
Compare the old physical music model, from studio recording to physical duplication and label distribution, with the rise of Napster and digital sharing that led to streaming.
Trace the shift from illegal downloads and physical media to streaming on mobile devices, highlighting Spotify and Pandora, and explore how streaming royalties shape growth strategies.
Explore how playlists on spotify unlock music discovery in a crowded streaming market by using genre-specific and high-follower playlists to grow streams and reach new listeners.
Identify songs that fit your demographic and build a two-hour playlist. Focus on the first 10 tracks, inject your strongest song, and craft a strong title and cover art.
Learn to grow Spotify streams by building two listener lists—friends and fellow music creators—and crafting genuine, conversation-driven messages that turn a curated playlist into a gift for first 50–100 followers.
Connect with fellow music creators by adding their songs to your playlist and sharing why you value them, cultivating daily collaborations to grow streams and networks.
Discover how to collaborate with influencers to feature your music on playlists, build genuine engagement, and execute a five-step outreach strategy to grow Spotify streams.
Identify curators with large audiences on Spotify and use the desktop app to research their top playlists, then reach out with value.
Develop a release strategy by submitting singles to Spotify curators four weeks ahead, using Spotify for artists, and building a social media plan with pre-saves and collaborations to grow streams.
If you are a music creator that feels stuck in your growth in the streaming platforms, or have never released music, and want a strategy that can get your music into the ears of a wide audience, then this course is for you.
Joel has spent many years creating and releasing music alongside many successful artists and producers. You will learn an approach that has worked for him, and artists he’s worked with, when releasing music, that you can incorporate to help get you more streams and listeners consistently.
In this class you will learn:
The current music industry model from the old model
The value of playlists and Spotify algorithm
How to build relationships and network with influencers
How to find and submit to playlist curators
How to successfully release music with a goal of growing your streams and listeners consistently
You will be curating your own playlist and using it to apply the techniques covered in this course to grow your streams and listeners.
Even if you have never released music before, or have had successful releases but just want another perspective, you will find this approach useful to apply to your music releases.