Create an Amazing and Profitable Digital Marketing Strategy
4.6 (47 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
348 students enrolled

Create an Amazing and Profitable Digital Marketing Strategy

How to create a digital marketing strategy that will generate more traffic, leads, customers and sales for your business
4.6 (47 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
348 students enrolled
Created by Gary Shouldis
Last updated 8/2019
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 7 hours on-demand video
  • 6 articles
  • 21 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to create a complete and profitable digital marketing strategy that is aligned with your business goals
  • Why most digital marketing strategies fail and how you can avoid it
  • How to map out a digital marketing strategy using the planning templates you can download in the course
  • How to evaluate which platforms (SEO, advertising, social media, email) will be right for your marketing strategy
  • How to create a marketing funnel that will drive in more leads, sales and customers for your business
  • How to turn your website into a lead generation machine
  • How to create online marketing campaigns that deliver results and keeps your customer pipeline full
  • Valuable insights, tips and tricks from a 12 year marketing agency owner that customers pay thousands for
Requirements
  • No prior marketing experience required
  • A strong desire to learn and improve their business success
Description

If you are a business owner or entrepreneur that is tired of running unprofitable and unfocused online marketing campaigns then this is the right course for you. 

This course will bring clarity to your marketing and save you countless hours and lost revenue on unfocused marketing activities.

Most online marketing campaigns fail for one simple reason.  All of the focus, time and money is spent on marketing tactics like Facebook Ads, SEO, social media, etc.......but very little time and thought is spent on developing an actual marketing strategy.

Without a sound marketing strategy in place, most business owners become reactionary with their marketing.  They wait until an important client is lost, a sales dip occurs, or some "marketing expert" tells them they have to try the latest and greatest marketing trick that everyone is doing.

The business owner then throws their valuable time and money at various marketing activities hoping it will solve their problems.  But these short sighted solutions rarely fix the bigger issue which is not having a well though out marketing strategy in place. 

When you have a marketing strategy in place that is aligned with your short and long-term business goals then you don't have to worry about wasting time and money  because you will already know exactly what marketing you need to do in order to grow your business.


“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu


What you will learn in this course:

  • How to create a comprehensive digital marketing strategy that is aligned with your short and long-term business goals

  • How to successfully implement your digital marketing strategy using various marketing tactics like SEO, paid advertising, email marketing and social media

  • Insights, tips and advice from a 12 year online marketing agency owner that charges thousands to implement the same strategy in this course

  • How to be proactive with your marketing and stop wasting your valuable time and money

  • Specific and action focused marketing advice


What this course is NOT:

  • It is not full of useless fluff like how to setup a social media account or blog.

  • It is not a tutorial walking you through each step on how to create a Google Adwords account or Facebook Ad campaign.   For all of the marketing platforms we discuss in this course, you will learn what each one is, how it is used, pros and cons, and strategies to implement it if you choose to do so.


What do you get when you enroll in this course?

  • Loads of downloadable templates to help you plan and execute your digital marketing strategy

  • Lifetime access to the course

  • Real and practical marketing strategies that you can implement right away

  • The ability to ask questions and get answers from a veteran marketing agency owner

  • 30-day 100% money back guarantee - But you won't need it because this course too valuable for your business.


Who is your instructor?

Gary Shouldis has been providing web marketing and consulting services for small businesses and franchises since 2007.  He is the founder of the online marketing agency 3Bug Media, with a blog reaching over 20K small business owners a month.   He is an avid blogger and  is frequently interviewed as a small business expert on sites such as Business Insider,  Small Biz Trends, The New York Times and Glass Door. 


Who this course is for:
  • Business owners
  • Entrepreneurs
  • Ecommerce store owners
  • Marketing agencies & professionals
Course content
Expand all 67 lectures 07:13:59
+ Create a Digital Marketing Strategy
8 lectures 27:08

Welcome to my course on developing a digital marketing strategy.  This course is focused on creating a complete digital marketing strategy that is aligned with your long and short term business goals. 

Important!  If you have questions, comments or concerns at any time during this course, let me know!  I love to answer student questions and will do my best to make sure you succeed.

Let's get started!

“Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” Jim Rohn

Preview 01:38

Whether you are just getting started with digital marketing or need to to revamp and improve you existing one, I discuss some great reasons why digital marketing is so effective.

“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.” —Alvin Toffler

Preview 03:31

This is what this entire course is all about.

In this video I discuss the difference between strategy and tactics and why most business owners fail to find success with their online marketing.  Hint.....they are focusing on the wrong things.


“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu


Preview 02:50

Attached is a sample marketing strategy.  I like to keep the overall strategy simple so it is both clear to you as well as your team.  You want your strategy to be easy to understand and easy to explain to others, the clearer it is the easier it will be to execute.

Once you are clear on your strategy then you can start the process of identifying your audience, setting goals and deciding on what marketing tactics you will use to implement your strategy.

But it all starts with developing a strategy!


“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” —Jack Welch




Developing a Digital Marketing Strategy
04:52

"If you can't explain it to a 6-year old, you don't know it yourself." - Albert Einstein


Attached are several template sheets to help you plan and organize your marketing strategy.  These template pages are from a future printed marketing planner I am creating.  It's a $29 value that is yours for free!


There are several sheets, you are welcome to use all or just some of them.  You can print these sheets and place them in a binder and include it as part of your marketing strategy guide.  Some pages, like the Annual Timeline, Monthly, and Weekly planning pages are meant to be viewed side by side like you were viewing two pages of a book laid out in front of you.


Tip: Printing using Adobe Acrobat works best.  Some web browser based PDF viewers may distort the final printed pages a bit.


1 - Fill out the Marketing Assessment. Assessing the current state of your marketing is the first

step in creating a highly effective marketing strategy for your business. Understanding where

you are now will help you understand how to get where you want to go.


2 - Plan your marketing goals. Create long (6-12 month) as well as short (30-90 days) term

marketing goals for your business. Setting meaningful marketing goals will serve as a guide

when creating and executing your marketing strategy throughout the year.


3 - Fill out the Annual Marketing Timeline. Use this as your yearly snapshot of your marketing

activities throughout the year. Fill out your marketing activities and shade the boxes to

represent when you will be executing each activity throughout the year.


4 - Fill out the Campaign Planner. Now that you have a marketing strategy in place for the

year, you can use the Campaign Planner to plan and track the results of your individual

marketing campaigns throughout the year.


5 - Use the Monthly section to plan your marketing each month. Plan your big marketing

activities as well as your goals for each month. Use the Monthly section to plan your weekly

marketing plan each week.


6 - Use the Weekly planner. Once per week, plan out your weekly marketing activities and use

the Weekly section to keep track and to measure the effectiveness of your marketing strategy.


Watch your marketing productivity soar. Now that you have an effective marketing strategy

created and you are implementing it each week, bask in a glow of sunshine as you enjoy

watching your happiness (and business) keep growing.


Continue to assess and adjust your marketing goals. Make sure your marketing strategy is

moving you towards your marketing goals, adjusting your strategy as needed. As you

complete a goal, create a new one and keep the marketing machine you created moving

forward!


Over time, you will notice your marketing skills increasing dramatically. You will also have the

satisfaction of seeing the marketing strategy you created help you reach and surpass your

marketing goals.


     

Get Your Downloads Here
00:01

Most business owners are great at selling in person but fail when it comes to selling online.  I explain the differences between selling in person and online and what you need to do to improve your online selling.

"Change before you have to." -Jack Welch

Selling In Person vs Online
06:11

A good marketing funnel will create a proven and consistent method to acquire new leads and customers for your business.  Here we discuss the basics of marketing funnels but will go into more depth later on in the course.

"Instead of using technology to automate processes, think about using technology to enhance human interaction." – Tony Zambito

Introduction to Marketing Funnels
04:49

Don't be like most businesses, running form one marketing tactic to another with no clear idea on what they are trying to achieve.  Create a sound marketing strategy and develop a layered marketing approach where you reach your customer from multiple touch points but with a clear and unified message.

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Taking Layering Your Marketing
03:16
+ Preparing
8 lectures 39:25

If you don't understand your audience, their habits, hobbies, aspirations, and fears, then you will have a hard time presenting them with a message that resonates with them.  In this video we discuss understanding your audience and how it is the key to your online marketing strategy.

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg

Understanding Your Audience
05:51

"Setting goals is the first step in turning the invisible into the visible." -Tony Robbins

Preview 05:10

Once we understand who our audience is and what our goals are, we can start to identify which marketing channels we will use to execute our strategy and what type of messaging and offers we will use.

"The first step in exceeding your customer's expectations is to know those expectations." -  Roy H. Williams

Reaching Your Audience
01:02

A great offer will literally make or break your marketing campaign.  If you have a poor/weak offer, it doesn't matter what else you do because your customer isn't going to be interested enough o take action.  A great offer should be compelling to your audience and want them to get started right away.  Make sure you spend time developing your offers and test them to find out which ones your audience responds to. 

“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.” – Brian Tracy

Crafting Offers That Move Your Audience To Action
07:57

In this video I go over what lead magnets are and how to use them as part of your marketing funnel.

See the attached local marketing checklist, it is one of the lead magnets I use for my own list building.  It only took a day to create and has generated over 2500 email optins to my list since I started using it.  Lead magnets do not need to be long or complex, they just need to be really useful for your audience.

Also see the link below to a simple optin page I created for a free email course I was offering.  It is no longer active on the site but you can see what a simple email optin page looks like, the thank you page after and the email autoresponder that follows.

https://3bugmedia.com/local-seo-course/

https://3bugmedia.com/lseo-thanks/


“Make your marketing so useful people would pay you for it.” – Jay Baer

Creating Lead Magnets
07:30
Setting Budgets With Online Marketing
05:11
Review & Improve Your Marketing
03:06

You can download a sample sales funnel....there will be several more templates to download when we talk about marketing funnels later on in the course.

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Marketing Funnel Example
03:38
+ Website
7 lectures 53:57

Your website should be the central hub for all of your online marketing activities.  Unfortunately, many businesses neglect their websites in favor of social media.  I'll explain why this is a major mistake.

Website As The Central Hub Of Your Digital Marketing Strategy
02:16

Most websites make it very unclear as to what they are supposed to do next.  For your website, do you have a clear path for visitors to take?  Do you have a clear call to action?  In this video I explain the importance of creating a clear call to action and show examples of websites that do it well and those that don't.

Creating Clear Calls To Action
15:49

The right landing page will determine success or failure of a marketing campaign.  Where are you sending your traffic?  Is it converting visitors into leads for your business?  In this video, I show you what makes for a great landing page and show some examples of websites that do it well and ones that do it poorly.

Landing Pages
20:10

A thank you page should do more than just say "thanks".  A good thank you page can trigger remarketing campaigns, create upsells, and can set the relationship with you and your new customer.

Thank You Pages
04:43

Words. The right words can turn a casual visitor into a lifelong customer.  The wrong words can cause them to tune out and never think about your business again.  Here is a simple but very effective copywriting technique you can use to create compelling landing pages, advertisements and website copy that your audience will resonate and respond to.

Simple & Effective Copywriting Tips
03:40

Some best practices so you can get the most out of your landing pages, website, and advertising.

Best Practices
07:14

Download your AIDA copywriting worksheet you can use to work on your AIDA formula for landing page copy.

Download the resource sheet with links to resources we discussed in this section of the course.

Resources
00:05
+ Online Reviews
6 lectures 48:51

I discuss why online reviews are so important for your business and your overall digital marketing strategy.

Online Reviews
00:44

Some useful tips when it comes to online reviews.

Online Review Tips
07:15

Not all online review platforms are created equal.  I show you how to find the review sites that are important for your particular business.

How To Find Reviews
10:06

I show you how to get more online reviews for your business.

How To Get Reviews
17:40

Negative reviews cannot be ignored as too many of them will ruin your online reputation.  I show you how to effectively deal with negative reviews.

Dealing With Negative Reviews
12:27

A review and recap of the online review section.

Online Review Wrapup
00:39
+ SEO - Search Engine Optimization
10 lectures 01:20:15

An introduction to SEO and how ti works.

What is SEO
04:28

SEO can be produce a fantastic ROI but it is not for everyone.  I discuss the pros and cons of inclcuding SEO in your digital marketing strategy.

SEO Pros and Cons
12:59

If you are a local business, managing and optimizing your Google My Business listing is a must.  I discuss the many benefits of Google My Business.

Google My Business
14:49

I show you why Google My Business is so important to your business.

Why Google My Business Is Important
03:02

What is the difference between regular SEO and Local SEO?  While there are many similarities there are also some major differences.  I discuss them here.

SEO Vs Local SEO
04:49

Technical SEO is optimizing your website for users as well as the search engines.  I discuss the aspects of technical SEO.

Technical SEO
06:44

Links and citations are very important if you want to push your web pages to the top of the search engine results. 

SEO: Links and Citations
09:14

A great content strategy can increase increase your website traffic tenfold.  You can also attract the exact audience you want with the type of content you create.  I discuss the importance of content marketing.


“Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis


Content Marketing
15:48

So now that you have an understanding of what SEO is and how it works, you can decide if this is the right marketing strategy for your business.

Forming a Strategy
08:22

I'm attaching my Local Marketing Checklist, which was included in my Udemy course on Local SEO.

Resources
00:00
+ Pay Per Click Advertising
9 lectures 01:33:04

Pay Per Click advertising is one of the only marketing activities that is truly scalable.  If you can figure out how to get a positive ROI from it, you business can grow exponentially.  I discuss what Pay Per Click (PPC) is and why it is so important..

What is Pay Per Click Advertising (PPC)?
03:03

I discuss the basics of Pay Per Click Advertising.

Basics of Pay Per Click Advertising
03:55

While PPC advertising is great, there are also some drawbacks which I discuss here.

Pros and Cons of Pay Per Click Advertising
05:14

I discuss the different types of PPC advertising available to you.

Different Types of Pay Per Click Advertising
03:46

Remarketing can increase your ROI across the board and help make all of your marketing campaigns more profitable.  I discuss what Remarketing it, how it works and why it is so effective.

Remarketing
13:58

Google Adwords is the dominant ad platform for PPc advertising.  I discuss how it works, why you should use it and the many features and opportunities Google Adwords offers.

Google Adwords
24:19

Facebook Advertising offers better targeting options than any other ad platform on the internet.  If you understand your audience it is a fantastic option.  I discuss how it works, why you should use it and the many features and opportunities Facebook Ads offers.

Facebook Advertising
17:41

LinkedIn is the go to place for BtoB marketing and advertising.  Like Facebook Ads, they offer a wealth of targeting options.  I discuss how it works, why you should use it and the many features and opportunities LinkedIn Advertising offers.

Linkedin Advertising
13:02

So now you understand what PPC Advertising is and the options available to you.  Now you can decide if you want to include it as part of your digital marketing strategy.

Pay Per Click Advertising (PPC) Strategy
08:06
+ Email Marketing
6 lectures 37:02

Email marketing should be the backbone of your digital marketing strategy.  Sadly, many business owners completely ignore email marketing.  I discuss why email marketing is so important and why you should be using it.

Introduction to Email Marketing
05:06

I discuss the basics of email marketing and the benefits you can realize by implementing an email marketing strategy.

Email Basics
07:55

I discuss the different types of email marketing you can include in your email marketing strategy.

Types of Email Marketing
05:54

Autoresponders act can nurture leads and build relationships on autopilot during the buying process.  I discuss how autoresponders work and why they are so important to your digital marketing strategy.

Email Autoresponders
12:28

So now that you understand how important email marketing is and how it works, you can decide how to implement email marketing into your digital marketing strategy.

Email, Strategy
05:36

Attached are some resources for choosing email marketing software.

Resources
00:03
+ Podcast & Video Marketing
5 lectures 27:17

An introduction to Podcast & Video Marketing strategies.

Podcast & Video Marketing
02:26

Podcasting can build you a more loyal following than any other medium.  Podcast fans are typically dedicated and loyal listeners.  Find out more about the many benefits of podcasting.

Podcasting
07:33

Video marketing is now a very mainstream marketing medium.  Most people prefer watching video over other forms of content consumption.  I discuss the many benefits of video marketing.

Video Marketing
06:38

Now that you have a better understanding of what podcasting and video marketing are all about, you can decide if you have the time and resources to include them into your digital marketing strategy.

Podcast & Video Marketing Strategy
10:38

Podcasting and video marketing resources to help get you started.

Resources
00:02
+ Creating Marketing Funnels
5 lectures 17:52
Introduction to Marketing Funnels
06:58
Marketing Funnels Basics
05:39
Facebook & LinkedIn Content Marketing Funnel
04:26
Marketing Funnels Recap
00:48

Download some example marketing funnel templates to serve as a guide while you build your own marketing funnels.  Have questions about building a marketing funnel?  Feel free to share your marketing funnel for feedback!

Download Your Marketing Funnel Templates
00:01
+ Digital Marketing Strategy Recap
3 lectures 09:05

A review and some reminders when creating your digital marketing strategy.

Review of Our Digital Marketing Strategy
03:53

Some additional tips to help when creating and executing your digital marketing strategy.

Additional Digital Marketing Strategy Tips
03:31

A final thank you and reminder to ask questions to get the most out of the course.  Now you are ready to start putting together a world class digital marketing strategy! 

Thank You!
01:41