins" or "black hat methods." By using these techniques you will be able to avoid Google penalties, keep your rankings despite search engine algorithm changes and stay ahead of the competition.

Inside we'll also answer top back linking questions including:

  • When should you start the back linking process?

  • How many back links do you need?

  • How quickly should you build back links?

  • How many back linking methods should I use?

  • How long does it take to see results?

Can you imagine how great it's going to feel to know that you WILL outrank and outperform your competition before you ever get started with SEO?

Enroll now and I'll show you exactly how...

Who this course is for:
  • Anyone who wants to provide SEO services
  • Anyone who wants to rank their own websites
  • Affiliate marketers who want to generate more income
  • Bloggers who want to write about the right topics
  • Website owners who want to increase their organic search engine rankings
  • Web designers who want to properly set-up websites to help them better rank in search engine results
  • Anyone interested in optimizing their own website instead of hiring an SEO company ultimately saving hundreds, if not thousands of dollars
Course content
Expand all 162 lectures 05:55:24
+ An Introduction to Profitable Keyword Research
4 lectures 04:52
What Can You Do With Your Keyword Research
The Benefits of Keyword Research Beyond Just Traffic
The 5 Step Keyword Research Process
+ Understanding Keywords
4 lectures 10:58
Signs of a Successful Keyword Research to Look For
Understanding Search Intent
3 Types of Keywords You Need to Understand
+ Keyword Research Tools
3 lectures 02:54
Use of Keyword Research Tools
List of Keyword Research Tools (Free and Premium Options)
+ How to Easily (& Quickly) Generate a Long List of Potential Keywords to Research
11 lectures 21:30
Using What You Know (or Your Client) Knows to Start Your Keyword Research List
Breaking Down Keywords into Categories to Generate More Ideas
Quick Brainstorming Time Out
How to Quickly Find Highly Searched For Keywords
The Tool That Gives Related Searches & Terms to Help Expand Your Keyword List
How to Find Hundreds of Potential Keywords in Seconds
Using Google Keyword Planner for Long Tail Keyword Ideas
Google Keyword Planner & Landing Pages
Expanding on Keywords That Are Already Working For You
Keyword Ideas From Other Websites & Potential Competitors
+ Determining Keyword Search Volume To Find Your Traffic Driving Keywords
5 lectures 15:27
How Many Keywords Should I Target At One Time?
How Many Searches Should A Good Keyword Have?
Use This Free Tool to Find General Keyword Search Volume
Another Option for Finding Keyword Search Volume
+ Analyzing the Ranking Data & Keyword Competition to Find The Winners
8 lectures 17:36
Why Analyze Your Keyword Competition
Understanding Page Rank and Page Authority
Free Tools to Find a Webpage's Page Rank and PA & What You're Looking For Here
What Do Backlinks Have To Do With Keyword Research?
Analyzing Backlinks to Determine How Quickly You Can Rank a Keyword (Free Tools)
Analyzing Backlinks With Premium Tools
Links to the Backlink Tools Discussed
+ Putting Your Keyword Research Into Action
2 lectures 04:29
So Your Keyword Research Is Complete. Now What?
Bonus: How to Determine the Monetary Value of a Keyword
+ An Introduction to SEO Auditing
5 lectures 06:58
Why Conduct an SEO Audit
How Often You Should Complete an SEO Audit
How You Can Perform Your Own SEO Audit
How Long It Takes to Complete an SEO Audit
+ Preparing For The Audit
10 lectures 23:50
How to Track Your Findings
Sample SEO Audit Checklist - DOWNLOAD & USE
8 pages
Questions to Ask Before Starting an SEO Audit
SEO Audit Questions - DOWNLOAD
1 page
A Quick Look at The Real Website We'll Be Auditing in This Course
Getting a General SEO Overview of the Site You're Auditing
How to View Your Website Like a Search Engine
Research The Domain Before You Buy It Or Start SEO (See How and Why Here)
Complete These Action Steps Before Moving on to The Next Section