Profit from Web Analytics: From User Behaviour To Sales
4.1 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
174 students enrolled

Profit from Web Analytics: From User Behaviour To Sales

Better understand visitor behaviour on your website to stimulate user engagement and conversions
4.1 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
174 students enrolled
Last updated 2/2015
English
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Current price: $65.99 Original price: $94.99 Discount: 31% off
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This course includes
  • 2.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand How People Arrives to Your Site
  • Understand How they Behave
  • Learn How Analytics can Improve your Web Marketing
  • Learn How to Make Meaningful Changes to Your Website
Description

Do you know how your web visitors arrive at your website? When they are on your site, do you understand what they do, which pages they click on and why they leave? All of this information, and more, is available to you via your web analytics. Unfortunately, for many organizations, web analytics is poorly understood and provides little in the way of tangible benefits. This Web Analytics Training Course will give you an overview of the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads and sales. You'll be shown how to the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior. You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you.

Take this Web Analytics Training Course now increase conversion.

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Who this course is for:
  • Professional Marketers
  • Web Agencies
  • Start-Up/ Website Owners
  • Marketing & Business Students
Course content
Expand all 21 lectures 03:57:05
+ Web Analytics 2015
10 lectures 01:19:10
Understand Analytics
12:39
Learn what is working and what is not working on your site
08:39
Track the results of your marketing campaign
11:22
Describe your outcome & meet your goals
12:36
Examples on using analytics to draw conclusions on incoming traffic
09:35
Lagging and Leading Indicators: learn what will happen next
08:13
How Organizations are using analytics to make more money
05:26
Summary and Resources
05:30
+ Intro to Web Analytics
3 lectures 14:07
Your analytics goal
06:23
Choose your software
03:42
+ Key Metrics & Business Goals
5 lectures 48:11
Choose your KPIs
04:28
Create conversion funnel
10:36
Develop solutions
12:10
Social media analytics
14:14
+ Establish ROI
3 lectures 21:37
Establishing ROI - part 1
08:12
Establishing ROI - part 2
07:48
Web Analytics Conclusions
05:37