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Create an Amazing and Profitable Digital Marketing Strategy
Rating: 4.4 out of 5(104 ratings)
641 students

Create an Amazing and Profitable Digital Marketing Strategy

How to create a digital marketing strategy that will generate more traffic, leads, customers and sales for your business
Created byGary Shouldis
Last updated 7/2021
English

What you'll learn

  • How to create a complete and profitable digital marketing strategy that is aligned with your business goals
  • Why most digital marketing strategies fail and how you can avoid it
  • How to map out a digital marketing strategy using the planning templates you can download in the course
  • How to evaluate which platforms (SEO, advertising, social media, email) will be right for your marketing strategy
  • How to create a marketing funnel that will drive in more leads, sales and customers for your business
  • How to turn your website into a lead generation machine
  • How to create online marketing campaigns that deliver results and keeps your customer pipeline full
  • Valuable insights, tips and tricks from a 12 year marketing agency owner that customers pay thousands for

Course content

11 sections • 75 lectures • 9h 16m total length

  • Welcome to The Digital Marketing Strategy Course1:38

    Welcome to my course on developing a digital marketing strategy.  This course is focused on creating a complete digital marketing strategy that is aligned with your long and short term business goals. 

    Important!  If you have questions, comments or concerns at any time during this course, let me know!  I love to answer student questions and will do my best to make sure you succeed.

    Let's get started!

    “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” Jim Rohn

  • Why Digital Marketing3:31

    Whether you are just getting started with digital marketing or need to to revamp and improve you existing one, I discuss some great reasons why digital marketing is so effective.

    “You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.” —Alvin Toffler

  • Strategy vs Tactics2:50

    This is what this entire course is all about.

    In this video I discuss the difference between strategy and tactics and why most business owners fail to find success with their online marketing.  Hint.....they are focusing on the wrong things.


    “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu


  • Developing a Digital Marketing Strategy4:52

    Attached is a sample marketing strategy.  I like to keep the overall strategy simple so it is both clear to you as well as your team.  You want your strategy to be easy to understand and easy to explain to others, the clearer it is the easier it will be to execute.

    Once you are clear on your strategy then you can start the process of identifying your audience, setting goals and deciding on what marketing tactics you will use to implement your strategy.

    But it all starts with developing a strategy!


    “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” —Jack Welch




  • Get Your Downloads Here0:01

    "If you can't explain it to a 6-year old, you don't know it yourself." - Albert Einstein


    Attached are several template sheets to help you plan and organize your marketing strategy.  These template pages are from a future printed marketing planner I am creating.  It's a $29 value that is yours for free!


    There are several sheets, you are welcome to use all or just some of them.  You can print these sheets and place them in a binder and include it as part of your marketing strategy guide.  Some pages, like the Annual Timeline, Monthly, and Weekly planning pages are meant to be viewed side by side like you were viewing two pages of a book laid out in front of you.


    Tip: Printing using Adobe Acrobat works best.  Some web browser based PDF viewers may distort the final printed pages a bit.


    1 - Fill out the Marketing Assessment. Assessing the current state of your marketing is the first

    step in creating a highly effective marketing strategy for your business. Understanding where

    you are now will help you understand how to get where you want to go.


    2 - Plan your marketing goals. Create long (6-12 month) as well as short (30-90 days) term

    marketing goals for your business. Setting meaningful marketing goals will serve as a guide

    when creating and executing your marketing strategy throughout the year.


    3 - Fill out the Annual Marketing Timeline. Use this as your yearly snapshot of your marketing

    activities throughout the year. Fill out your marketing activities and shade the boxes to

    represent when you will be executing each activity throughout the year.


    4 - Fill out the Campaign Planner. Now that you have a marketing strategy in place for the

    year, you can use the Campaign Planner to plan and track the results of your individual

    marketing campaigns throughout the year.


    5 - Use the Monthly section to plan your marketing each month. Plan your big marketing

    activities as well as your goals for each month. Use the Monthly section to plan your weekly

    marketing plan each week.


    6 - Use the Weekly planner. Once per week, plan out your weekly marketing activities and use

    the Weekly section to keep track and to measure the effectiveness of your marketing strategy.


    Watch your marketing productivity soar. Now that you have an effective marketing strategy

    created and you are implementing it each week, bask in a glow of sunshine as you enjoy

    watching your happiness (and business) keep growing.


    Continue to assess and adjust your marketing goals. Make sure your marketing strategy is

    moving you towards your marketing goals, adjusting your strategy as needed. As you

    complete a goal, create a new one and keep the marketing machine you created moving

    forward!


    Over time, you will notice your marketing skills increasing dramatically. You will also have the

    satisfaction of seeing the marketing strategy you created help you reach and surpass your

    marketing goals.


         

  • Selling In Person vs Online6:11

    Most business owners are great at selling in person but fail when it comes to selling online.  I explain the differences between selling in person and online and what you need to do to improve your online selling.

    "Change before you have to." -Jack Welch

  • Introduction to Marketing Funnels4:49

    A good marketing funnel will create a proven and consistent method to acquire new leads and customers for your business.  Here we discuss the basics of marketing funnels but will go into more depth later on in the course.

    "Instead of using technology to automate processes, think about using technology to enhance human interaction." – Tony Zambito

  • Taking Layering Your Marketing3:16

    Don't be like most businesses, running form one marketing tactic to another with no clear idea on what they are trying to achieve.  Create a sound marketing strategy and develop a layered marketing approach where you reach your customer from multiple touch points but with a clear and unified message.

    “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Requirements

  • No prior marketing experience required
  • A strong desire to learn and improve their business success

Description

If you are a business owner or entrepreneur that is tired of running unprofitable and unfocused online marketing campaigns then this is the right course for you. 

This course will bring clarity to your marketing and save you countless hours and lost revenue on unfocused marketing activities.

Most online marketing campaigns fail for one simple reason.  All of the focus, time and money is spent on marketing tactics like Facebook Ads, SEO, social media, etc.......but very little time and thought is spent on developing an actual marketing strategy.

Without a sound marketing strategy in place, most business owners become reactionary with their marketing.  They wait until an important client is lost, a sales dip occurs, or some "marketing expert" tells them they have to try the latest and greatest marketing trick that everyone is doing.

The business owner then throws their valuable time and money at various marketing activities hoping it will solve their problems.  But these short sighted solutions rarely fix the bigger issue which is not having a well though out marketing strategy in place. 

When you have a marketing strategy in place that is aligned with your short and long-term business goals then you don't have to worry about wasting time and money  because you will already know exactly what marketing you need to do in order to grow your business.


“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu


What you will learn in this course:

  • How to create a comprehensive digital marketing strategy that is aligned with your short and long-term business goals

  • How to successfully implement your digital marketing strategy using various marketing tactics like SEO, paid advertising, email marketing and social media

  • Insights, tips and advice from a 12 year online marketing agency owner that charges thousands to implement the same strategy in this course

  • How to be proactive with your marketing and stop wasting your valuable time and money

  • Specific and action focused marketing advice


What this course is NOT:

  • It is not full of useless fluff like how to setup a social media account or blog.

  • It is not a tutorial walking you through each step on how to create a Google Adwords account or Facebook Ad campaign.   For all of the marketing platforms we discuss in this course, you will learn what each one is, how it is used, pros and cons, and strategies to implement it if you choose to do so.


What do you get when you enroll in this course?

  • Loads of downloadable templates to help you plan and execute your digital marketing strategy

  • Lifetime access to the course

  • Real and practical marketing strategies that you can implement right away

  • The ability to ask questions and get answers from a veteran marketing agency owner

  • 30-day 100% money back guarantee - But you won't need it because this course too valuable for your business.


Who is your instructor?

Gary Shouldis has been providing web marketing and consulting services for small businesses and franchises since 2007.  He is the founder of the online marketing agency 3Bug Media, with a blog reaching over 20K small business owners a month.   He is an avid blogger and  is frequently interviewed as a small business expert on sites such as Business Insider,  Small Biz Trends, The New York Times and Glass Door. 


Who this course is for:

  • Business owners
  • Entrepreneurs
  • Ecommerce store owners
  • Marketing agencies & professionals

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