Profit from Web Analytics: From User Behaviour To Sales
What you'll learn
- Understand How People Arrives to Your Site
- Understand How they Behave
- Learn How Analytics can Improve your Web Marketing
- Learn How to Make Meaningful Changes to Your Website
Do you know how your web visitors arrive at your website? When they are on your site, do you understand what they do, which pages they click on, and why they leave?
All of this information, and more, is available to you via your web analytics. Unfortunately, for many organizations, web analytics is poorly understood and provides little tangible benefits.
This Web Analytics Training Course will give you an overview of the key ideas and web analytics processes. This is the knowledge that you can use to improve the ROI of your web marketing.
You'll see how to use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads, and sales.
You'll be shown how the science, tools, and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior.
You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you.
Take this Web Analytics Training Course now to increase conversion.
Who this course is for:
- Professional Marketers
- Web Agencies
- Start-Up/ Website Owners
- Marketing & Business Students
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.